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Journal : Journal of Sustainable Community Service

STRATEGI DALAM MENINGKATKAN KEUNGGULAN KOMPETITIF PADA UKM Rodhiah, Rodhiah; Bravo, Christiandinata Tjandra
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 4 No. 1 (2023): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v4i1.580

Abstract

Competitive Strategy is a strategy that focuses on management's plan to compete successfully. The main goal is to attract customers, overcome competitive pressures, and strengthen the company's market position. The activity partner is engaged in the business of handicraft creative products located in Serang, Banten province. In its activities facing problems especially in terms of competitive advantage. PKM aims to assist partners in efforts to increase knowledge about efforts to increase competitive advantage. The method of activities carried out with training related to competitive advantage presented in the form of PPT includes: understanding of competitive advantage, components in competitive advantage, types of competitive advantage and so on. The training was conducted online assisted by 2 students. The results of the activity show that the implementation has run smoothly, partners are enthusiastic about receiving the material presented, as evidenced by the two-way communication and discussion between partners and the PKM team, this activity can increase partner interviews in increasing the competitive advantage of the products sold. PKM outputs are in the form of publications to journals and IPR.
A PATH-GOAL THEORY APPROACH TO SUPPORTING SUCCESSFUL SME LEADERSHIP Rodhiah, Rodhiah; Jessalonica, Chennan; Valentina, Valentina
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 4 No. 3 (2024): JUNE
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v4i3.752

Abstract

In the activities of an entrepreneurship, a great leader is needed to organise all of the activities that run and aimed to achieve maximum work effectiveness. The purpose of PKM activities is shown as a means to add insight into how an SME manages leadership in order to create a conducive work environment atmosphere. In fact, it faces various problems, especially in carrying out leadership to maintain business sustainability, due to the lack of knowledge of the associations about leadership theory. For this reason, PKM activities aim to help the associated partners to increase their knowledge about Path-goal theory related to leadership models. The method offered in this activity is online training/socialisation through Zoom meetings. The materials to be delivered include: basic introduction to Path-goal theory, main components of Path-goal theory, Leader Behaviour, followers' characteristics, and task characteristics. The results of the activity show that the knowledge about Path-goal theory that was delivered was realised and ran smoothly. Through the evaluation of the material has been understood well. As proven by the answers of partners who 100% can clearly understand and comprehend the material presented. Through this activity, it is hoped that the problems that arise in the associated businesses will be resolved in increasing business success.