Article Per Year (5 Year)
p-Index From 2020 - 2025
1.734
P-Index
This Author published in this journals
All Journal E-JRM
Rachma, N
Unknown Affiliation
Economics, Econometrics & Finance

Published : 12 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 12 Documents
Search

 1   2 
Pengaruh Promosi Penjualan Terhadap Repurchase Intention yang Dimediasi Oleh Customer Satisfaction Pada Fore Coffee Suhat (Studi Masyarakat Kec. Lowokwaru Kota Malang) Sofianti, Widya Lisa; Rachma, N; Sholehuddin, Sulton
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This study aims to analyze the effect of sales promotion on repurchase intention, mediated by customer satisfaction, among customers of Fore Coffee Suhat, Malang. The research employs a quantitative method and utilizes Partial Least Square – Structural Equation Modeling (SEM-PLS) analysis, with data collected through questionnaires distributed to Fore Coffee Suhat customers. The results indicate that sales promotion has a positive and significant effect on consumer repurchase intention and customer satisfaction. Additionally, customer satisfaction is proven to be a mediating variable that strengthens the relationship between sales promotion and repurchase intention. These findings provide managerial implications for Fore Coffee in designing more effective promotional strategies to enhance customer loyalty. Keywords: Sales Promotion, Repurchase Intention, Customer Satisfaction
Pengaruh Harga, Promotion, Electronic Word Of Mouth Terhadap Keputusan Pembelian Konsumen Pada E-Commerce Shopee (Studi Pada Mahasiswa Universitas Islam Malang Angkatan 2021) Setyowati, Kiki; Rachma, N; Ramadhan, Tri Sugiarti
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract This study aims to determine and analyze the relationship between the influence of price, promotion, and electronic word of mouth on consumer purchasing decisions on the Shopee e-commerce platform. This study uses a case study of students from the University of Islam Malang, class of 2021, where data was collected through the distribution of a questionnaire via Google Forms to randomly selected students from the University of Islam Malang, class of 2021. The sample size was determined using Malhotra's formula, resulting in 96 respondents. The data analysis method used in this study was data processing using the IBM SPSS 26 program. The results of this study indicate that price, promotion, and electronic word of mouth simultaneously influence purchasing decisions. Partially, price has a positive influence on purchasing decisions, promotion has an influence on purchasing decisions, and electronic word of mouth has the most dominant influence on purchasing decisions. Keywords: Price, Promotion, Electronic Word of Mouth, Purchase Decision
Co-Authors Afi Rachmat Slamet Alfian Budi Primanto Ashrory, Ahmad Nuril Aulia, Nurul Fahrurrozi Rahman Khoyyimah, Khoyyimah Malika, Indah Putri Millaningtyas, Restu Munawaroh, Salsabilatul Pramudita, Sekar Arum Pratiwi, Revita Widya Ramadhan, Tri Sugiarti Ratna Tri Hardaningtyas, Ratna Tri Rinaldi, Pipit Alhasan Sari, Juwita Permata Satria Putra Utama Setyowati, Kiki Sofianti, Widya Lisa Suharto, M. Khoirul Anwarudin Broto Sulton Sholehuddin, Sulton Tyas, Roihana Ervillia Rizki Rahmaning