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All Journal CAUCHY: Jurnal Matematika Murni dan Aplikasi Jurnal Pendidikan Ekonomi & Bisnis Desimal: Jurnal Matematika BAREKENG: Jurnal Ilmu Matematika dan Terapan Jurnal Aplikasi Statistika & Komputasi Statistik EAJ (ECONOMICS AND ACCOUNTING JOURNAL) AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Journal of Mathematics, Computation and Statistics (JMATHCOS)
Valentika, Nina
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Mathematics Mechanical Engineering Physics Social Sciences Transportation

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Journal : AKADEMIK: Jurnal Mahasiswa Ekonomi

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Developing Marketplace-Based Online Store as an Adaptation to Online Purchase Trends Fitriani, Sabrina; Valentika, Nina
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 3 No. 2 (2023): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v3i2.592

Abstract

The presence of the Covid-19 pandemic is the main cause of the online buying trend. This is because the whole world is imposing social restrictions simultaneously, thus encouraging the birth of consumption pattern adaptations, with the digital purchasing model. These conditions require business actors to develop digital business concepts or e-commerce. One of the digital sales models is to build a marketplace-based online store. This research was conducted aiming to analyze the effectiveness of the influence of marketplace-based digital shops on purchase intention mediated by trust. To answer this goal, a quantitative study was carried out using the structural equation analysis method. The number of respondents is set at 200 people from millennial workers. Research data was collected primary by distributing questionnaires. The results of the study explain that there has been a change in purchasing patterns, from direct purchases to online purchases. Then, consumers feel that online purchases provide more guarantees of trust in service, price and satisfaction. So consumers assess, there is no doubt to make buying and selling transactions online.
Co-Authors Agusyarif Rezka Nuha Azis, Irfani Bagus Sartono Chasanah, Sri Istiyarti Uswatun Fitriani, Sabrina Harahap, Irwan Leo Putra I Made Sumertajaya Ilmadi, Ilmadi Kusdaniyama, Nunung La Ode Nashar Maulidi, Ikhsan Nunung Kusdaniyama Nursyirwan, Vivi Iswanti Purwana E.S., Dedi Rahman, Gusti Arviana Sunardi Syarif Abdullah Syazali, Muhammad Usep Suhud Vina Apriliani Waryanto, Hendro Wibowo, Bonno Andri