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<![CDATA[FINANCIAL MANAGEMENT TRAINING IN SMALL INDUSTRIES ]]>
<![CDATA[Nursyirwan, Vivi Iswanti]]>
<![CDATA[ Jurnal Abdimas Vol 24, No 1 (2020): June ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian Masyarakat (LP2M), Universitas Negeri Semarang ]]>
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<![CDATA[Community Service (PKM) is a form of Tri Dharma college activity.As an academic, the lecturer of accounting study Program S1 of Pamulang University strives to implement Tri Dharma colleges by organizing community service activities (PKM).The implementation of community service lasts for 3 days. The purpose of this community devotion is to provide understanding to the individual/small and medium entrepreneurs in the South Tangerang community Berkibar about practical and simple knowledge of management of financial management In accordance with the principles of financial management.The method of study used is a classical method with discussion/question and simulation approach with the intent that the material can be received by the participants well.Guidance/consultation is done either through one last meeting session with the participant, or over the phone.The results of this dedication demonstrate with the training that participants have the knowledge and insight as a small businessman who manages to manage the finances and also able to seek opportunities and sustainable knowledge.Keywords: management; financial; small and medium industries]]>
<![CDATA[Upaya Pelatihan Materi dan Praktik Digital Marketing Untuk Meningkatkan Volume Penjualan (UKM-Pertanian) ]]>
<![CDATA[Nursyirwan, Vivi Iswanti]]>
<![CDATA[ Jurnal Abdimas Vol 24, No 1 (2020): June ]]>
Publisher : <![CDATA[Lembaga Penelitian dan Pengabdian Masyarakat (LP2M), Universitas Negeri Semarang ]]>
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<![CDATA[The purpose of community dedication activities conducted by the Faculty of Economics lecturer of Pamulang University is to provide knowledge and understanding related to the marketing of goods/services both online and conventionally (offline) For small and medium enterprises of agriculture (SME-P).The direct benefit of this community service is to add knowledge, skills, and experience to business owners regarding the utilization of activities in marketing to increase sales volume. Derivative benefits are expected, can make the SMES-P to feel better welfare and increase the competitiveness of the business along with increasing aspects of the cognition and skill of the business actors.This community service is implemented in the form of training with material giving and practice of digital marketing utilization as a means of marketing.The training was held for 3 days, the target audience of community service activities is a small and medium enterprises who belong to the SME-agriculture community amounting to 27 -36 people.The methods of activities used in the devotion to the community are methods of lectures, practices, questions and answers and discussions.The analytical technique is done by observing the cognition and skills of the trainees by assessing the results of the pre test and post test of the trainees.  Tujuan kegiatan pengabdian kepada masyarakat yang dilaksanakan oleh Tim Dosen Fakultas Ekonomi Universitas Pamulang adalah untuk memberikan pengetahuan dan pemahaman terkait pemasaran barang/ jasa baik secara online maupun secara konvensional (offline) bagi para pelaku usaha kecil menengah pertanian (UKM-P). Manfaat langsung dari kegiatan pengabdian kepada masyarakat ini ialah sebagai tambahan pengetahuan, keterampilan dan pengalaman kepada pemilik usaha terkait pemanfaatan kegiatan dalam pemasaran untuk meningkatkan volume penjualan. Manfaat turunan diharapkan, dapat menjadikan para pelaku UKM-P mampu merasakan kesejahteraan lebih baik serta meningkatnya daya saing usaha seiring dengan meningkatnya aspek kognisi dan skill para pelaku usaha. Kegiatan pengabdian kepada masyarakat ini dilaksanakan dalam bentuk pelatihan dengan pemberian materi dan praktik pemanfaatan digital marketing sebagai sarana pemasaran. Pelatihan diselenggarakan selama 3 hari, Khalayak sasaran dari kegiatan pengabdian kepada masyarakat ini adalah pelaku usaha kecil menengah yang tergabung dalam komunitas UKM-Pertanian berjumlah 27 -36 orang. Metode kegiatan yang digunakan dalam pengabdian kepada masyarakat ini adalah metode ceramah, praktik, tanya jawab dan diskusi. Teknik analisis dilakukan dengan observasi aspek kognisi dan keterampilan peserta pelatihan dengan menilai hasil pre test dan post test peserta pelatihan.]]>
<![CDATA[FINANCIAL MANAGEMENT TRAINING IN SMALL INDUSTRIES ]]>
<![CDATA[Nursyirwan, Vivi Iswanti]]>
<![CDATA[ Jurnal Abdimas Vol 24, No 1 (2020): June 2020 ]]>
Publisher : <![CDATA[Universitas Negeri Semarang ]]>
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DOI: 10.15294/abdimas.v24i1.21916
<![CDATA[Community Service (PKM) is a form of Tri Dharma college activity.As an academic, the lecturer of accounting study Program S1 of Pamulang University strives to implement Tri Dharma colleges by organizing community service activities (PKM).The implementation of community service lasts for 3 days. The purpose of this community devotion is to provide understanding to the individual/small and medium entrepreneurs in the South Tangerang community Berkibar about practical and simple knowledge of management of financial management In accordance with the principles of financial management.The method of study used is a classical method with discussion/question and simulation approach with the intent that the material can be received by the participants well.Guidance/consultation is done either through one last meeting session with the participant, or over the phone.The results of this dedication demonstrate with the training that participants have the knowledge and insight as a small businessman who manages to manage the finances and also able to seek opportunities and sustainable knowledge.Keywords: management; financial; small and medium industries]]>
<![CDATA[Upaya Pelatihan Materi dan Praktik Digital Marketing Untuk Meningkatkan Volume Penjualan (UKM-Pertanian) ]]>
<![CDATA[Nursyirwan, Vivi Iswanti]]>
<![CDATA[ Jurnal Abdimas Vol 24, No 1 (2020): June 2020 ]]>
Publisher : <![CDATA[Universitas Negeri Semarang ]]>
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DOI: 10.15294/abdimas.v24i1.21817
<![CDATA[The purpose of community dedication activities conducted by the Faculty of Economics lecturer of Pamulang University is to provide knowledge and understanding related to the marketing of goods/services both online and conventionally (offline) For small and medium enterprises of agriculture (SME-P).The direct benefit of this community service is to add knowledge, skills, and experience to business owners regarding the utilization of activities in marketing to increase sales volume. Derivative benefits are expected, can make the SMES-P to feel better welfare and increase the competitiveness of the business along with increasing aspects of the cognition and skill of the business actors.This community service is implemented in the form of training with material giving and practice of digital marketing utilization as a means of marketing.The training was held for 3 days, the target audience of community service activities is a small and medium enterprises who belong to the SME-agriculture community amounting to 27 -36 people.The methods of activities used in the devotion to the community are methods of lectures, practices, questions and answers and discussions.The analytical technique is done by observing the cognition and skills of the trainees by assessing the results of the pre test and post test of the trainees.  Tujuan kegiatan pengabdian kepada masyarakat yang dilaksanakan oleh Tim Dosen Fakultas Ekonomi Universitas Pamulang adalah untuk memberikan pengetahuan dan pemahaman terkait pemasaran barang/ jasa baik secara online maupun secara konvensional (offline) bagi para pelaku usaha kecil menengah pertanian (UKM-P). Manfaat langsung dari kegiatan pengabdian kepada masyarakat ini ialah sebagai tambahan pengetahuan, keterampilan dan pengalaman kepada pemilik usaha terkait pemanfaatan kegiatan dalam pemasaran untuk meningkatkan volume penjualan. Manfaat turunan diharapkan, dapat menjadikan para pelaku UKM-P mampu merasakan kesejahteraan lebih baik serta meningkatnya daya saing usaha seiring dengan meningkatnya aspek kognisi dan skill para pelaku usaha. Kegiatan pengabdian kepada masyarakat ini dilaksanakan dalam bentuk pelatihan dengan pemberian materi dan praktik pemanfaatan digital marketing sebagai sarana pemasaran. Pelatihan diselenggarakan selama 3 hari, Khalayak sasaran dari kegiatan pengabdian kepada masyarakat ini adalah pelaku usaha kecil menengah yang tergabung dalam komunitas UKM-Pertanian berjumlah 27 -36 orang. Metode kegiatan yang digunakan dalam pengabdian kepada masyarakat ini adalah metode ceramah, praktik, tanya jawab dan diskusi. Teknik analisis dilakukan dengan observasi aspek kognisi dan keterampilan peserta pelatihan dengan menilai hasil pre test dan post test peserta pelatihan.]]>
<![CDATA[PENGARUH BUDAYA ORGANISASI DAN MOTIVASI KERJA KARYAWAN PT BANK X TERHADAP KEPUASAN KERJA ]]>
<![CDATA[Vivi Iswanti Nursyirwan]]>
<![CDATA[ Jurnal Madani: Ilmu Pengetahuan, Teknologi, dan Humaniora Vol 2 No 1: Maret 2019 ]]>
Publisher : <![CDATA[Lembaga Kajian Demokrasi dan Pemberdayaan Masyarakat (LKD-PM) ]]>
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DOI: 10.33753/madani.v2i1.47
<![CDATA[Tujuan dari penelitian ini adalah untuk menganalisis pengaruh hubungan budaya organisasi dan motivasi kerja terhadap variabel kepuasan kerja karyawan PT Bank X. Desain penelitian ini adalah penelitian deskriptif yang menjelaskan informasi dan karakteristik populasi atau fenomena yang sedang dipelajari. Uraian yang digunakan adalah untuk perhitungan statistik. Sedangkan penelitian survei dilakukan untuk mengukur variabel melalui penyebaran kuesioner dengan 31 pernyataan yang menggunakan lima poin skala Likert. Metode yang digunakan untuk mengevaluasi hasil survei beberapa penelitian dengan regresi. Data primer yang dikumpulkan dari responden PT Bank X. Selain itu juga menggunakan data sekunder untuk mendukung informasi. Untuk menganalisis sampel yang digunakan sebagai data primer, menggunakan purposive sample. Dengan demikian, data dianalisis dengan hasil menggunakan metode korelasi. Dari hasil penelitian ini menunjukkan bahwa ada hubungan positif dan signifikan antara budaya organisasi dan motivasi kerja terhadap kepuasan kerja karyawan PT Bank X.]]>
<![CDATA[PENINGKATAN VOLUME PENJUALAN MELALUI PELATIHAN MATERI DAN PRAKTIK DIGITAL MARKETING BAGI PARA PELAKU USAHA KECIL MIKRO-PERTANIAN KOTA DEPOK (UKM-P) ]]>
<![CDATA[Vivi Iswanti Nursyirwan]]>;
<![CDATA[Sasmita Sari Ardaninggar]]>;
<![CDATA[Liana Dwi Septiningrum]]>;
<![CDATA[Dewi Rani Gustiasari]]>;
<![CDATA[Julian Muhammad Hasan Hasan]]>
<![CDATA[ Abdimisi Vol 1, No 1 (2019): Abdimisi ]]>
Publisher : <![CDATA[S1 Accounting Program, Universitas Pamulang ]]>
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DOI: 10.32493/abms.v1i1.3697
<![CDATA[Service to the community conducted by the Lecturer Team of the Faculty of Economics of the University of Pamulang Accounting is conducted by conducting educational training using lecture methods, questions and answers, practices and discussions to micro-small business entrepreneurs about the importance of marketing activities both offline / conventional based, and based online marketing. This program is partnering with micro agriculture micro entrepreneurs in Depok City, especially in Sukmajaya Sub-District, Depok City. The main problem faced by partners is the limited knowledge and skills in marketing agricultural processed products both offline and online. The education program is given with the help of audiovisual infocus media, as well as by providing training in marketing theory based and direct practice of digital based marketing activities by Marketing Lecturers and in collaboration with Digitalpreneur Experts. The main purpose of this community service activity is to provide understanding and knowledge of business actors relating to the power of marketing in the business world. The training was held on 1-3 October 2019, at the Depok City cooperative training center. The evaluation of activities used in community service is an aspect of knowledge and skills. The results of the service activities stated that the training participants got an increase in the aspects of cognition and skills by 27.27% from before the training.]]>
<![CDATA[Pengelolaan Manajemen Keuangan dalam Industri Kecil Menengah di Komunitas Tangsel Berkibar ]]>
<![CDATA[Vivi Iswanti Nursyirwan]]>;
<![CDATA[Eric Agustinus]]>;
<![CDATA[Nani Mulyani]]>
<![CDATA[ Abdimisi Vol 2, No 1 (2020): Abdimisi ]]>
Publisher : <![CDATA[S1 Accounting Program, Universitas Pamulang ]]>
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DOI: 10.32493/abms.v2i1.4035
<![CDATA[AbstractOne of the components in Tridharma Colleges is implementing community service activities. Each lecturer has an obligation to perform devotion to the community who aims to share the knowledge that has to support the progress of society. The implementation of community dedication in this activity is the management of financial management in the small and medium industries in the Tangsel Berkibar community. Small and medium industries are one of the businesses that produce various types of products on the small and medium scale in accordance with the regulation of the Minister of Industry No. 64/M-IND/7/2016.Small and medium-sized enterprises have a strategic role in national economic development. These dedication activities are also in line with government programs that drive the advancement of small and medium enterprises. The goal of this activity is the members of the Tangsel Berkibar community. This Program is implemented for 3 days (26-28 April 2019). The method is to provide training on financial management for the small and medium industries. The results showed that the participants were enthusiastic about training to run the financial arrangements in his business. For subsequent devotion, activities are expected to provide ongoing training to improve the ability of small and medium industry actors in implementing financial management.]]>
<![CDATA[THE FACTOR ANALYSIS THAT INFLUENCE THE STUDENT PURCHASE INTENTION IN SHOPEE E-COMMERCE ]]>
<![CDATA[Vivi Iswanti Nursyirwan]]>;
<![CDATA[Sasmita Sari Ardaninggar]]>
<![CDATA[ EAJ (Economic and Accounting Journal) Vol 3, No 2 (2020): EAJ (Economic and Accounting Journal) ]]>
Publisher : <![CDATA[S1 Accounting Department, Faculty of Economic, Universitas Pamulang. ]]>
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DOI: 10.32493/eaj.v3i2.y2020.p118-129
<![CDATA[The purpose of this research was to analyze the effect of Promotion, Website Quality and Trust on Purchase Intention in Shopee's e-commerce. The study employed purposive sampling with certain criteria and iteration formulas so that the number of samples obtained was 100 samples of Shopee e-commerce users from undergraduate students of The Economic Faculty of Pamulang University as respondents. By using Structural Equation Modeling with Partial Least Square Approach, the results indicated: (1) the promotion had positive and significant on purchase intention; (2) promotion had positive and significant on consumer’s trust; (3) The results showed that between variables there was no significant influence between consumer’s trust and purchase intention; (4 and 5) Website quality had a positive and significant influence on both purchase intention and consumer’s trust. However, (6 and 7) Both the promotion and website quality had no significant influence to purchase intention with consumer’s trust as intervening.]]>
<![CDATA[PARTIAL LEAST SQUARE: PENGARUH FLEKSIBILITAS TERHADAP KEPUASAN DAN LOYALITAS ]]>
<![CDATA[Nina Valentika]]>;
<![CDATA[Vivi Iswanti Nursyirwan]]>
<![CDATA[ Jurnal Ilmiah Econosains Vol 18 No 1 (2020): Jurnal Ilmiah Econosains ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas Negeri Jakarta ]]>
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DOI: 10.21009/econosains.0181.05
<![CDATA[This study aims to examine the direct effect of flexibility on customer satisfaction, the direct effect of flexibility on customer loyalty, the direct effect of customer satisfaction on customer loyalty and examine the indirect effect of flexibility on customer loyalty with customer satisfaction as an intervening variable. The method used in selecting respondents is the purposive sampling method with a total of 100 respondents. Respondents in this study were students of the Faculty of Economics, Department of Accounting who were also Shopee users and had shopped at least once. The research model uses Structural Equation Modeling Partial Least Square (SEM-PLS). From these studies, it can be found that flexibility has a significant positive effect on customer satisfaction at the 10% level. Flexibility has a significant positive effect on loyalty at the 10% level. Customer satisfaction has a significant positive effect on loyalty at the 10% level. There is a significant positive indirect effect between flexibility on loyalty and customer satisfaction as an intervening variable at the 10% level.]]>
<![CDATA[Implementasi Strategi Pemasaran dalam Meningkatkan Volume Penjualan ]]>
<![CDATA[Vivi Iswanti Nursyirwan]]>;
<![CDATA[Sasmita Sari Ardaninggar]]>;
<![CDATA[Liana Dwi Septiningrum]]>;
<![CDATA[Dewi Rani Gustiasari]]>;
<![CDATA[Julian Muhammad Hasan]]>
<![CDATA[ Jurnal PkM Pengabdian kepada Masyarakat Vol 3, No 2 (2020): Jurnal PkM: Pengabdian kepada Masyarakat ]]>
Publisher : <![CDATA[Universitas Indraprasta PGRI ]]>
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DOI: 10.30998/jurnalpkm.v3i2.5077
<![CDATA[Tujuan pengabdian masyarakat ini adalah untuk memberikan pemahaman terkait pemasaran baik secara offline (konvensional) maupun secara online. Mitra dalam pengabdian ini ialah para produsen hasil olahan pertanian didaerah Sukma Jaya Depok Jawa Barat yang tergabung dalam komunitas UKM Pertanian (UKM-P). Masalah utama yang dihadapi mitra ialah kurangnya pengetahuan dalam memasarkan produk olahan hasil pertanian baik secara konvensional(offline) maupun secara online. Minimnya pengetahuan berdampak pada rendahnya volume penjualan. Solusi yang ditawarkan dalam pengabdian masyarakat ini adalah melalui program pelatihan yang didukung oleh praktisi/akademisi handal dibidang marketing. Target program ini adalah adanya peningkatan keberdayaan mitra baik secara kognitif terkait pemasaran dan juga aspek keterampilan penerapan digital marketing. Metode pelaksanaan kegiatan pengabdian masyarakat dilakukan dengan memberikan ceramah materi pelatihan pemasaran dan juga praktik kegiatan pemasaran berbasis digital yang langsung di sampaikan oleh Dosen Marketing dan juga Pakar Digitalpreneur. Teknik analisis di lakukan dengan observasi keterampilan peserta pelatihan dan juga menilai hasil pre test dan post test peserta pelatihan. Hasil kegiatan menyatakan bahwa peserta sangat antusias dan memerhatikan segala rangkaian acara, baik saat pelatihan materi dan praktik, selain itu dari hasil post test yang sudah terisi terdapat peningkatan aspek kognisi dan skill dari peserta pelatihan yang merupakan pelaku usaha UKM-P sebesar 27,27%. ]]>
