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All Journal Jurnal Nasional Pariwisata PARIWISATA BUDAYA: JURNAL ILMIAH AGAMA DAN BUDAYA Jurnal Socius: Journal of Sociology Research and Education Edutourism : Journal Of Tourism Reseach Jurnal Kepariwisataan Indonesia: Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia Jurnal Abdimas Pariwisata Toba: Journal of Tourism, Hospitality, and Destination Warta Pariwisata Journal of Event, Travel and Tour Management Jurnal Pengabdian Sosial
Asy'ari, Rifqi
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Journal : Jurnal Nasional Pariwisata

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Analisis Dampak Media Sosial terhadap Minat Wisata Inbound: Studi Kasus Instagram @jaswitatourism di Jawa Barat Ibrahim, Airin Rahmanu; Sukirman, Oman; Asy'ari, Rifqi
JURNAL NASIONAL PARIWISATA Vol 15, No 2 (2025): Jurnal Nasional Pariwisata
Publisher : Pusat Studi Pariwisata Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jnp.109977

Abstract

The @jaswitatourism account is a digital promotional platform managed by PT Jaswita Jabar (Perseroda), a state-owned enterprise (BUMD) operating in the services and tourism sector. Social media is considered effective in shaping perceptions, destination imagery, and tourist interest. This study employs a quantitative approach using descriptive and correlational methods. Data was collected through a questionnaire distributed to 97 respondents. Since the data was not normally distributed, the Spearman Rank test and Rank-Based Regression were used to test the hypotheses. The results indicate that social media has a significant influence on inbound tourism interest, with a determination coefficient of 65.3%. This means that social media explains more than half of the variation in respondents' tourism interest. Descriptive results also show that most indicators scored high, particularly in content creation and destination image, although there are still weaknesses in content sharing.
Co-Authors Abiyad, Shamil Nafsun Afriza, Lia Awaludin Nugraha Ayu Khrisna Yuliawati Cecep Ucu Rakhman Desmala Sari Evi Novianti Evi Novianti Hadian, Mohammad Sapari Dwi Hutama, Surya Tri Esthi Wira Ibrahim, Airin Rahmanu Larasati, Ajeng Ramadhita Mustofa, Asep Nurul Ajiid Nafisa Nandalianadhira Oman Sukirman, Oman Pribadi, Teguh Imam Putra, Rifki Rahmanda Putra, Rifki Ramanda Reiza D. Dienaputra Reza Permadi Rusdin Tahir Rusdin Tahir Rusdin Tahir, Rusdin Sariadi, Sarmoko Silalahi, Agnes Tresia Sumarahadi, Suryo Agung Tamrin, Irwan Wulung, Shandra Rama Panji