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All Journal Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Ilmu Sosial, Politik dan Pemerintahan Unram Journal of Community Service (UJCS) Journal of Ekonomics, Finance, and Management Studies
Rahmaddian
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH BRAND IMAGE TERHADAP LOYALITAS MEREK, BRAND AWARENESS, PERSEPSI KUALITAS DAN ASSOSIASI MEREK Rahmaddian
Journal Ilmu Sosial, Politik, dan Ilmu Pemerintahan Vol. 8 No. 1 (2019): (7)
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (590.51 KB)

Abstract

Perguruan tinggi yang tumbuh kembang banyak diminati di Indonesia karena popularitas dan prestigenya dan berasosiasi perguruan tinggi negeri hanya bagi mereka yang cerdas sehingga persaingan untuk masuk ke PT negeri sangatlah ketat. Diterbitkanya Permendikbud no.24 tahun 2012 tentang penyelenggaraan pendidikan jarak jauh pada Perguruan Tinggi membuka kesempatan dan peluang bagi Perguruan Tinggi lain selain untuk berkompetisi menyelenggarakan pendidikan jarak jauh. Hal ini merupakan tantangan bagi PTJJ yang telah ada. Realita ini mengharuskan PJJ untuk meningkatkan kuantitas dan layanannya. Dalam manajemen pemasaran terdapat berbagai strategi yang dapat diterapkan untuk menjaga siklus daur hidup suatu organisasi dalam menghadapi para pesaing termasuk Universitas Terbuka pendiri PJJ, salah satunya adalah dengan memperhatikan atribut-atribut pada organisasai tersebut. Tujuan penelitian ini adalah 1) Mengetahui tingkat signifikansi masing-masing elemen dari variabel brand equity, 2) Mengetahui rangkaian program promosi yang sudah dijalankan dalam membentuk image 3) Untuk mengetahui meningkatkan loyalitas pelanggan. Hasil Penelitian dan Kesimpulan serta Saran ini menunjukan adanya H1 Pengaruh Brand Image terhadap BA sebesar 12.745171, , H2 BI berpengaruh signifikan terhadap Asosiasi Berdasarkan nilai t-statistik 10.715180, H3 Brand image berpengaruh signifikan terhadap Kualitas Berdasarkan t-statistik 9.865272,. H4 Pengaruh BI terhadap Loyalitas sebesar 5.646275, nilai diatas lebih besar dari nilai t-tabel 1,98 untuk level signifikan 0.05 (5%). Brand image UT dimata mahasiswa mudah di ingat terutama logo UT namun untuk yang bukan pelanggan tidak tahu mengerti tentang logo tersebut. Loyalitas dari suatu merek merupakan gambaran dari keterkaitan pelanggan dalam sebuah merek, ukuran tersebut dapat mempengaruhi pemikiran konsumen untuk dalam pemilihan produk atau jasa. Brand UT hanya membenak kepada mahsiswa saja perlu di ada inovasi-inovasi untuk dapat memperkenalkan UT sampai kepelosok-pelosok begitu juga brand awareness UT dari sisi layanan yang terkomputerisasi yang banyak mengalami kendala jaringan dan dibutuhkan kerjasama dengan vendor-vendor dibidang IT untuk memperkuat jaringan internet sampai ketingkat pedesaan.
PENGARUH BRAND IMAGE TERHADAP LOYALITAS MEREK, BRAND AWARENESS, PERSEPSI KUALITAS DAN ASSOSIASI MEREK Rahmaddian
Journal Ilmu Sosial, Politik dan Pemerintahan Vol. 8 No. 1 (2019): JISPAR
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37304/jispar.v8i1.614

Abstract

Perguruan tinggi yang tumbuh kembang banyak diminati di Indonesia karena popularitas dan prestigenya dan berasosiasi perguruan tinggi negeri hanya bagi mereka yang cerdas sehingga persaingan untuk masuk ke PT negeri sangatlah ketat. Diterbitkanya Permendikbud no.24 tahun 2012 tentang penyelenggaraan pendidikan jarak jauh pada Perguruan Tinggi membuka kesempatan dan peluang bagi Perguruan Tinggi lain selain untuk berkompetisi menyelenggarakan pendidikan jarak jauh. Hal ini merupakan tantangan bagi PTJJ yang telah ada. Realita ini mengharuskan PJJ untuk meningkatkan kuantitas dan layanannya. Dalam manajemen pemasaran terdapat berbagai strategi yang dapat diterapkan untuk menjaga siklus daur hidup suatu organisasi dalam menghadapi para pesaing termasuk Universitas Terbuka pendiri PJJ, salah satunya adalah dengan memperhatikan atribut-atribut pada organisasai tersebut. Tujuan penelitian ini adalah 1) Mengetahui tingkat signifikansi masing-masing elemen dari variabel brand equity, 2) Mengetahui rangkaian program promosi yang sudah dijalankan dalam membentuk image 3) Untuk mengetahui meningkatkan loyalitas pelanggan. Hasil Penelitian dan Kesimpulan serta Saran ini menunjukan adanya H1 Pengaruh Brand Image terhadap BA sebesar 12.745171, , H2 BI berpengaruh signifikan terhadap Asosiasi Berdasarkan nilai t-statistik 10.715180, H3 Brand image berpengaruh signifikan terhadap Kualitas Berdasarkan t-statistik 9.865272,. H4 Pengaruh BI terhadap Loyalitas sebesar 5.646275, nilai diatas lebih besar dari nilai t-tabel 1,98 untuk level signifikan 0.05 (5%). Brand image UT dimata mahasiswa mudah di ingat terutama logo UT namun untuk yang bukan pelanggan tidak tahu mengerti tentang logo tersebut. Loyalitas dari suatu merek merupakan gambaran dari keterkaitan pelanggan dalam sebuah merek, ukuran tersebut dapat mempengaruhi pemikiran konsumen untuk dalam pemilihan produk atau jasa. Brand UT hanya membenak kepada mahsiswa saja perlu di ada inovasi-inovasi untuk dapat memperkenalkan UT sampai kepelosok-pelosok begitu juga brand awareness UT dari sisi layanan yang terkomputerisasi yang banyak mengalami kendala jaringan dan dibutuhkan kerjasama dengan vendor-vendor dibidang IT untuk memperkuat jaringan internet sampai ketingkat pedesaan.
Financial Literacy, Investment, and Digital Financial Information Training at SMAS Garuda Palangka Raya Made Ayu Artharini Koesanto, Stefani; Husnatarina, Fitria; Rahmaddian; Yovita; Rubyasih, Arina; Windyaningrum, Rachmawati
Unram Journal of Community Service Vol. 6 No. 2 (2025): June
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v6i2.1027

Abstract

Financial Literacy, Investment, and Digital Financial Information Training at SMAS Garuda Palangka Raya. Increasingly complex economic dynamics encourage people to look for additional sources of income outside their main job. Investment has emerged as a popular alternative. However, being successful in investing is highly dependent on an individual's level of financial literacy, investment experience, and risk profile. This community service aims to increase public awareness, especially among students and teachers at SMAS Garuda Palangka Raya, who often use online shopping applications and pay-later payment schemes. The digital transactions habits among students and teachers that are not balanced with basic knowledge about financial management and investment can trigger excessive consumer behavior. With 31 participants from SMAS Garuda Palangka Raya, the team successfully trained and gave information about how to budget, manage income and also invest using a fintech application. The training evaluation concluded that participants had improved their understanding of financial management and investment. The majority of participants also understand the function of an emergency fund and have a sense of how to deal with investments with irrational levels of profit and how to deal with debt. By implementing financial management, investment, and digital financial information literacy training, the training participant will be able to develop more responsible financial behavior and avoid debt traps, and also in order to prevent high-risk financial practices, such as dependence on high-interest loans to meet consumer needs.
Pengembangan Moocs Sukses Berbisnis di Marketplace Sebagai Peluang Bisnis Online Rahmaddian; Stefani Made Ayu Artharini Koesanto; Gunawan Wiradharma; Mario Aditya Prasetyo; Arina Rubyasih
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 9 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i9.5221

Abstract

Marketplace is a digital platform that is familiar to use when buying and selling online. Marketplaces are crucial in enhancing the quality, marketing, and competitiveness of MSME services and products. There are so many MSMEs in the form of online stores in the marketplace. The existence of a marketplace is beneficial for business owners who are just starting their business on a particular marketplace platform. However, the existence of these online stores is considered not optimal in reaching a very broad market due to the lack of experience and knowledge to make business innovations. Therefore, a training through MOOCs is needed for MSMEs that have online stores incorporated in a marketplace. using the ADDIE Model to acquire prevalent knowledge regarding business strategies in the marketplace, xMOOCs are developed. The developed MOOCs consist of seven materials, namely (1) Basic Concepts of Marketplace, (2) Marketplace Business Models, (3) Preparation for Starting an Online Business in the Marketplace, (4) Selling in the Marketplace, (5) Strategies for Increasing Traffic in the Marketplace, (6) Managing and Developing Stores, and (7) Success Stories of Online Sellers in the Marketplace. The development of MOOCs through research obtains complete information from the design, development, to evaluation stages. These MOOCs can be used massively and effectively in providing useful knowledge for participants to increase sales in the marketplace.
Financial Literacy, Investment, and Digital Financial Information Training at SMAS Garuda Palangka Raya Made Ayu Artharini Koesanto, Stefani; Husnatarina, Fitria; Rahmaddian; Yovita; Rubyasih, Arina; Windyaningrum, Rachmawati
Unram Journal of Community Service Vol. 6 No. 2 (2025): June
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v6i2.1027

Abstract

Financial Literacy, Investment, and Digital Financial Information Training at SMAS Garuda Palangka Raya. Increasingly complex economic dynamics encourage people to look for additional sources of income outside their main job. Investment has emerged as a popular alternative. However, being successful in investing is highly dependent on an individual's level of financial literacy, investment experience, and risk profile. This community service aims to increase public awareness, especially among students and teachers at SMAS Garuda Palangka Raya, who often use online shopping applications and pay-later payment schemes. The digital transactions habits among students and teachers that are not balanced with basic knowledge about financial management and investment can trigger excessive consumer behavior. With 31 participants from SMAS Garuda Palangka Raya, the team successfully trained and gave information about how to budget, manage income and also invest using a fintech application. The training evaluation concluded that participants had improved their understanding of financial management and investment. The majority of participants also understand the function of an emergency fund and have a sense of how to deal with investments with irrational levels of profit and how to deal with debt. By implementing financial management, investment, and digital financial information literacy training, the training participant will be able to develop more responsible financial behavior and avoid debt traps, and also in order to prevent high-risk financial practices, such as dependence on high-interest loans to meet consumer needs.
The Impact of Agile Leadership on Job Stress and Job Satisfaction: An Approach to Improving Employee Performance Surapto, Deni; Rahmaddian
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i5.58251

Abstract

This study examines the relationship between the Agile Leadership development model, job stress, job satisfaction, and employee performance in distance higher education organizations. As the dynamics of the digital era force companies to adapt quickly, agile leadership becomes the key to improving organizational effectiveness. This study aims to explore the effect of Agile Leadership on job stress, job satisfaction, and employee performance, and how these three factors are interrelated. Using a quantitative approach and survey method on educators at Universitas Terbuka, the results of the study show that Agile Leadership has a significant effect on job stress, which in turn affects employee job satisfaction and performance. In addition, job satisfaction has been shown to have a positive effect on performance, which reinforces the importance of a flexible and adaptive leadership approach amidst uncertainty. These findings are expected to contribute to the development of a more agile and effective organizational model, as well as provide insight for managers and leaders in facing challenges in this fast-paced era.
Co-Authors arina rubyasih, arina Husnatarina, Fitria Koesanto, Stefani Made Ayu Artharini Made Ayu Artharini Koesanto, Stefani Mario Aditya Prasetyo Rachmawati Windyaningrum, Rachmawati Surapto, Deni Wiradharma, Gunawan YOVITA