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All Journal Jurnal Penelitian Ilmiah INTAJ JIAFE (Jurnal Ilmiah Akuntansi Fakultas Ekonomi) EQIEN - JURNAL EKONOMI DAN BISNIS JAIM (Jurnal Abdi Masyarakat) eCo-Buss Jurnal EK dan BI Reswara: Jurnal Pengabdian Kepada Masyarakat BAKTI BANUA : JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Ekonomi Efektif Jurnal Abdi Masyarakat Indonesia JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia eCo-Fin The Eastasouth Management and Business Maneggio Mandalika Journal of Community Services Jurnal Ekonomi, Manajemen, Akuntansi
Diany, Adista Anjar
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Journal : eCo-Buss

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Perceived Luxury Value dan Pengaruhnya Terhadap Minat Beli Pada Restoran Mewah di Banjarmasin Kalimantan Selatan Diany, Adista Anjar; Risanta, Muhammad; Yuliyanti, Rika
eCo-Buss Vol. 7 No. 3 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i3.2289

Abstract

Restaurants play a role as food providers for the community to fulfil basic human needs. The number of middle to upper class restaurants is also increasing, making companies have to focus on increasing the value of their products. Perceived luxury value is a concept that is an adaptation of customer perceived value. This study aims to determine the effect of functional value, hedonic value, financial value and social influence on purchase intention in luxury restaurants Banjarmasin. The sampling method is non-probability sampling, because the number of luxury restaurant consumers is unknown. The sampling technique was purposive sampling, with 140 respondents. Data analysis using the Structural Equation Model (SEM) method with SMARTPLS 4. Functional value and hedonic value have no significant effect on purchase intention. Meanwhile, financial value and social influence have a significant influence on consumer buying interest in Banjarmasin luxury restaurants. Future research can conduct research on luxury restaurants, especially in other areas, conduct research on other luxury services, and increase the number of respondents.
Co-Authors Amrulloh, Rifqi Amrulloh, Rifqi Amrulloh Aulia Helmina Putri Ernawati Firda Nosita Huda, Isra Ul Irayana, Ika Mariyani, Kristin Melania, Melania Nico Kosasih Nirwana, Ros Oen, Hengky Agustinus Rarin, Faizal Maulidhany Risanta, Muhammad Satrio, Prio Suchida, Irma Sucidha, Irma Surya Ayu Pertiwi Suzana, Suzi Taqwa Sultan Tina Lestari Yuliani Yuliani Yuliyanti, Rika