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All Journal Arty: Jurnal Seni Rupa Jurnal SainHealth JURNAL PENDIDIKAN TAMBUSAI Bisnis Net : Jurnal Ekonomi dan Bisnis International Journal of Education, Social Studies, And Management (IJESSM) Filantropi: Jurnal Manajemen Zakat dan Wakaf Priviet Social Sciences Journal AL-BAYAN: JURNAL HUKUM DAN EKONOMI ISLAM Jurnal Administrasi Bisnis Nusantara
Chamid, Abdul
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Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Immunology & microbiology Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences Other

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Encouraging Purchases Through Stories: The Effectiveness of Word of Mouth in the Digital Era Chamid, Abdul; Wibowo, Bambang Sri
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 1 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i1.711

Abstract

This study aims to explore the influence of Word of Mouth (WOM) on the purchase decision of Sinom-Tap products. Using a qualitative approach, the study involved in-depth interviews with five purposively selected customers, based on their experience with the product. The findings show that positive customer experiences have a significant impact in shaping recommendations, where recommendations from friends and family are much more trusted than commercial advertisements. Social media plays an important role in accelerating the spread of WOM and increasing the credibility of recommendations. The limitation of this study lies in the relatively small number of respondents, so generalisation of the findings may be limited. Nevertheless, this study makes an important contribution to the marketing literature by highlighting the dynamics of WOM in the context of health products in Indonesia, which remains under-explored. The originality of this study lies in its holistic analysis of the factors that influence WOM effectiveness, including speaker characteristics, topics discussed, and communication tools used, as well as important implications for marketing strategies in the digital era. The findings are expected to provide useful insights for marketers in optimally utilising WOM to increase loyalty and sales growth.
Building competence through social interaction and the organisational environment: A case study Mahardika, Disky Rama; Manafe, Leonard Adrie; Chamid, Abdul
Priviet Social Sciences Journal Vol. 5 No. 11 (2025): November 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i11.548

Abstract

This study investigates how social interaction and organizational context influence employee performance at PT Chemico Surabaya. Employing a qualitative case study design, this research captures firsthand accounts from workers navigating daily tasks. Data were gathered through in-depth interviews with six respondents, each chosen for their role and active participation in the department’s initiatives. The findings revealed that friendly relations among peers sharply boosted motivation, strengthened teamwork, and cultivated a shared sense of ownership. Similarly, a constructive organizational climate with open leadership, reliable resources, and inclusive practices further uplifts overall output. Together, these insights urge managers to build a culture that prioritizes positive relationships and enabling conditions. This study remains limited by its single-site focus and small sample size, prompting future scholars to extend the inquiry through larger longitudinal studies or cross-firm comparisons.
Studi Kasus: Efektivitas Onboarding dalam Mempercepat Integrasi Business Consultant Baru Djaja, Elgin Marchlouisyanto; Manafe, Leonard Adrie; Chamid, Abdul
Jurnal Adminitrasi Bisnis Nusantara Vol 4 No 2 (2025): Juli
Publisher : STIA Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56135/jabnus.v4i2.226

Abstract

Tujuan penelitian ini ialah mengevaluasi, pada tataran praktis, seberapa jauh program onboarding mampu mempersiapkan seorang business consultant baru di PT Indomobil Prima Niaga, cabang Kletek, Sidoarjo. Metodologi yang dipilih bersifat kualitatif dan berbasis studi kasus, sehingga pengumpulan data dilakukan melalui wawancara mendalam, observasi lapangan, serta telaah dokumen resmi yang berkaitan dengan agenda orientasi yang ada. Temuan awal menunjukkan bahwa kegiatan tersebut cukup menyokong adaptasi awal karyawan, sebab para konsultan baru dapat dengan cepat menyerap budaya perusahaan dan memahami visi serta misi yang dijanjikan manajemen. Di sisi keterampilan teknis, peneliti mendapati bahwa materi yang disampaikan masih dangkal; beberapa aspek rumit tentang produk dan sistem internal belum tertangani dengan baik. Walaupun demikian, karyawan yang dilatih melalui program ini cenderung menunjukkan performa yang lebih stabil pada bulan-bulan pertama. Rekomendasi langsung dari penelitian adalah memperbarui konten pelatihan teknis agar sejalan dengan laju inovasi perusahaan. Penelitian semacam ini juga diharapkan mendorong studi lebih lanjut di sektor otomotif, teknologi, atau industri lain yang tengah berkembang pesat.
Revitalization Of Islamic Philanthropy In Empowering The Economy Of The People In The Digital Era Chamid, Abdul; Emiola Habeeb Olasunkanmi
AL-BAYAN: JURNAL HUKUM DAN EKONOMI ISLAM Vol. 5 No. 2 (2025): Desember
Publisher : Jurnal ini dipublikasikan oleh Pusat Penelitian dan Pengabdian Publikasi (P3M) STAI Nahdlatul Watan Samawa-licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study analyzes the revitalization of Islamic philanthropy in the economic empowerment of the ummah in the digital era by highlighting the potential and challenges of digitizing zakat, infaq, alms, and waqf (ZISWAF). Digitalization enables transparency and efficiency in the distribution of funds, expands community participation, and increases access to Islamic philanthropic services. However, challenges such as regulations that have not been fully supported, low digital literacy, and lack of innovation in distribution models remain obstacles. This study uses the content analysis method to identify patterns and trends in the management of digital Islamic philanthropy and Critical Discourse Analysis (CDA) to evaluate policy and regulatory narratives related to the digitization of zakat and waqf. The results of the study show that the digitization of Islamic philanthropy has great potential in improving social welfare and economic empowerment of the people, but requires a more systematic strategy and clear regulations. Strengthening governance based on sharia maqāṣid, digital education, and optimization of technology such as blockchain are the key to the sustainability of Islamic philanthropy in the digital era.
Co-Authors Bambang Sri Wibowo Djaja, Elgin Marchlouisyanto Emiola Habeeb Olasunkanmi Erlina, Nanin Habeeb, Emiola Hariyanti, Firda Natasya Leonard Adrie Manafe Mahardika, Disky Rama Pradana, Muhammad Sungging Prasetya, Indra Adi Wira Setiawan, Dimas Yogi Sihombing, Maryto Maretis Suryani, Elsa Mega Zaenal Mutaqin, Enjen