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Encouraging Purchases Through Stories: The Effectiveness of Word of Mouth in the Digital Era Chamid, Abdul; Wibowo, Bambang Sri
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 1 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i1.711

Abstract

This study aims to explore the influence of Word of Mouth (WOM) on the purchase decision of Sinom-Tap products. Using a qualitative approach, the study involved in-depth interviews with five purposively selected customers, based on their experience with the product. The findings show that positive customer experiences have a significant impact in shaping recommendations, where recommendations from friends and family are much more trusted than commercial advertisements. Social media plays an important role in accelerating the spread of WOM and increasing the credibility of recommendations. The limitation of this study lies in the relatively small number of respondents, so generalisation of the findings may be limited. Nevertheless, this study makes an important contribution to the marketing literature by highlighting the dynamics of WOM in the context of health products in Indonesia, which remains under-explored. The originality of this study lies in its holistic analysis of the factors that influence WOM effectiveness, including speaker characteristics, topics discussed, and communication tools used, as well as important implications for marketing strategies in the digital era. The findings are expected to provide useful insights for marketers in optimally utilising WOM to increase loyalty and sales growth.
Building competence through social interaction and the organisational environment: A case study Mahardika, Disky Rama; Manafe, Leonard Adrie; Chamid, Abdul
Priviet Social Sciences Journal Vol. 5 No. 11 (2025): November 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i11.548

Abstract

This study investigates how social interaction and organizational context influence employee performance at PT Chemico Surabaya. Employing a qualitative case study design, this research captures firsthand accounts from workers navigating daily tasks. Data were gathered through in-depth interviews with six respondents, each chosen for their role and active participation in the department’s initiatives. The findings revealed that friendly relations among peers sharply boosted motivation, strengthened teamwork, and cultivated a shared sense of ownership. Similarly, a constructive organizational climate with open leadership, reliable resources, and inclusive practices further uplifts overall output. Together, these insights urge managers to build a culture that prioritizes positive relationships and enabling conditions. This study remains limited by its single-site focus and small sample size, prompting future scholars to extend the inquiry through larger longitudinal studies or cross-firm comparisons.
Studi Kasus: Efektivitas Onboarding dalam Mempercepat Integrasi Business Consultant Baru Djaja, Elgin Marchlouisyanto; Manafe, Leonard Adrie; Chamid, Abdul
Jurnal Adminitrasi Bisnis Nusantara Vol 4 No 2 (2025): Juli
Publisher : STIA Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56135/jabnus.v4i2.226

Abstract

Tujuan penelitian ini ialah mengevaluasi, pada tataran praktis, seberapa jauh program onboarding mampu mempersiapkan seorang business consultant baru di PT Indomobil Prima Niaga, cabang Kletek, Sidoarjo. Metodologi yang dipilih bersifat kualitatif dan berbasis studi kasus, sehingga pengumpulan data dilakukan melalui wawancara mendalam, observasi lapangan, serta telaah dokumen resmi yang berkaitan dengan agenda orientasi yang ada. Temuan awal menunjukkan bahwa kegiatan tersebut cukup menyokong adaptasi awal karyawan, sebab para konsultan baru dapat dengan cepat menyerap budaya perusahaan dan memahami visi serta misi yang dijanjikan manajemen. Di sisi keterampilan teknis, peneliti mendapati bahwa materi yang disampaikan masih dangkal; beberapa aspek rumit tentang produk dan sistem internal belum tertangani dengan baik. Walaupun demikian, karyawan yang dilatih melalui program ini cenderung menunjukkan performa yang lebih stabil pada bulan-bulan pertama. Rekomendasi langsung dari penelitian adalah memperbarui konten pelatihan teknis agar sejalan dengan laju inovasi perusahaan. Penelitian semacam ini juga diharapkan mendorong studi lebih lanjut di sektor otomotif, teknologi, atau industri lain yang tengah berkembang pesat.
Revitalization Of Islamic Philanthropy In Empowering The Economy Of The People In The Digital Era Chamid, Abdul; Olasunkanmi, Emiola Habeeb
AL-BAYAN: JURNAL HUKUM DAN EKONOMI ISLAM Vol. 5 No. 2 (2025): Desember
Publisher : Jurnal ini dipublikasikan oleh Pusat Penelitian dan Pengabdian Publikasi (P3M) STAI Nahdlatul Watan Samawa-licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35964/albayan.v5i2.445

Abstract

This study analyzes the revitalization of Islamic philanthropy in the economic empowerment of the ummah in the digital era by highlighting the potential and challenges of digitizing zakat, infaq, alms, and waqf (ZISWAF). Digitalization enables transparency and efficiency in the distribution of funds, expands community participation, and increases access to Islamic philanthropic services. However, challenges such as regulations that have not been fully supported, low digital literacy, and lack of innovation in distribution models remain obstacles. This study uses the content analysis method to identify patterns and trends in the management of digital Islamic philanthropy and Critical Discourse Analysis (CDA) to evaluate policy and regulatory narratives related to the digitization of zakat and waqf. The results of the study show that the digitization of Islamic philanthropy has great potential in improving social welfare and economic empowerment of the people, but requires a more systematic strategy and clear regulations. Strengthening governance based on sharia maqāṣid, digital education, and optimization of technology such as blockchain are the key to the sustainability of Islamic philanthropy in the digital era.
PEMBERDAYAAN UMKM PENGOLAH HASIL LAUT MELALUI PELATIHAN DIGITAL MARKETING DAN PENERAPAN GREEN-BLUE BUSINESS MODEL DI KABUPATEN LAMONGAN Zebua, Martin; Manafe, Leonard Adrie; Supriadi, Iman; Susanti, Lanny Regina; Nurwanti, Lathifah Aisha; Emmywati; Chamid, Abdul; Irawan, Wahyu Purno
Majalah Ilmiah "PELITA ILMU" Vol 8 No 2 (2025): PELITA ILMU (DESEMBER 2025)
Publisher : STIA Pembangunan Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37849/mipi.v8i2.479

Abstract

Kegiatan pengabdian kepada masyarakat ini dilatarbelakangi oleh permasalahan yang dihadapi oleh pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) pengolah hasil laut di Kabupaten Lamongan, Jawa Timur, yang masih mengalami keterbatasan dalam pemasaran digital, inovasi produk, dan kesadaran terhadap praktik bisnis berkelanjutan. Tujuan utama kegiatan ini adalah untuk meningkatkan kemampuan pelaku UMKM dalam memanfaatkan teknologi digital untuk promosi dan penjualan produk, sekaligus menumbuhkan kesadaran terhadap penerapan prinsip Green-Blue Business Model dalam pengelolaan usaha berbasis hasil laut. Kegiatan dilaksanakan pada tanggal 22 Oktober 2025 di Ruang Pertemuan Bandeng Lele, Dinas Perikanan Kabupaten Lamongan, dengan melibatkan sepuluh pelaku UMKM sebagai peserta. Metode pelaksanaan dilakukan melalui pendekatan partisipatif yang meliputi empat tahapan, yaitu persiapan, pelatihan, pendampingan, dan evaluasi. Pelatihan difokuskan pada peningkatan kemampuan pemasaran digital melalui media sosial dan marketplace, serta penerapan konsep bisnis berkelanjutan dengan pengemasan produk ramah lingkungan. Hasil kegiatan menunjukkan adanya peningkatan signifikan pada pengetahuan dan keterampilan peserta dalam penggunaan media digital, pembuatan konten promosi, dan kesadaran terhadap kelestarian lingkungan. Evaluasi kegiatan juga menunjukkan bahwa peserta lebih percaya diri dalam memasarkan produk secara daring dan mulai mengadopsi kemasan yang lebih ramah lingkungan. Kegiatan ini disimpulkan berhasil mencapai tujuan yang direncanakan serta memberikan kontribusi terhadap penguatan kapasitas ekonomi pesisir yang inovatif dan berkelanjutan.
Exploring Social Media Strategies For Enhancing Competitiveness In SMEs: A Case Study Of CV Wunggul Sejahtera Bersama Chamid, Abdul; Irawan, Wahyu Purno; Emmywati, Emmywati
PRAGMATIS No. 2 (2025): September
Publisher : Faculty of Economic and Business Wijaya Kusuma Surabaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/pragmatis.v6i2.4973

Abstract

Small and Medium Enterprises (SMEs) are important contributors to the Indonesian economy, but many of them face challenges in maintaining competitiveness in the digital age. This study aims to explore how social media strategies can strengthen the competitiveness of SMEs by analyzing the case of CV Wunggul Sejahtera Bersama (WSB), a creative industry company in Surabaya. The approach used is qualitative with a single case study design. Data was collected through online observation, document analysis, and semi-structured interviews involving informants from internal parties (owners and marketing staff) and external parties (active followers of the company's social media). The data was analyzed using thematic analysis to identify patterns of digital engagement and effective communication strategies. The results of the study show that WSB's success in utilizing social media is influenced by perceptions of the usefulness and ease of use of technology, which encourages continuous innovation on platforms such as Instagram, Facebook, and TikTok. The integration of the Technology Acceptance Model (TAM) and the Resource-Based View (RBV) confirms that competitiveness stems not only from technological adoption, but also from creative abilities and the strategic utilization of internal resources.
Internalization of Students' Ecological Intelligence Through Contextual Teaching and Learning In Akidah Akhlak Subjects at Madrasah Tsanawiyah Kuswanto, Welly; Rahmatullah, Asep; Chamid, Abdul; Kholiq, Ahmad Nur
Global Education Journal Vol. 3 No. 3 (2025): Global Education Journal (GEJ)
Publisher : Civiliza Publishing, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/gej.1430

Abstract

The irregularity of seasons and the impact of climate change in Indonesia demand a transformation in religious education that is not only based on theoretical knowledge but also responsive to environmental crises. This study aims to deeply analyze the mechanism of internalizing ecological values in the Akidah Akhlak subject through the Contextual Teaching and Learning (CTL) strategy at MTs Anwarus Salaf. Using a descriptive-analytical qualitative approach, this study involved an Akidah Akhlak teacher and 210 students as research subjects. Data were collected through participant observation, in-depth interviews, and documentation studies, which were then analyzed using the Miles, Huberman, and Saldaña model with the assistance of Atlas.ti software. The results show that the internalization of ecological intelligence occurs through a systematic CTL cycle, where constructivism and inquiry components successfully shift the student paradigm from textual understanding to contextual awareness of the fasad (earthly destruction) phenomenon. Teacher exemplary behavior through modeling (uswatun hasanah) and measured habituation through the Moral Control Book (Buku Kendali Akhlak) proved effective in transforming student motivation from extrinsic to intrinsic-transcendental. The main finding of this study constructs the Khalifah fi al-Ardh paradigm as a new identity for students, which gives birth to eco-spirituality where nature conservation is understood as a manifestation of tawhid and moral accountability before Allah SWT. This study recommends a reorientation of integrative religious education curricula to form a generation that is intellectually brilliant and has ethical responsibility for the sustainability of the universe.
Reconstructing The Sharia Economic Integration Model: A Path Toward Santri Economic Independence in The Pesantren Context Chamid, Abdul; Olasunkanm , Emiola Habeeb; Abdus-salaam , Habeebullah
Al-Insyiroh: Jurnal Studi Keislaman Vol. 12 No. 1 (2026): March 2026
Publisher : LPPPM STAI Darul Hikmah Bangkalan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35309/alinsyiroh.v12i1.671

Abstract

This study examines an integration model of Islamic economics into the curriculum of Islamic boarding schools (pesantren) as an effort to strengthen students’ economic independence. Although many pesantren conduct economic activities and teach fiqh muamalah, these elements often operate without systematic curriculum reconstruction. Using a qualitative case study approach, data were collected through document analysis, participatory observation, and in-depth interviews with administrators, teachers, and students. Data were analyzed through open, axial, and selective coding to identify patterns of integration and structural gaps. The findings reveal that integration occurs across three operational dimensions: (1) textual–normative instruction through classical fiqh muamalah texts, (2) structured economic practices via student business unit rotations, and (3) institutionalized ethical supervision mechanisms. However, these dimensions remain fragmented and are not formally embedded into measurable curriculum structures. Based on these findings, this study reconstructs a Sharia Economic Curriculum Integration Model consisting of four interrelated components: value integration, formal curriculum integration, practice-based learning integration, and institutional economic ecosystem integration. The study concludes that integrating Islamic economics in pesantren is not merely the addition of economic content but requires epistemological restructuring of the curriculum to bridge classical religious scholarship and applied economic competence. This reconstruction strengthens the role of pesantren as institutions that cultivate both religious authority and sustainable economic independence.