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All Journal KOMUNITAS: INTERNATIONAL JOURNAL OF INDONESIAN SOCIETY AND CULTURE Jurnal Ilmiah Wahana Pendidikan JURNAL ILMIAH GLOBAL EDUCATION Journal of Education Technology Information Social Sciences and Health Komuniti: Jurnal Komunikasi dan Teknologi Informasi Komunitas: International Journal of Indonesian Society and Culture
Muldi, Ail
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Religion Computer Science & IT Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Neuroscience Nursing Public Health Social Sciences Other

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Communication and Conflict of North Coast Resources Utilization in Serang Regency Muldi, Ail; Sumardjo, Sumardjo; Kinseng, Rilus A; Sugihen, Basita Ginting
Komunitas Vol 11, No 1 (2019): March 2019
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/komunitas.v11i1.18051

Abstract

The gap in the coastal resources utilization on the North Coast in Serang Regency has the potential to cause conflict between coastal communities dealing with local governments and sea sand mining companies. This research focuses on how the communication practices of the conflicting parties and the typology of conflict, communication interactions in conflict relations and communication strategies in conflict solutions. The research used qualitative approach which was conducted through in-depth interview with informants purposively. The results of the research showed that the dominance of natural resources was the trigger for conflict in the utilization of coastal resources on the North Coast in Serang Regency. The ineffectiveness of government and company communication in managing conflict potentials made coastal communities perceived the sea sand mining activities negatively. Coastal communities fought for their interests in various forms namely demonstrations, anarchism, social conflict between layers and human rights violations. The most active community groups were fishermen because sea sand mining had caused technical problems with fishing and decrease in income. The conflicting parties communicated with each other openly, defensively and in confrontational way. The practice of communication in resolving conflicts ran less effectively because the government and the company did not involve conflicting parties through communication to resolve the conflict. The research findings are the basis of understanding to manage potential conflicts and its escalations through appropriate communication to reach consensus to realize convergence of interests.
The Influence of Celebrity Endorsers and the Advertising Message "Born This Way" on the Brand Image of Skin Game in Purchasing Decisions Herdiani, Rabeka; Gumelar, Rangga G; Kurniawati, Rd. Nia Kania; Muldi, Ail
Journal of Education Technology Information Social Sciences and Health Vol 3, No 2 (2024): September 2024
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jetish.v3i2.2233

Abstract

This research is motivated by the presence of social media which makes it easier for users to access it. Including carrying out promotional and marketing activities. Many companies or brands currently continue to use technology in carrying out modern communications, including the Skin game brand. Researchers want to know about the influence of marketing communications in this case, namely looking at the influence of celebrity endorsers and the message in the "Born This Way" advertisement on the Skin Game brand image in influencing purchasing decisions. The purpose of this research is to determine whether or not there is an influence of celebrity endorsers on the advertising activities that have been carried out. The research method used in this research based on the characteristics of the main research problem is a quantitative method with a sample of 178. The data research method is by questionnaire. All instruments have met the requirements as measurement requirements, because they have been tested so that they have met the requirements for validity testing using product correlation and reliability using Cronbach's alpha, and have passed the prerequisite tests. Data analysis uses the T-test, F-test, and the percentage of influence uses the R Square Adjuster coefficient of determination. The research results show that the significance value of X1 and X2 is 0.000 0.05. So it can be concluded that there is a direct significant influence of X1 and X2 on Y. Then the significance value of X2 is 0.059 0.05. So it can be concluded that there is no direct significant influence of X2 on Z and the significance value of Y is 0.000 0.05. So it can be concluded that there is a significant influence of Y on Z. Based on the analysis of the influence of X1 and X2 through Y on Z, the value of the indirect influence is greater than the value of the direct influence. These results indicate that indirectly X2 through Y has a significant influence on Z.
Pengaruh Tagline Aje Kendor Yang Disampaikan Oleh Unsur Pimpinan Melalui Saluran Primer Terhadap Perilaku Kerja Pegawai Aparatur Sipil Negara Di Pemerintah Kota Serang Sunjaya, Sunjaya; Kurniawati, Rd. Nia Kania; Muldi, Ail
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 22 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14592176

Abstract

The purpose of this research is to determine and analyze the simultaneous direct influence of the Aje Kendor tagline message, message source and message channel) on the work behavior of state civil servants in the Serang City Government This research used quantitative methods with a sample size of 76 respondents. In this research, it was studied using multiple regression analysis. Regression analysis is a method or technique for analyzing research hypotheses to test whether there is a relationship between the independent variable and the dependent variable, to support the strengthening of hypothesis testing analysis, researchers use SPSS version 24 statistical calculations in the form of Correlation Coefficient Test, Determination Coefficient Test and Regression Equation Test so that actions and solutions can be identified. The results of the regression analysis research obtained significant values ​​of, x¹ 0.063, x² 0.080 > 0.05 and x³, 0.032 < 0.05 and the results of the partial regression test (t test) obtained t test values ​​calculated at x¹ 1.885, x² 1.776 < t table 1.992 means there is no influence and x³, -2.191 > 1.992 is greater than t table. This means there is a positive influence on the work behavior of State Civil Service employees in the Serang City Government.
Propaganda Ancaman Politik Identitas dalam Teks Pidato Jokowi Imamul Huda, Ridwan; Dimyati, Idi; Muldi, Ail
Komuniti : Jurnal Komunikasi dan Teknologi Informasi Vol. 17 No. 1 (2025): Komuniti : Jurnal Komunikasi dan Teknologi Informasi, Maret 2025
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/komuniti.v17i1.7304

Abstract

Dalam kajian wacana, sebuah teks tidaklah netral dan steril karena memuat nilai-nilai yang diwujudkan melalui pemilihan kosakata. Penelitian ini bertujuan untuk mengungkap propaganda ancaman politik identitas pada teks pidato Jokowi. Data penelitian diambil dari www.setkab.go.id tentang pidato Presiden pada tahun 2020 -2023. Penelitian menggunakan analisis wacana kritis dengan pendekatan Fairclough yang membagi analisis ke dalam tiga lapis; analisis teks, analisis discourse practice dan social practice. Berdasarkan hasil penelitian selama 2020 - 2023 terdapat sebelas teks pidato Jokowi yang memuat wacana politik identitas. Dalam analisis teks, propaganda Jokowi terlihat lewat adanya name calling melalui penggunaan majas metonimia untuk politik identitas berupa politisasi SARA dan politisasi agama. Dalam analisis praktik wacana (discourse practice), propaganda terlihat dari adanya ikatan pisikologis sebagai partai koalisi pemerintah bagi PPP dan PAN untuk bersikap yang sama dengan Jokowi meskipun keduanya merupakan partai berlandaskan identitas agama (Islam). Terlihat juga adanya keseragaman pandangan para penyelenggara pemilu dan aparat penegak hukum dengan Jokowi. Dalam analisis social practice, menunjukan bahwa propaganda saat ini yang melekatkan politik identitas sebagai politisasi SARA dan agama, telah berhasil memisahkan politik identitas dari politik perjuangan kaum minoritas atas hegemoni mayoritas serta berhasil menutupi bentuk-bentuk lain dari politik identitas   In discourse studies, a text is not neutral from the author's or speaker's values, which are realized in the choice of vocabulary. This study aims to reveal the propaganda of the threat of identity politics in the text of Jokowi's speech. The research data was taken from www.setkab.go.id about the President's speech in 2020-2023. The research uses critical discourse analysis with Fairclough's approach, which divides the analysis into three levels: text analysis, discourse practice analysis, and social practice. Based on the results of the study during 2020-2023, there were eleven texts of Jokowi's speeches that contained identity politics discourse. In the textual analysis, Jokowi's propaganda can be seen through name calling through the use of metonymy for identity politics in the form of SARA and religious politicization. In the analysis of discourse practice, propaganda is seen from the existence of psychological ties as a government coalition party for PPP and PAN to behave the same as Jokowi even though both are parties based on religious identity (Islam). There is also uniformity in the views of institutions under President Jokowi. The social practice analysis shows that the current propaganda that attaches identity politics as the politicization of SARA and religion has succeeded in separating identity politics from the politics of minority struggle against majority hegemony and has succeeded in covering other forms of identity politics.
Portrait of Communication and Sea Sand Mining Conflict in Indonesia Muldi, Ail; Nurjuman, Husnan; Framani, Naniek Afrilla; Saryani, Yayan
Komunitas: International Journal of Indonesian Society and Culture Vol. 16 No. 2 (2024): September 2024
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/komunitas.v16i2.7261

Abstract

Conflicts over sea sand mining in Indonesia has intensified over the past ten years as more concessions have been granted to companies engaged in sea sand production. The location of the sea sand mine overlapping with fishermen's fishing grounds and the lack of communication cause conflicts between coastal and small islands society and local governments, as well as companies that hold license or companies that conduct sea sand mining. The sea sand mining conflicts in three provinces has occurred, escalated and reached the stage of violence. The research used a variety of conflict analysis tools to explain the typology, stages, cycles and applicable conflict management. The research used qualitative methods with a multi-special approach and data collection was carried out by interviewing several informants, and researching documentation studies including literature from similar previous research documentation. The research found that the resolution of sea sand mining conflicts that occurred on the islands of Sumatra, Sulawesi and Nusa Tenggara was competitive with a lose-win orientation. Conflict settlement took place with one party conceding to the other, third-party intervention and consideration on the demand of sea sand market. In three research locations it is known that conflict resolution fails to address the root cause of the issue, causing it to revert to the basic stage of conflict. As a result, at some point, conflict can escalate and become apparent as in line with market demand after the legalization of sea sand exports.
Radar Banten's Strategy in Facing the Era of Media Digitalization Ramadhan, Aditya; Dimyati, Idi; Yusanto, Yoki; Muldi, Ail; Kurniawati, Rd Nia Kania
Jurnal Ilmiah Global Education Vol. 5 No. 1 (2024): JURNAL ILMIAH GLOBAL EDUCATION, Volume 5 Nomor 1, Maret 2024
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v5i1.2366

Abstract

Newspaper readers continue to decline and slowly shift to using digital media platforms to obtain information. This happens along with the development of information technology where many online media, social media and so on have emerged. The task and challenge of the print media is to expand its presence into the realm of new media, while continuing to guard the accuracy, credibility and trust that have been the hallmarks of mainstream media. The proliferation of the internet, which is increasingly accessible, has made the media convergence movement grow in particular. Media convergence also occurs in Radar Banten as one of the media that exists in the national arena. This research aims to find out the strategy of Radar Banten Daily to transform itself towards media convergence. The study, which is a qualitative research adopting a constructive paradigm, collected data through interviews and literature review. This research investigates the application of media convergence concept by Radar Banten in facing modern media transformation. Three convergence models, namely newsroom convergence, news gathering convergence, and content convergence, are analyzed as an effort to unify media operations through a holistic approach. The result of the research shows that the 3M strategy (multimedia, multichannel, multiplatform) allows Radar Banten to increase its content coverage, create inter-platform synergy, and strengthen their position in the midst of technological development. The editorial work pattern underwent significant changes, with projection meetings conducted online and deadline adjustments to support online and social media. Overall, this research concludes that Radar Banten is progressively adapting and innovating to stay relevant amidst mass media changes. The continuity of this effort is the key to their success in facing the dynamics of modern media.
Co-Authors Basita Ginting Sugihen Framani, Naniek Afrilla Gumelar, Rangga G Herdiani, Rabeka Idi Dimyati Imamul Huda, Ridwan Kurniawati, Rd Nia Kania Mujtaba, Burhanudin Nurjuman, Husnan Oktaviani, Pani - Ramadhan, Aditya Rd. Nia Kania Kurniawati Rilus Kinseng Saryani, Yayan Sumardjo Sunjaya Sunjaya Yusanto, Yoki