Garuda - Garba Rujukan Digital

IMPLICATIONS OF LOYALTY PROGRAMME COMPETITION ON CUSTOMER DECISIONMAKING IN THE BANKING INDUSTRY Redjeki, Finny; Ayu Amrita, Nyoman Dwika; Faisal, Ijang
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 8 (2024): Kriez Academy - July
Publisher : Yayasan Kreatif Indonesia Emas

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Loyalty programs in the banking industry have become an important strategy in maintaining and increasing customer retention, which in turn has a positive impact on bank financial performance. This research examines the effectiveness of loyalty programs in increasing customer retention and their impact on bank financial performance with a focus on the strategies used, factors that influence program success, and their strategic implications. Key strategies analyzed include personalization of incentive offers, use of technology to enhance user experience, and effective communication. Personalization of incentive offers allows banks to tailor loyalty programs according to customer preferences and shopping behavior, increasing their engagement and satisfaction. The use of advanced information technology, such as data analytics and digital platforms, helps banks to optimize user experience, facilitate the redemption of reward points, and provide better customer service. In terms of its impact on bank financial performance, loyalty programs can increase revenue through increasing use of bank products and services, reducing new customer acquisition costs, as well as expanding opportunities for cross-selling and up-selling additional products. Loyal customers tend to have a higher lifetime value and contribute significantly to the bank's net profit margin. Thus, the strategic advice for banks is to continue to innovate in designing and managing their loyalty programs, strengthen compliance with data privacy regulations, and maintain service quality to build customer trust. These steps will help banks not only retain existing customers, but also attract new customers in a competitive market.

INNOVATIVE BUSINESS MODEL DESIGN: A TRIPLE-LAYERED APPROACH FOR INDONESIA'S FASHION SECTOR Sjoraida , Diah Fatma; Ayu Amrita, Nyoman Dwika; Ruchiyat, Endang
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 6 (2024): Kisa Institute - May
Publisher : PT. Kreatif Indonesia Satu

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The Indonesian fashion industry faces increasingly complex challenges in increasing its competitiveness and sustainability in the global market. To overcome this, the use of technology and innovation is the key to developing adaptive and relevant business models. In this abstract, we explain how technology and innovation can be optimally implemented in fashion business model design to achieve these goals. First, digitalization and e-commerce are the main strategies for optimizing online presence, expanding market reach, and increasing operational efficiency. Second, data analysis and artificial intelligence provide deep insights into consumer trends and market preferences, enabling smarter decisions in business strategy. Third, blockchain technology increases supply chain transparency, strengthening consumer confidence in sustainable and ethical production practices. Fourth, the use of augmented reality (AR) and virtual reality (VR) can improve consumer experiences in online shopping, differentiate fashion brands, and build closer relationships with consumers. Lastly, partnerships with technology startups open access to innovative solutions in logistics, stock management, product development and digital marketing, driving innovation across the Indonesian fashion industry value chain. By holistically integrating technology and innovation in fashion business model design, the Indonesian fashion sector can strengthen its competitiveness in a dynamic global market while improving the sustainability of business practices. It requires investment in digital infrastructure, skilled human resources and a strong culture of innovation in fashion companies to fully exploit the potential of this technology. Thus, adopting technology and innovation with the right approach will bring the Indonesian fashion industry to a higher level in achieving the goals of sustainable competitiveness and sustainability.

CATALYZING FEMALE ENTREPRENEURSHIP: HRM PRACTICES AND DIGITAL TECHNOLOGY UTILIZATION IN INDONESIA'S DIVERSE BUSINESS ENVIRONMENT Sjoraida , Diah Fatma; Ayu Amrita, Nyoman Dwika; Budi Raharja , Arif
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 6 (2024): Kisa Institute - May
Publisher : PT. Kreatif Indonesia Satu

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Abstract Women's entrepreneurship and the use of digital technology have an increasingly important role in driving inclusive and sustainable economic growth in Indonesia. In diverse business contexts, inclusive human resource management (HRM) practices play a crucial role in supporting women's entrepreneurship. Through special training programs, work flexibility policies, and performance-based promotions, women can more easily manage their businesses with independence and confidence. In addition, the use of digital technology, such as e-commerce and business management applications, has had a positive impact on the growth and efficiency of women's businesses. Through e-commerce, women can expand their market online, while business management applications enable them to manage daily operations more efficiently. However, challenges such as the digital divide and patriarchal culture remain obstacles in optimizing the potential of women's entrepreneurship and digital technology. Therefore, collaboration between the government, private sector and NGOs is very important in strengthening support for women's entrepreneurship and the use of digital technology. The government can create a supportive policy framework, while the private sector can provide market access, business capital and user-friendly digital technology. NGOs, on the other hand, can provide training, mentorship, and advocacy for policies that support women's entrepreneurship. By collaborating effectively, various parties can create a supportive ecosystem for women entrepreneurs and accelerate the transformation towards an inclusive digital economy in Indonesia.

ANALYZING THE IMPACT OF BIG DATA CREDIT TECHNOLOGY ON MICRO AND SMALL ENTERPRISES (MSE s ) CREDIT ACCESS: AN EVOLUTIONARY GAME PERSPECTIVE IN INDONESIA Aripin, Zaenal; Sjoraida , Diah Fatma; Ayu Amrita, Nyoman Dwika
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 6 (2024): Kisa Institute - May
Publisher : PT. Kreatif Indonesia Satu

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The use of big data credit technology has become a significant trend in the financial industry in Indonesia, with the potential to impact credit access for micro and small enterprises (MSEs). In this context, evolutionary games become a relevant analytical framework for understanding the dynamics of interactions between financial institutions, MSEs and governments in the use of this technology. This study aims to analyze the impact of big data credit technology on MSE credit access in Indonesia, as well as the government's role in regulating the use of this technology and increasing digital inclusivity for MSEs. By utilizing a literature study approach, related articles and reports were analyzed to gain insight into key issues in the use of big data credit technology and evolutionary gaming in Indonesia. From the analysis carried out, it was found that the use of big data credit technology has a significant impact on MSE credit access. While this technology brings benefits in the form of expanded access and increased process efficiency, challenges such as data protection and inequality of access also need to be addressed. In the dynamics of this evolutionary game, governments play an important role in regulating the use of these technologies, ensuring adequate data protection and increasing digital inclusivity for MSEs. Strict but balanced regulation is needed to ensure that the benefits of the use of big data credit technology are enjoyed equally by all parties, while minimizing the risks associated with the use of consumer data. Apart from that, the government also needs to continue their efforts to facilitate digital inclusivity for MSEs through programs such as providing affordable internet access and digital training.

NAVIGATING ENTERPRISE DIGITALIZATION IN INDONESIA: INSIGHTS FROM A TECHNOLOGY-ORGANIZATION-ENVIRONMENT FRAMEWORK Aripin, Zaenal; Ayu Amrita, Nyoman Dwika; Sjoraida , Diah Fatma
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 6 (2024): Kisa Institute - May
Publisher : PT. Kreatif Indonesia Satu

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The digitalization of companies in Indonesia is a phenomenon that is receiving great attention in line with the acceleration of digital transformation in the industrial era 4.0. In this context, the Technology-Organization-Environment (TOE) Framework becomes important to understand the impact of technology, organizational factors and the external environment on the digitalization process. This article analyzes the role of digital technology in changing business strategies and company operations in Indonesia, as well as organizational and external environmental factors that become obstacles or opportunities in adopting digitalization. First, digital technology has influenced business strategy by enabling market expansion through e-commerce platforms, increasing operational efficiency through integrated management systems, and driving innovation in new products and services. However, organizational challenges such as limited skilled human resources, lack of management awareness of the strategic value of digitalization, and technology incompatibility with existing business processes are the main obstacles to technology adoption. Second, the external environment, especially government policies and market dynamics, plays an important role in shaping the challenges and opportunities in enterprise digitalization. Government policies that support technological innovation such as the Smart City program and national digital infrastructure can facilitate technology adoption. However, challenges arise from complex regulations regarding data security and privacy protection, as well as economic uncertainty that can hinder investment in technology. By analyzing TOE, this article provides comprehensive insight into how companies in Indonesia can navigate digital transformation. Practical suggestions include increased investment in developing skilled human resources, top-level management commitment in designing a digital vision, an organizational culture that is responsive to change, collaboration with the startup ecosystem and research institutions, and a focus on compliance with data security regulations.

COLLABORATION IN CREATING AN EDUCATIONAL CONSUMER JOURNEY: A MEANINGPERSPECTIVE FORMATION Sjoraida , Diah Fatma; Ayu Amrita, Nyoman Dwika; Redjeki, Finny
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 8 (2024): KISA INSTITUE : Kisa Institute - July
Publisher : PT. Kreatif Indonesia Satu

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Collaboration in creating educational consumer journeys with a focus on creating meaning has become an increasingly important topic in modern marketing practice. This approach combines various experiential learning theories with interactive marketing strategies to produce immersive and meaningful consumer experiences. This study explores how the integration of these theories not only increases the relevance of marketing strategies, but also strengthens the relationship between brands and consumers through a holistic approach. The first subchapter discusses collaboration theory in marketing and consumer education, highlighting the importance of cross-disciplinary collaboration between academics, marketing practitioners, and information technology developers. The integration of these theories, such as the use of augmented reality (AR) and virtual reality (VR), allows consumers to interactively explore products or services in immersive simulated environments. The second subchapter explores the concept of meaning formation in consumer experience, emphasizing that consumer decision making is not only based on functional information, but also subjective interpretations of products or services. Collaboration between academics and marketing practitioners in guiding consumer experiences can strengthen understanding of the values and preferences held by consumers. In its conclusion, this study emphasizes that effective collaboration between academics, marketing practitioners and information technology developers is the key to increasing the relevance and effectiveness of marketing strategies in facing an increasingly dynamic global market. Marketing practitioners need to continue to develop communication strategies that are sensitive to diverse consumer values and preferences to build sustainable relationships. The integration of information technologies, such as AR and VR, drives more interactive and meaningful consumer experiences, while collaborative approaches to meaning creation deepen understanding of consumers' emotional and cognitive dynamics. Thus, collaboration in creating an educational consumer journey not only supports business growth, but also creates positive values for consumers in understanding and appreciating the brand more deeply.

SECURE AND INCLUSIVE UTILIZATION OF SHARED DATA POTENTIAL WITH MULTI-KEY HOMOMORPHIC ENCRYPTION IN BANKING INDUSTRY Haryaman, Adang; Ayu Amrita, Nyoman Dwika; Redjeki, Finny
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 9 (2024): KISA INSTITUE : Kisa Institute - August
Publisher : PT. Kreatif Indonesia Satu

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The use of multi-key homomorphic encryption (MHE) has become an important topic in the modern banking industry to improve data security and support secure information exchange between financial institutions. This technology allows mathematical operations to be performed on encrypted data without the need to decrypt it first, maintaining the confidentiality of sensitive information during the data analysis and processing process. This study discusses the potential impact of the use of MHE on operational efficiency, risk management and financial inclusion in the banking industry. First, MHE delivers advantages in operational efficiency by enabling banks to compute encrypted data, reducing the risk of data leaks and increasing system responsiveness. Second, the technology supports better risk management by facilitating anonymized data analysis, enabling banks to identify risk patterns and trends without compromising individual privacy. Third, MHE supports financial inclusion by enabling the development of more inclusive, anonymous data-based credit assessment models, opening up access to financial services to those previously difficult to reach. However, the widespread adoption of MHE is faced with several challenges, including high computational load and interoperability issues between different technology platforms. Solutions to address these challenges include the development of more efficient encryption algorithms, investment in IT infrastructure that can handle homomorphic workloads, and industry standardization and collaboration to facilitate effective MHE integration across financial institutions. In conclusion, by harnessing the potential of MHE and overcoming existing technical and regulatory challenges, the banking industry can strengthen data security systems, improve operational efficiency, and support financial inclusion in a more responsive and inclusive way.

EXPLORING THE ROLE OF INFLUENCER MARKETING IN SHAPING CONSUMER TRUST AND BRAND IMAGE Ayu Amrita, Nyoman Dwika
KRIEZ ACADEMY : Journal of development and community service Vol. 2 No. 1 (2025): KRIEZ ACADEMY : Journal of development and community service
Publisher : Yayasan Kreatif Indonesia Emas

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Background:Influencer marketing has transformed the way brands connect with audiences, leveraging the power of authenticity, storytelling, and engagement to build trust and shape brand perception. As consumer expectations evolve, transparency and measurable outcomes have become critical in determining the effectiveness of influencer campaigns. Aims:This study aims to explore the role of influencer marketing in enhancing consumer trust and brand image, with a focus on authenticity, storytelling, and transparency. It also examines the challenges in measuring the impact of influencer marketing and offers practical recommendations for optimizing strategies. Research Method:A mixed-methods approach was employed, integrating quantitative surveys and qualitative interviews. Data were collected from 400 participants, including marketing professionals, influencers, and consumers, to analyze the impact of key elements such as engagement, transparency, and storytelling. Statistical analysis and thematic exploration were used to derive meaningful insights. Results and Conclusion:The findings reveal that authenticity and storytelling significantly enhance consumer engagement and trust, with 70% of respondents favoring influencers who share relatable narratives. Transparency emerged as a critical factor, with 72% of consumers valuing clear disclosures. However, challenges such as tracking ROI and balancing promotional content were identified. Addressing these issues through advanced analytics and strategic alignment can unlock the full potential of influencer marketing. Contribution:This study provides a comprehensive framework for understanding the dynamics of influencer marketing, offering actionable insights to optimize campaigns and align them with consumer expectations. It bridges theoretical concepts with practical applications, enhancing the effectiveness of influencer strategies.

INVESTIGATING THE ROLE OF GREEN MARKETING IN CONSUMER DECISION-MAKING PROCESSES Haryaman, Adang; Ayu Amrita, Nyoman Dwika
KRIEZ ACADEMY : Journal of development and community service Vol. 2 No. 1 (2025): KRIEZ ACADEMY : Journal of development and community service
Publisher : Yayasan Kreatif Indonesia Emas

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Background The growing awareness of environmental issues has prompted both businesses and consumers to adopt more sustainable practices. As a result, green marketing has emerged as a critical strategy for companies to not only showcase their commitment to sustainability but also cater to a market segment increasingly concerned with environmental preservation. The role of green marketing in shaping consumer decision-making processes has been a subject of interest, particularly regarding how various elements, such as trust in environmental claims, perceived environmental value, and consumer awareness, influence purchasing behavior. With the rise of greenwashing concerns and the need for businesses to differentiate themselves, understanding how consumers perceive and engage with green products is essential. Aims This study aims to explore the role of green marketing in shaping consumer decision-making. It specifically focuses on assessing consumer awareness of green marketing, investigating the influence of trust in environmental claims on purchasing behavior, examining the perceived environmental value of green products, and identifying factors that drive or hinder consumer engagement with such products. The goal is to provide actionable recommendations for businesses to improve their green marketing strategies and build consumer loyalty. Research Method A mixed-method approach was used, combining both quantitative and qualitative techniques. A survey was conducted across diverse demographics to gather data on consumer awareness, trust in environmental claims, and perceptions of green products. Interviews with a smaller group of respondents provided deeper insights into consumer attitudes and factors influencing their decisions. The data was analyzed using statistical methods and thematic analysis to uncover trends and consumer perceptions. Results and Conclusion The study found that consumer awareness of green marketing is high, especially among younger, more educated groups, though awareness varies across demographics. Trust in green marketing claims was critical, with consumers showing more trust in products with third-party certifications and clear impact reporting. Despite positive perceptions of green products' environmental value, challenges such as greenwashing and price sensitivity hinder broader engagement. The research concludes that businesses must prioritize authenticity, transparency, and education to effectively engage consumers and promote sustainable purchasing behavior. Contribution This research contributes valuable insights into how green marketing affects consumer decisions. It emphasizes the need for clear communication and consumer trust in effective green marketing strategies. The findings provide practical recommendations for businesses to enhance their environmental claims and foster loyalty, while also informing policymakers on how to encourage sustainable consumption patterns.

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