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All Journal Martabe : Jurnal Pengabdian Kepada Masyarakat Educenter: Jurnal Ilmiah Pendidikan Kriez Academy KISA INSTITUE : Journal of Economics, Accounting, Business, Management, Engineering and Society EDUCENTER JURNAL PENDIDIKAN Branding: Jurnal Manajemen & Bisnis
Raharja, Arif Budi
Universitas Mathla’ul Anwar, Banten
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Social Sciences

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STEP EARLY AND TREAT: SOLUTIONS FOR REDUCING DATA BREACHES WITH CORPORATE SOCIAL RESPONSIBILITY AS TWO COMPLEXING LAYERS OF PROTECTION Budi Raharja, Arif; Novianha Pynatih, Ngurah Made; Aripin, Zaenal
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 4 (2024): Kriez Academy - March
Publisher : Yayasan Kreatif Indonesia Emas

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Abstract

The increased use of information technology has brought great benefits to modern organizations, but has also increased the risk of data breaches. In facing these challenges, the Go Early and Cure approach has been proposed as a complementary strategy to reduce the risk of data breaches. The Go First approach emphasizes prevention before a data breach occurs, while the Treat approach focuses on rapid response after a data breach occurs. Corporate Social Responsibility (CSR) also plays an important role in supporting both approaches by raising awareness, strengthening data protection and improving relationships with external stakeholders. However, implementing both approaches faces a number of challenges, including a corporate culture that may not support data security practices, limited resource availability, and varying data security awareness among organizational members. To overcome these challenges, organizations need to prioritize building a culture that supports data security, allocate resources efficiently, and continuously increase awareness of cyber security risks. By addressing these challenges, organizations can strengthen their layers of protection against data breaches and maintain stakeholder trust.  
INHIBITING PURCHASE INTENTIONS: THE IMPACT OF INAPPROPRIATE BRAND SPEECH ON SOCIAL MEDIA ON CONSUMER ENGAGEMENT BEHAVIOR Budi Raharja, Arif; Ichwanudin, Wawan; Faisal, Ijang
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 4 (2024): Kriez Academy - March
Publisher : Yayasan Kreatif Indonesia Emas

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In an increasingly connected digital era, social media has become the primary platform where brands and consumers interact directly. However, these interactions don't always go smoothly, especially when brands engage in inappropriate remarks on social media. This research aims to identify the impact of inappropriate brand remarks on social media on consumers' engagement behavior and their purchase intentions. Through literature analysis and discussion, it was found that consumers tend to respond negatively to brands that engage in inappropriate behavior on social media, which can result in a decrease in consumer trust, loyalty and engagement towards the brand. Additionally, this negative impact can also influence consumer purchase intentions, with consumers becoming hesitant to purchase products or services from brands that engage in inappropriate behavior. Effective communications strategies, including a focus on transparency, responsiveness and consumer education, can help brands reduce the risk of inappropriate speech and maintain or increase consumer engagement and trust in their brand. Therefore, it is important for brands to pay attention to how they interact with consumers on social media and ensure that every word they make reflects the brand's values and is sensitive to consumers' needs and desires.  
EXPLORING THE INFLUENCE OF UNIVERSITY-SME COLLABORATIVE INNOVATIONS ON TECHNOLOGY IN INDONESIA: A MULTILEVEL PERSPECTIVE Budi Raharja , Arif; Ruchiyat, Endang; Matriadi , Faisal
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 6 (2024): Kriez Academy - May
Publisher : Yayasan Kreatif Indonesia Emas

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Technological innovation plays a key role in facing the complex challenges faced by Indonesia in the era of globalization. Collaboration between universities and Small and Medium Enterprises (UKM) has been recognized as an effective way to accelerate technological development that is relevant to society's needs. In this study, we explore the influence of collaborative innovation between universities and SMEs on technology in Indonesia using a multilevel perspective. This perspective includes three levels of analysis: micro, mezzo, and macro. At the micro level, we see the interaction of individuals and organizations in collaboration. At the mezzo level, we consider the dynamics and relationships between universities and SMEs. Meanwhile, at the macro level, we pay attention to external factors such as government policies and economic conditions that influence collaboration. Through this analysis, we highlight the important role of government policy in creating a conducive environment for collaboration, supporting necessary infrastructure, regulatory and bureaucratic reform, determining strategic research priorities, and establishing innovation networks. We conclude that collaboration between universities and SMEs has great potential to accelerate technological development in Indonesia, but requires appropriate support and policies from the government as well as good coordination between various stakeholders.  
EXPLORING THE INFLUENCE OF WORK-TO-VENTURE ROLE CONFLICT ON HYBRID ENTREPRENEURS' TRANSITION INTO ENTREPRENEURSHIP IN INDONESIA Matriadi , Faisal; Ruchiyat, Endang; Budi Raharja , Arif
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 6 (2024): Kriez Academy - May
Publisher : Yayasan Kreatif Indonesia Emas

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Abstract This research aims to examine the influence of role conflict between main job and side business on the transition of hybrid entrepreneurs to full-time entrepreneurship in Indonesia. Hybrid entrepreneurs are individuals who run a side business while still maintaining their main job as their main source of income. Role conflict may arise due to the dual demands of both roles, which may affect the hybrid entrepreneur's motivation, commitment, and ability to transition to full-time entrepreneurship. This research uses a combined approach between literature study analysis and online surveys. First, a detailed search was conducted in academic databases to identify current and relevant information on role conflict and the transition to entrepreneurship. Literature study analysis is used to build a strong conceptual framework. Next, an online survey was distributed to hybrid entrepreneurs in Indonesia to collect primary data on experiences, perceptions and challenges faced in the transition to full-time entrepreneurship. The research results show that role conflict between main job and side business influences the motivation and commitment of hybrid entrepreneurs in deciding to switch to full-time entrepreneurship. Hybrid entrepreneurs tend to experience pressure and stress because they have to divide their attention and time between their main job and side businesses. Value conflicts between professional obligations and entrepreneurial ambitions may also interfere with hybrid entrepreneurs' commitment to their side businesses. Strategies used by hybrid entrepreneurs to overcome role conflict include effective time management, use of productivity tools, psychological strategies such as meditation or relaxation, task delegation, and role integration between main job and side hustle. Hybrid entrepreneurs are also strongly influenced by the external environment, including regulatory factors and infrastructure support. Business-friendly regulations and good infrastructure support facilitate the transition of hybrid entrepreneurs to full-time entrepreneurship by reducing the administrative and operational burdens faced.  
ANTICIPATING NEW VENTURE GESTATION OUTCOMES IN INDONESIA: INSIGHTS FROM MACHINE LEARNING TECHNIQUES Aripin, Zaenal; Ruchiyat, Endang; Budi Raharja , Arif
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 6 (2024): Kriez Academy - May
Publisher : Yayasan Kreatif Indonesia Emas

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Machine Learning (ML) techniques have become an important instrument in analyzing data and supporting strategic decision making in various industries, including business. In the dynamic Indonesian context, ML has great potential in increasing the accuracy of predictions of market trends and consumer demand, which in turn allows companies to make better decisions in developing new businesses. This abstract explores the contribution of ML in improving understanding of market and consumer behavior, as well as the challenges faced in implementing it. ML enables in-depth analysis of market data and consumer behavior, helping companies predict future market trends, identify business opportunities, and design more effective marketing strategies. However, challenges such as availability of quality data, lack of understanding of ML, and integration with existing business processes need to be addressed. It is recommended that companies increase investment in data infrastructure and human resource training in ML, as well as strengthen collaboration between the private sector, government and academic institutions. By overcoming these challenges, companies can harness the full potential of ML to increase their competitive advantage, create significant added value, and optimize business growth opportunities in Indonesia.    
UNDERSTANDING THE RELATIONSHIP BETWEEN MARKET ORIENTATION, FAILURE LEARNING ORIENTATION, AND FINANCIAL PERFORMANCE Ruchiyat, Endang; Ayu Amrita , Nyoman Dwika; Budi Raharja , Arif
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 6 (2024): Kriez Academy - May
Publisher : Yayasan Kreatif Indonesia Emas

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This study discusses the relationship between market orientation, failure learning orientation, and company financial performance. Market orientation reflects a company's ability to identify and respond effectively to market needs, while failure learning orientation emphasizes the importance of learning from negative experiences to improve innovation and operational efficiency. The main objective of this research is to understand how the integration between a strong market orientation and a failure learning orientation can affect a company's financial performance. This research uses a literature study approach by analyzing various relevant journal articles, textbooks and research reports. The results of the literature analysis show that a strong market orientation is positively related to increasing company revenues through product development that is more in line with customer needs and the effectiveness of marketing strategies. In addition, a strong market orientation is also associated with increased profitability through appropriate pricing strategies and high customer retention. On the other hand, failure learning orientation plays a crucial role in enhancing corporate innovation. The ability to learn from mistakes allows organizations to design better products or services, avoid similar risks in the future, and adapt to market changes. Literature research also shows that companies that are able to integrate a failure learning orientation in their organizational culture tend to be more adaptive and innovative. Furthermore, integration between a strong market orientation and a failure learning orientation can produce better financial results. Companies that have a strong focus on market needs and are open to learning from failure tend to experience higher revenue growth, improve operational efficiency, and create sustainable competitive advantages. Thus, this research concludes that the strategic combination of a strong market orientation and failure learning orientation can make a significant contribution to a company's financial performance in facing a dynamic business environment.  
EXPLORING THE INFLUENCE OF ONLINE DISCUSSION BOARDS ON EQUITY CROWDFUNDING DYNAMICS Ruchiyat, Endang; Ay, Nyoman Dwika; Budi Raharja , Arif
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 6 (2024): Kriez Academy - May
Publisher : Yayasan Kreatif Indonesia Emas

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Equity crowdfunding has become a popular method of funding small and medium enterprises (SMEs) and startups. As internet technology has developed, online discussion forums have also played an increasingly important role in shaping perceptions and investment decisions in the industry. This abstract examines the impact of online discussion forums on the dynamics of equity crowdfunding and how regulations related to both influence the behavior of investors, market players, and technology development. By analyzing relevant literature, it is concluded that online discussion forums play an important role in providing a platform for investors to obtain information, validate investment ideas, and influence overall market sentiment. However, the effectiveness of online discussion forums can be influenced by several factors, including the credibility of the information, the presence of moderators, and interactions between forum members. Meanwhile, regulations relating to equity crowdfunding and online discussion forums can play a complex role in shaping the behavior of investors and market participants. Clear and transparent regulations can increase trust and participation in the industry, while regulations that are too strict or inflexible can stifle growth and innovation. Therefore, it is recommended that governments, regulators and industry players work together to create a regulatory framework that is inclusive, responsive and results-oriented. Public education and awareness about the importance of regulation and judicious use of online discussion forums are also crucial steps in ensuring the survival and health of the industry.
Leadership Agility and Organizational Resilience: An Empirical Study on SMEs in the Manufacturing Sector Budi Raharja , Arif
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 11 (2024): Kriez Academy - October
Publisher : Yayasan Kreatif Indonesia Emas

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This study investigates the critical role of leadership agility as a catalyst for organizational resilience in small and medium-sized enterprises (SMEs) within Indonesia’s manufacturing sector. In an increasingly volatile, uncertain, complex, and ambiguous (VUCA) global environment, SMEs are particularly vulnerable to external shocks, such as supply chain disruptions, technological obsolescence, and economic downturns. Through a rigorous mixed-methods research design, which combines a quantitative survey of 200 SME leaders with qualitative, in-depth interviews with 12 business owners and operational managers, this research identifies the core behavioral competencies and strategic decision-making patterns that enable businesses to not only survive but also thrive amidst disruptions. The study provides strong empirical evidence that agile leadership practices—specifically adaptive planning, emotional intelligence, and decentralized decision-making—are positively and significantly correlated with key indicators of organizational resilience, including business continuity, innovation capacity, and employee retention. The findings underscore that leadership agility is not merely an optional skill set but a fundamental strategic imperative for building long-term, sustainable resilience. This paper concludes with actionable recommendations for policymakers and industry associations to integrate agility frameworks into entrepreneurship training and leadership development programs, thereby strengthening the foundation of Indonesia's manufacturing backbone.
THE INFLUENCE OF MOBILE MARKETING ON CONSUMER BEHAVIOR IN EMERGING MARKETS Budi Raharja , Arif
KRIEZ ACADEMY : Journal of development and community service Vol. 2 No. 1 (2025): KRIEZ ACADEMY : Journal of development and community service
Publisher : Yayasan Kreatif Indonesia Emas

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Background:Mobile marketing has emerged as a transformative force in consumer engagement, particularly in emerging markets where smartphone adoption and digital connectivity are rapidly increasing. Mobile platforms serve as essential channels for businesses to reach diverse audiences, offering personalized and contextually relevant experiences. Despite its potential, mobile marketing faces challenges such as connectivity issues, digital literacy gaps, and privacy concerns. Aims:This study aims to explore the impact of mobile marketing on consumer behavior in emerging markets. It investigates the drivers of mobile commerce adoption, examines the challenges businesses face, and evaluates the long-term effects of mobile marketing on brand loyalty and advocacy. The goal is to provide actionable insights for optimizing mobile marketing strategies. Research Method:A mixed-methods approach was employed, combining quantitative surveys of 500 respondents with qualitative interviews of 40 participants across emerging markets. Statistical tools were used to analyze trends, while thematic analysis uncovered deeper insights into consumer preferences and challenges. Results and Conclusion:The findings reveal that 64% of respondents make at least one monthly purchase via mobile devices, with convenience, secure payment options, and user-friendly interfaces as key drivers. Social media platforms, particularly Facebook, Instagram, and TikTok, play a significant role in shaping consumer behavior, with 78% of respondents discovering products through these channels. Challenges such as poor internet access, digital literacy gaps, and privacy concerns remain barriers to maximizing mobile marketing’s potential. Addressing these challenges through infrastructure investment, education, and transparent data practices can unlock significant opportunities. Long-term effects include increased brand loyalty (65%) and advocacy (62%), highlighting the transformative potential of mobile marketing in fostering enduring consumer relationships. Contribution:This study provides a comprehensive framework for understanding the dynamics of mobile marketing in emerging markets, offering practical recommendations for businesses to refine their strategies. It bridges the gap between theoretical concepts and real-world applications, contributing to the broader discourse on digital marketing and economic inclusion.
Strategic Management of Higher Education: A Study on Increasing the Number of New Students at University X Dharmajaya, Muhamad Agung; Rachman, Nono Arief; Raharja, Arif Budi
Educenter : Jurnal Ilmiah Pendidikan Vol. 4 No. 1 (2025): Educenter: Jurnal Ilmiah Pendidikan
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/educenter.v4i1.2116

Abstract

The increase in the number of new students is one indicator of the success of universities in facing increasingly fierce competition in higher education. This study aims to analyze the implementation of strategic management in an effort to increase the number of new students at University X. This study uses a qualitative approach with descriptive methods, where data is collected through interviews, observations, and documentation studies regarding the planning, implementation, and evaluation of new student admission strategies. The results show that University X implements various strategies, including digital and offline promotion and marketing, strengthening the branding of highly accredited study programs, improving the quality of lecturers and academic services, providing incentives and appreciation for students and the academic community, supporting Student Activity Units, routine monitoring, and data analysis based on tracer studies and registration data. The implementation of appropriate and sustainable strategies, including adjustments based on evaluations, has been proven to increase the attractiveness of institutions in the eyes of prospective students and support the increase in the number of new students. This study emphasizes the importance of implementing consistent, adaptive, and data-driven strategic management to maintain the sustainability and competitiveness of universities.
Co-Authors Ay, Nyoman Dwika Ayu Amrita , Nyoman Dwika Endang Ruchiyat Faisal, Ijang Hanifah Rahmi Fajrin, Hanifah Rahmi Ijang Faisal Matriadi, Faisal Muhamad Abi Dunya Muhamad Agung Dharmajaya Nia Riana Nono Arief Rachman Novianha Pynatih, Ngurah Made Nyoman Dwika Ayu Amrita Wawan Ichwanudin Widadi, Sigit Zaenal Aripin Zaenal Aripin