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All Journal Jurnal Ilmiah Satyagraha Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis Kriez Academy KISA INSTITUE : Journal of Economics, Accounting, Business, Management, Engineering and Society
Ayu Amrita, Nyoman Dwika
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Journal : Kriez Academy

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IMPLICATIONS OF LOYALTY PROGRAMME COMPETITION ON CUSTOMER DECISIONMAKING IN THE BANKING INDUSTRY Redjeki, Finny; Ayu Amrita, Nyoman Dwika; Faisal, Ijang
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 8 (2024): Kriez Academy - July
Publisher : Yayasan Kreatif Indonesia Emas

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Loyalty programs in the banking industry have become an important strategy in maintaining and increasing customer retention, which in turn has a positive impact on bank financial performance. This research examines the effectiveness of loyalty programs in increasing customer retention and their impact on bank financial performance with a focus on the strategies used, factors that influence program success, and their strategic implications. Key strategies analyzed include personalization of incentive offers, use of technology to enhance user experience, and effective communication. Personalization of incentive offers allows banks to tailor loyalty programs according to customer preferences and shopping behavior, increasing their engagement and satisfaction. The use of advanced information technology, such as data analytics and digital platforms, helps banks to optimize user experience, facilitate the redemption of reward points, and provide better customer service. In terms of its impact on bank financial performance, loyalty programs can increase revenue through increasing use of bank products and services, reducing new customer acquisition costs, as well as expanding opportunities for cross-selling and up-selling additional products. Loyal customers tend to have a higher lifetime value and contribute significantly to the bank's net profit margin. Thus, the strategic advice for banks is to continue to innovate in designing and managing their loyalty programs, strengthen compliance with data privacy regulations, and maintain service quality to build customer trust. These steps will help banks not only retain existing customers, but also attract new customers in a competitive market.  
EXPLORING THE ROLE OF INFLUENCER MARKETING IN SHAPING CONSUMER TRUST AND BRAND IMAGE Ayu Amrita, Nyoman Dwika
KRIEZ ACADEMY : Journal of development and community service Vol. 2 No. 1 (2025): KRIEZ ACADEMY : Journal of development and community service
Publisher : Yayasan Kreatif Indonesia Emas

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Background:Influencer marketing has transformed the way brands connect with audiences, leveraging the power of authenticity, storytelling, and engagement to build trust and shape brand perception. As consumer expectations evolve, transparency and measurable outcomes have become critical in determining the effectiveness of influencer campaigns. Aims:This study aims to explore the role of influencer marketing in enhancing consumer trust and brand image, with a focus on authenticity, storytelling, and transparency. It also examines the challenges in measuring the impact of influencer marketing and offers practical recommendations for optimizing strategies. Research Method:A mixed-methods approach was employed, integrating quantitative surveys and qualitative interviews. Data were collected from 400 participants, including marketing professionals, influencers, and consumers, to analyze the impact of key elements such as engagement, transparency, and storytelling. Statistical analysis and thematic exploration were used to derive meaningful insights. Results and Conclusion:The findings reveal that authenticity and storytelling significantly enhance consumer engagement and trust, with 70% of respondents favoring influencers who share relatable narratives. Transparency emerged as a critical factor, with 72% of consumers valuing clear disclosures. However, challenges such as tracking ROI and balancing promotional content were identified. Addressing these issues through advanced analytics and strategic alignment can unlock the full potential of influencer marketing. Contribution:This study provides a comprehensive framework for understanding the dynamics of influencer marketing, offering actionable insights to optimize campaigns and align them with consumer expectations. It bridges theoretical concepts with practical applications, enhancing the effectiveness of influencer strategies.
INVESTIGATING THE ROLE OF GREEN MARKETING IN CONSUMER DECISION-MAKING PROCESSES Haryaman, Adang; Ayu Amrita, Nyoman Dwika
KRIEZ ACADEMY : Journal of development and community service Vol. 2 No. 1 (2025): KRIEZ ACADEMY : Journal of development and community service
Publisher : Yayasan Kreatif Indonesia Emas

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Background The growing awareness of environmental issues has prompted both businesses and consumers to adopt more sustainable practices. As a result, green marketing has emerged as a critical strategy for companies to not only showcase their commitment to sustainability but also cater to a market segment increasingly concerned with environmental preservation. The role of green marketing in shaping consumer decision-making processes has been a subject of interest, particularly regarding how various elements, such as trust in environmental claims, perceived environmental value, and consumer awareness, influence purchasing behavior. With the rise of greenwashing concerns and the need for businesses to differentiate themselves, understanding how consumers perceive and engage with green products is essential. Aims This study aims to explore the role of green marketing in shaping consumer decision-making. It specifically focuses on assessing consumer awareness of green marketing, investigating the influence of trust in environmental claims on purchasing behavior, examining the perceived environmental value of green products, and identifying factors that drive or hinder consumer engagement with such products. The goal is to provide actionable recommendations for businesses to improve their green marketing strategies and build consumer loyalty. Research Method A mixed-method approach was used, combining both quantitative and qualitative techniques. A survey was conducted across diverse demographics to gather data on consumer awareness, trust in environmental claims, and perceptions of green products. Interviews with a smaller group of respondents provided deeper insights into consumer attitudes and factors influencing their decisions. The data was analyzed using statistical methods and thematic analysis to uncover trends and consumer perceptions. Results and Conclusion The study found that consumer awareness of green marketing is high, especially among younger, more educated groups, though awareness varies across demographics. Trust in green marketing claims was critical, with consumers showing more trust in products with third-party certifications and clear impact reporting. Despite positive perceptions of green products' environmental value, challenges such as greenwashing and price sensitivity hinder broader engagement. The research concludes that businesses must prioritize authenticity, transparency, and education to effectively engage consumers and promote sustainable purchasing behavior. Contribution This research contributes valuable insights into how green marketing affects consumer decisions. It emphasizes the need for clear communication and consumer trust in effective green marketing strategies. The findings provide practical recommendations for businesses to enhance their environmental claims and foster loyalty, while also informing policymakers on how to encourage sustainable consumption patterns.
Co-Authors Achmad Ilham, Achmad Adang Haryaman Anjali Putri, Anak Agung Mega Budi Raharja , Arif Darma Putra, I Gede Angga Dewi Syahrani, Ni Komang Dita Melani, Ni Wayan Dobe, Timoteus Keko Dwitra Satrya Nugraha, Anak Agung Gede Endang Ruchiyat Faisal, Ijang Puspita Dewi, A.A. Ayu Puspita Dewi, Ni Kadek Ayu Redjeki, Finny Rita Dewi, Ni Luh Sjoraida , Diah Fatma Surya Andika, I Putu Wati Permatasari, Ni Wayan Widya Wulandari, Ni Putu Sri Zaenal Aripin