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All Journal JRB-Jurnal Riset Bisnis SULUH: Jurnal Abdimas Jurnal Ilmiah Manajemen Kesatuan
Retno, Bayu
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Economics, Econometrics & Finance Education Library & Information Science Social Sciences Other

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Pengembangan Mindset Kewirausahaan Bagi UMKM Binaan BUMDES Serdang Tirta Kencana Tangerang Savitri Noor, Laili; Widyastuti, Sri; Retno, Bayu; Susilawati; Ateniyanti
SULUH: Jurnal Abdimas Vol 5 No 1 (2023): SULUH: Jurnal Abdimas Agustus
Publisher : FEB-UP Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/suluh.v5i1.4074

Abstract

Abstrak Entrepreneurial Mindset dibutuhkan oleh para pemilik UMKM yang merupakan anggota BUMDEs untuk meningkatkan semangat wirausaha dan peluang bisnisnya, terdiri dari action oriented, fokus pada eksekusi, berpikir simple, memiliki kreativitas, memiliki integritas, mengambil peluang, dan membangun jaringan. Tujuan pelatihan ini adalah membuat pola pikir berkembang dan sukses menghadapi tantangan serta dapat mencari solusi dari masalah usaha yang dihadapi. Dari kegiatan ini dapat terwujud luaran yang diharapkan adalah pola pikir berkembang dan sukses menghadapi tantangan serta dapat mencari solusi dari masalah usaha yang dihadapi. Kata Kunci: mindset, wirausaha, bumdes Abstract Entrepreneurial Mindset is needed by MSME owners who are members of BUMDes to increase their entrepreneurial spirit and business opportunities, consisting of action oriented, focused on execution, simple thinking, creativity, integrity, taking opportunities, and building networks. The purpose of this training is to develop a mindset to develop and succeed in facing challenges and to be able to find solutions to business problems faced. From this activity, the expected outcome is a developing mindset and success in facing challenges and being able to find solutions to business problems faced. Keywords: mindset, entrepreneurship, bumdes
Online Marketing Strategy for Fashion Products: A Case Study on Matahari Company Mokodompit, Eliyanti Agus; Meilia, Safina; Siagawati, Meli; Retno, Bayu; Faozi, Muhamad Ilham
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 4 (2024): JIMKES Edisi Juli 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i4.2630

Abstract

The marketing communication strategy of Toska Fashion is designed to increase customer engagement through the company website. In the current business environment, competition is intensifying, with companies facing increasing pressure to refine their communication strategies and highlight the advantages of their products. Matahari, a retailer offering both local and international clothing, has encountered challenges in online marketing. This presents an opportunity to examine the effectiveness of the marketing communication strategy, particularly in the context of websites integrated with social media platforms such as Instagram. The objective of these methods is to enhance customer engagement with Matahari Fashion products. The process of building customer engagement is comprised of several key elements, including the utilization of advertisements, the integration of shopping features on social media, the implementation of campaigns with prizes, the monitoring of after-sales interactions, and the engagement with social media features. These elements are expected to contribute to an increase in Matahari's customer engagement, which in turn should result in an uptick in the number of sales transactions.
Human Resource Management Strategy the Role of Managers and Career Development Retno, Bayu; Samsuddin, Harun; Nitawati, Elly Yuniar; Soelistya, Djoko; Putrianti, Flora Grace
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 4 (2024): JIMKES Edisi Juli 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i4.2664

Abstract

The process of career development enables employees to identify their career goals within the context of human resource management strategies. Furthermore, the role of the manager is an important aspect to consider. The objective of this study is to ascertain the role of managers at PT XYZ in the career development of its employees. The research method employed was that of qualitative research using a case study model. This approach entails an in-depth and detailed investigation of a specific subject within a defined context, involving a single research subject, document, or event. The findings of this study indicate that PT XYZ's resource management has facilitated the career development of its employees through the implementation of continuous training programs, accompanied by a systematic evaluation process to ensure the efficacy of these programs in aligning with the needs of employee career development. Additionally, the role of the manager in the context of human resource management at PT XYZ has been identified as a crucial factor in this process. Furthermore, the organization has demonstrated its commitment to employee career advancement through the implementation of a promotion structure, which has been duly approved by the board of directors.
Minat Menjadi Ecoprenuenuer Pada Remaja Pengelola Garden Taruna Tani Kecamatan Kalisari, Jakarta Timur Savitri Noor, Laili; Retno, Bayu; Putriana, Lies
JRB-Jurnal Riset Bisnis Vol 6 No 2 (2023): April
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jrb.v6i2.4420

Abstract

Abstrak Minat menjadi ecopreuneur merupakan hal yang harus diapresiasi, apalagi masih dalam kategori usia remaja, di mana banyak faktor yang dapat mempengaruhi dari sisi internal diri maupun dan faktor ekternal sehingga berpengaruh pada perilaku dan keputusannya.Tujuan dari penelitian ini adalah untuk mengetahui peran Persepsi dan Interaksi Sosial Masyarakat dengan Motivasi sebagai variabel mediasi terhadap Minat menjadi Ecopreuneur. Teknik analisis data secara deskriptif kuantitatif menggunakan SPSS. Hasil penelitian terhadap 40 orang pengurus menghasilkan Persepsi berpengaruh dan signifikan terhadap Motivasi, Persepsi berpengaruh dan signifikan terhadap Minat Menjadi Ecopreneur, Interaksi Sosial berpengaruh dan signifikan terhadap Motivasi, Interaksi Sosial tidak berpengaruh dan tidak signifikan terhadap Minat Menjadi Ecopreneur, Motivasi tidak berpengaruh dan tidak signifikan terhadap Minat Menjadi Ecopreneur. Persepsi terhadap Minat Menjadi Ecopreneur bagi para pengurus karang taruna lebih besar berdasarkan persepsi mereka sendiri dari pada melalui dorongan motivasinya dan kemampuan berinteraksi dengan masyarakat merupakan dorongan yang lebih besar dari pada melalui motivasi bagi pengurus karang taruna untuk berminat menjadi Ecopreneur. Keywords : Persepsi, Interaksi Sosial Masyarakat, Motivasi dan Minat menjadi Ecopreuneur Abstract Interest of becoming an ecopreneur is something that must be appreciated, especially still in the adolescent age category, where there are many factors that can influence both internal and external factors that affect their behavior and decisions. The purpose of this study was to determine the role of Community Social Perception and Interaction with Motivation as an intermediate variable on the interest of becoming an Ecopreneur. The data analysis technique was descriptive quantitative using SPSS. The results of the study of 40 administrators resulted in influential and significant perceptions of motivation, influential and significant perceptions of interest becoming an ecopreneur, social interaction and significant influence on motivation, social interaction had no and significant effect on interest of being an ecopreneur, motivation had no effect and no significant effect on motivation. Interest of becoming an Ecopreneur, Perception of Interest in becoming an Ecopreneur for youth organizations is greater based on their own perceptions than through their motivational impulses and the ability to interact with the community is a greater impetus than through motivation for youth organizations to be interested in becoming an Ecopreneur. Keywords: Perception, Community Social Interaction, Motivation and Interest of becoming an Ecopreneur
Co-Authors Ateniyanti Ateniyanti Daniel Happy Putra Djoko Soelistya Faozi, Muhamad Ilham Flora Grace Putrianti Lies Putriana Meilia, Safina Mokodompit, Eliyanti Agus Nitawati, Elly Yuniar Samsuddin, Harun Savitri Noor, Laili Siagawati, Meli Sri Widyastuti