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All Journal (JDAB) Jurnal Dinamika Administrasi Bisnis Jurnal Maisyatuna
Nasution, Ute Chairuz
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN KONSUMEN UNTUK MEMBELI BIG COLA DI SURABAYA Ramadhani, Angga; Nasution, Ute Chairuz; Pratiwi, Ni Made Ida
Jurnal Dinamika Administrasi Bisnis Vol 2 No 2 (2016): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v2i2.2155

Abstract

Many Companies are trying to seize the market area in various ways in the show innovation in produdcts or services are produced. Companies must be able to determine appropriate market aspects so that the business can survive and the company’s main goal is reached. On the other hand many underlying factors that influence and consumers to buy such a product, the influence of product, price and promotion. Factors mentioned above become one of determining the consumer’s decision to buy a product. This study uses a quantitative method with multiple linear regression analysis. The purpose of this study to determine how much influence the product, price and promotion of consumer decision.Based on the research results, it can be seen that the product, price and promotion and very strong positive influence on consumer decision and variable promotion dominant influence over the decisions of consumer of the other variables. Keywords: Product, Price, Promotion, Consumer Decision.
ANALISIS PENGARUH KUALITAS PELAYANAN,HARGA DAN PROMOSI TERHADAP KEPUASAN PELANGGAN Mubasyiroh, Iffatin; Nasution, Ute Chairuz; Pujianto, Agung
Jurnal Dinamika Administrasi Bisnis Vol 4 No 1 (2018): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v4i1.2271

Abstract

This study entitled “Analysis of influence of service quality, price, and promotion to customer satisfaction (case study at CV. Fastprint Indonesia, Jl. Manyar kertoarjo VII no 36 Surabaya)” this research aims to influence the influence of service quality, price and promotion satisfaction and to know the dominant influence among service quality, price and promotion in CV. Fastprint Indonesia in January 2018.            Collecting data using questionnaires with sampling technique non probability sampling is incidental sampling that the number of respondents 100 people. The method of data analysis is multiple linear regression analysis which is processed with the help of IBM SPSS 22 application. Variables used are service quality, price and promotion as independent variable and customer satisfaction as dependent variable.             The results of research indicate that the influence of customer satisfaction on service quality, price and promotion that simultaneously effect. This can be shown with the value of F = 55,615, sig 0,000 and R2 value of 0,623 which means 62,3% customer satisfaction is explained by the service quality, price and promotion while 37,7% is explained by other variables not examined in this study.Keywords : service quality, price, promotion, customer satisfaction
PENGARUH RELATIONSHIP MARKETING, ONLINE CUSTOMER REVIEW DAN CONTENT MARKETING TERHADAP KEPUTUSAN PEMBELIAN LAYANAN INDRIVE DI SURABAYA Sya’ban, Mochammad Rizqi; Nasution, Ute Chairuz; Pratiwi, Ni Made Ida
Maisyatuna Vol. 6 No. 3 (2025): Jurnal Maisyatuna
Publisher : STAI Denpasar Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53958/mt.v6i3.778

Abstract

This research is motivated by the development of digital technology which currently has a significant impact on the development of industry in Indonesia, one of which is the transportation industry. The development of this technology forces companies in the transportation industry to innovate in implementing digital-based marketing strategies in order to maintain, develop businesses, and improve customer purchasing decisions. In the context of digital marketing, there are several marketing strategies used in this study to improve customer purchasing decisions, namely relationship marketing, online customer reviews and content marketing. This study aims to determine and analyze the influence of relationship marketing, online customer reviews and content marketing on purchasing decisions for inDrive services in Surabaya. This study uses a quantitative research method, with a questionnaire distribution technique via Google Form. The respondents used in this study were 100 people obtained using a simple random sampling technique. Quantitative analysis includes validity and reliability tests, classical assumption tests, hypothesis tests including t-tests (partial), F-tests (simultaneous) and coefficient of determination tests (R2). The results of this study indicate that partially the variables of relationship marketing, online customer reviews and content marketing have a positive and significant effect on purchasing decisions for inDrive services in Surabaya. Simultaneously, the results show that the variables of relationship marketing, online customer reviews and content marketing have a positive and significant effect on purchasing decisions for inDrive services in Surabaya. Keywords: relationship marketing, online customer reviews, content marketing, purchasing decisions
Co-Authors Abdul, Sadam Ajeng Puspitasari Darsono, Intan Ayu Septia Dewi Mariana, Dewi Hidayah, Riya Laily, Elly Nur Lestari, Eka Anggraini Maruta, Anom Maulidiah, Anita Mubasyiroh, Iffatin Muljati, Diana Juni Mulyati, Awin Novaria, Rachmawati Pratiwi, Ni Made Ida Pujianto, Agung Puspita, Maytaneel Wiga Ramadhani, Angga Susanti, Irma Yusniar Sya’ban, Mochammad Rizqi Tjahjono, Endro