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All Journal Jurnal Ilmiah Ekonomi Islam NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JOURNAL OF SCIENCE AND SOCIAL RESEARCH Arthavidya Jurnal Ilmiah Ekonomi JCRS (Journal of Community Research and Service) Al-Muamalat: Jurnal Hukum dan Ekonomi Syari'ah Accounting and Business Journal International Journal Of Science, Technology & Management (IJSTM) IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita
DAYU, Wulan
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ANALISIS KETERKAITAN KUALITAS PELAYANAN TERHADAP CONSUMER SATISFACTION MINIMARKET 212 DI KOTA MEDAN DAYU, Wulan
Al - Muamalat Vol 4 No I (2019): EDISI JANUARI - JUNI 2019
Publisher : IAIN Langsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/muamalat.v4i01.954

Abstract

This study aims to test the service qualities that affects of the consumers satisfaction who come to visit or shop for daily necessities at Minimarket 212 (212 Mart) in kota Medan and surrounding areas. The population in this study were all consumers who came and shopped in Minimarket 212 (212 Mart) in kota Medan and surrounding areas. The sampling technique uses incidental sampling combined with the moe formula (marginal of maximal error), so that the number of research samples is 100 people. The analysis technique used in this study is multiple linear regression analysis with SPSS version 21.0 for Windows application which aims to obtain a comprehensive picture of the relationship of the research variables. The results of this study indicate variable servant quality in the form of reliability, assurance and empathy has a significant influence on customer satisfaction who come and shop at Minimarket 212 (212 Mart) in kota Medan and surrounding areas. While service quality variables in the form of tengible and responsiveness hasn’t a significant effect on customer satisfaction who come and shop at Minimarket 212 (212 Mart) in kota Medan and surrounding areas.
Economic Transformation: Navigating Challenges And Embracing Opportunities In Islamic Economics And Finance Across Southeast Asia Dayu, Wulan; Harahap, Isnaini; M. Nawawi, Zuhrinal
International Journal of Science, Technology & Management Vol. 5 No. 1 (2024): January 2024
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v5i1.1039

Abstract

The research aims to comprehensively understand challenges impeding the growth of Islamic economic systems in Southeast Asia and explore opportunities for sustainable development. It contextualizes the economic transformation in the region, emphasizing the unique role of Islamic economics and finance. Challenges like regulatory complexities, market uncertainties, and global economic shifts are analyzed, providing insights into impediments faced by the Islamic finance sector. The article explores strategies employed by Southeast Asian countries to promote Islamic economics and finance, assessing policy effectiveness and collaborative efforts. It highlights the role of financial inclusion, education, and technology in overcoming hurdles. On a positive note, the study identifies growth opportunities in regional cooperation, innovative financial instruments, and Islamic finance's potential contribution to sustainable development goals. Emphasizing the importance of embracing these opportunities, the research contributes to the discourse on economic transformation in Southeast Asia. The findings aim to inform policymakers, financial institutions, and scholars, fostering understanding for a more inclusive, sustainable, and prosperous economic future in the region.
The Influence of Product Quality and Service on the Purchase Decision of MSME Products of Bandrek Red Ginger People in Bandar Sono Village, Nibung Hangus District, Batubara Regency Sa'diah, Halimatun; Sari, Dian Septiana; ,, Darmilisani; Dayu, Wulan
Journal of Community Research and Service Vol 8, No 2: JULY 2024
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jcrs.v8i2.63049

Abstract

This research was conducted on MSMEs Personnel of Bandrek Ginger Merah which operates in the field of selling red ginger. The aim of the research to determined and analyzed the influenced of product and service quality on consumer product purchasing decisions. The population was 100 consumers who came to buy red ginger products at MSMEs, sampling was taken using random samples with saturated samples so that the total sample were 100 respondents. The type of data used was primary data and the data sources used are secondary data, data collection techniques used literature studies, surveys and observations. Data analysis techniques were multiple linear regression, classical assumption testing and hypothesis testing. The results of the research showed that the quality of products and services partially and simultaneously has positive and significant effected on consumer product purchasing decisions at MSME Insan Bandrek Jahe Merah in Bandar Sono Village, Nibung Hangus District, Batubara Regency. There was strong correlation between product and service quality and product purchasing decisions in red ginger bandrek human MSMEs. The value of R2 = 0.469 means that the decision to purchase red ginger products in the company can be explained by the quality of the product and service by 46.9% and the remaining 53.1% can be explained by other variables not studied.
Internship Programs at Bank Syariah Indonesia in Improving Competence Student Accountancy Rizkina, Miftha; Aliah, Nur; Dayu, Wulan
Accounting and Business Journal Vol 6 No 2 (2024): ACCOUNTING AND BUSINESS JOURNAL
Publisher : Lembaga Jurnal & Seminar Universitas Pembangunan Panca Budi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54248/abj.v6iNumber 2.4835

Abstract

Study This aims to find out the role of the internship program at BSI for student accounting at Panca Budi Development University . Research This using qualitative data that is the data collected from source direct from object under study . Data sources used is primary data through interview direct to the intended party . Data analysis techniques using analysis descriptive that is analyze the data obtained that is results from interview to the intended party Then make the right conclusion . The result of study is that from interviews conducted​ to the 4 students who carried it out internship at BSI, student get Lots benefits , good That experience , knowledge , and everything related to the world of work , activities apprenticeship is means improvement and development level Universities make it responsible student​ responsible , independent and skilled when jump in the world of work . Students know difference between conventional banks and Islamic banks, knowing practice Islamic banking and products offered by Islamic banks. Training public speaking skills with give service to Customer in a way directly . From the results interview This can concluded that internship at BSI can increase competence Good soft skills and also hard skills from student accountancy .
STRATEGI KOMUNIKASI PEMASARAN E-COMMERCE UMKM MENGGUNAKAN IMC (STUDI KASUS PADA GALERI ULOS SIANIPAR) Maulana, Bimbim; Dayu, Wulan; Agustin, Roro Rian
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 7, No 4 (2024): November 2024
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v7i4.2351

Abstract

Abstract: The digital era has opened up new opportunities for MSMEs to develop, one of which is through e-commerce platforms. However, many MSMEs have not succeeded in utilizing e-commerce optimally. This research aims to analyze the marketing communication strategy implemented by the Ulos Sianipar Gallery and analyze the factors that influence its success. This research method uses a qualitative approach with primary and secondary data sources. It was found that the promotional strategy carried out was not integrated and the target market was not clear. Recommendations for effective IMC (Integrated Marketing Communication) strategies include strengthening social media, improving websites, and location-based marketing. It is hoped that this research can provide input to increase the success of MSME e-commerce sales. Keywords: MSMEs, E-commerce, Marketing Communication Strategy, Integrated                   Marketing Communication Abstrak: Era digital telah membuka peluang baru bagi UMKM untuk berkembang, salah satunya melalui platform e-commerce. Namun banyak UMKM yang belum berhasil memanfaatkan e-commerce secara optimal. Penelitian ini bertujuan untuk menganalisis strategi komunikasi pemasaran yang diimplementasikan Galeri Ulos Sianipar dan menganalisis faktor yang mempengaruhi keberhasilannya. Metode penelitian ini menggunakan pendekatan kualitatif dengan sumber data primer dan sekunder. Ditemukan bahwa strategi promosi yang dilakukan belum terintegrasi dan target pasar belum jelas. Rekomendasi strategi IMC (Integrated Marketing Communication) yang efektif meliputi penguatan media sosial, penyempurnaan website, dan pemasaran berbasis lokasi. Penelitian ini diharapkan dapat memberikan masukan untuk meningkatkan kesuksesan penjualan e-commerce UMKM. Kata kunci: UMKM, E-commerce, Strategi Komunikasi Pemasaran, Komuniksi  Pemasaran Terpadu
Urgensi Sumber Daya Alam dalam Ekonomi Islam Dayu, Wulan; Nasution, M. Yasir; Sugianto, Sugianto
Jurnal Ilmiah Ekonomi Islam Vol 10, No 3 (2024): JIEI : Vol.10, No.3, 2024
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v10i3.15442

Abstract

In the Koran, nature is described as a book compiled by a wise being, whose every line and word is a sign of the wisdom of its author. Of course, nature can no longer be separated from social life. Economic activities and social life are two interrelated things. In this case, economic activity is a human activity in order to fulfill all his life needs. In general, there are three types of economic activities, namely: production, distribution and consumption. These three things are mutually sustainable. In this modern era, economic activities are greatly influenced by government intervention and policies. Apart from that, this economic activity is influenced by natural resources, human resources, management systems and so on.
DATERMINAN MINAT BELI MASYARAKAT TERHADAP PRODUK ROTI AROMA BAKERY Pane, Dewi Nurmasari; Dayu, Wulan; Hasanah, Nurul
Arthavidya Jurnal Ilmiah Ekonomi Vol 26 No 2 (2024): Oktober
Publisher : Fakultas Ekonomi Universitas Wisnuwardhana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37303/a.v26i2.566

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh dari kualitas produk, harga, dan selera konsumen, minat beli produk Aroma Bakery & Cake Shop Cabang Medan Sunggal. Populasi pada penelitian ini berjumlah 1100 responden dengan jumlah sampel yang diambil sebanyak 80 orang responden yang dihitung dengan rumus Slovin. Teknik sampling yang digunakan adalah purposive sampling. Penelitian di lakukan di Kota Medan dan dilakukan di Oktober 2023 – Desember 2023. Penelitian ini menggunakan data kuantitatif yang diolah dengan aplikasi SPSS versi 24.0 dengan model regresi linear berganda. Sumber data yang digunakan adalah data primer yang diambil langsung dari responden. Hasil penelitian menunjukan bahwa Kualitas produk, Harga, Selera konsumen dan keamanan secara parsial dan simultan berpengaruh secara positif dan signifikan terhadap minat beli produk
Urgensi Sumber Daya Alam dalam Ekonomi Islam Dayu, Wulan; Nasution, M. Yasir; Sugianto, Sugianto
Jurnal Ilmiah Ekonomi Islam Vol. 10 No. 3 (2024): JIEI : Vol.10, No.3, 2024
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v10i3.15442

Abstract

In the Koran, nature is described as a book compiled by a wise being, whose every line and word is a sign of the wisdom of its author. Of course, nature can no longer be separated from social life. Economic activities and social life are two interrelated things. In this case, economic activity is a human activity in order to fulfill all his life needs. In general, there are three types of economic activities, namely: production, distribution and consumption. These three things are mutually sustainable. In this modern era, economic activities are greatly influenced by government intervention and policies. Apart from that, this economic activity is influenced by natural resources, human resources, management systems and so on.
Enhancing consumer loyalty through Islamic experience-based marketing in legendary culinary businesses Dayu, Wulan; Ramadhan, Muhammad; Julianti, Yenni Samri; Razali, Hasrul Affendi Bin Mohmad
IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita Vol 14 No 1 (2025): IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita - June
Publisher : LPPM ISNJ Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46367/iqtishaduna.v14i1.2369

Abstract

Purpose – This study examines the impact of the Islamic experiential marketing strategy and value co-creation on customer loyalty, considering customer satisfaction as a mediating variable. This study develops a model integrating subjectivist spirituality within Islamic marketing to improve consumer experiences and loyalty. Method – This study utilizes a quantitative method, analyzing survey data obtained from 265 consumers of renowned culinary establishments in Medan city, where the sample was selected using a purposive sampling method. Data was analyzed using structural equation modeling (SEM) to investigate the relationship between variables and the research instruments underwent validation and reliability tests. Findings – The findings show that Islamic experiential marketing strategy positively affects customer satisfaction. Islamic experiential marketing strategy negatively affects customer loyalty. Value co-creation negatively affects customer satisfaction. Value co-creation positively affects customer loyalty. Customer satisfaction positively affects customer loyalty. Customer satisfaction can mediate the relationship between Islamic experiential marketing strategy and value co-creation with loyalty. Implications – This study can extend the existing literature on Islamic marketing by integrating subjectivist spirituality, thereby enhancing understanding of the factors that drive consumer loyalty. These findings are of practical importance to culinary businesses looking to increase consumer engagement and retention by integrating Islamic values ​​into experiential marketing strategies and co-creation, enabling businesses to foster lasting consumer relationships while upholding Islamic marketing practices.
The Influence of Product Quality and Service on the Purchase Decision of MSME Products of Bandrek Red Ginger People in Bandar Sono Village, Nibung Hangus District, Batubara Regency Sa'diah, Halimatun; Sari, Dian Septiana; ,, Darmilisani; Dayu, Wulan
Journal of Community Research and Service Vol. 8 No. 2: July 2024
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jcrs.v8i2.63049

Abstract

This research was conducted on MSMEs Personnel of Bandrek Ginger Merah which operates in the field of selling red ginger. The aim of the research to determined and analyzed the influenced of product and service quality on consumer product purchasing decisions. The population was 100 consumers who came to buy red ginger products at MSMEs, sampling was taken using random samples with saturated samples so that the total sample were 100 respondents. The type of data used was primary data and the data sources used are secondary data, data collection techniques used literature studies, surveys and observations. Data analysis techniques were multiple linear regression, classical assumption testing and hypothesis testing. The results of the research showed that the quality of products and services partially and simultaneously has positive and significant effected on consumer product purchasing decisions at MSME Insan Bandrek Jahe Merah in Bandar Sono Village, Nibung Hangus District, Batubara Regency. There was strong correlation between product and service quality and product purchasing decisions in red ginger bandrek human MSMEs. The value of R2 = 0.469 means that the decision to purchase red ginger products in the company can be explained by the quality of the product and service by 46.9% and the remaining 53.1% can be explained by other variables not studied.
Co-Authors ,, Darmilisani Agustin, Roro Rian Aswaliyah Hasibuan, Nurul Dewi Nurmasari Pane Hasanuddin Pohan, Syahrial Isnaini Harahap Julianti, Yenni Samri M. Yasir Nasution, M. Yasir Maulana, Bimbim mohmad razali , Hasrul affendi bin Muhammad Ramadhan Nur Aliah, Nur Nurul Hasanah Razali, Hasrul Affendi Bin Mohmad Rizkina, Miftha Sa'diah, Halimatun Samri Julianti, Yenni Sari, Dian Septiana Sugianto Sugianto Zuhrinal M. Nawawi