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All Journal Jurnal Ilmiah Ekonomi Islam NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JOURNAL OF SCIENCE AND SOCIAL RESEARCH Arthavidya Jurnal Ilmiah Ekonomi JCRS (Journal of Community Research and Service) Al-Muamalat: Jurnal Hukum dan Ekonomi Syari'ah Accounting and Business Journal International Journal Of Science, Technology & Management (IJSTM) Jurnal Fokus Manajemen Journal of Management, Economic, and Accounting IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita
DAYU, Wulan
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences Transportation

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Urgensi Sumber Daya Alam dalam Ekonomi Islam Dayu, Wulan; Nasution, M. Yasir; Sugianto, Sugianto
Jurnal Ilmiah Ekonomi Islam Vol. 10 No. 3 (2024): JIEI : Vol.10, No.3, 2024
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v10i3.15442

Abstract

In the Koran, nature is described as a book compiled by a wise being, whose every line and word is a sign of the wisdom of its author. Of course, nature can no longer be separated from social life. Economic activities and social life are two interrelated things. In this case, economic activity is a human activity in order to fulfill all his life needs. In general, there are three types of economic activities, namely: production, distribution and consumption. These three things are mutually sustainable. In this modern era, economic activities are greatly influenced by government intervention and policies. Apart from that, this economic activity is influenced by natural resources, human resources, management systems and so on.
An Analysis of The Influence of Brand Image, Price, and Instagram Digital Marketing on Consumer Purchasing Decision at PT. Sardana Indahberlian Motor Pangaribuan, Aris Jona; Dayu, Wulan; Utama, Hendra
Jurnal Fokus Manajemen Vol 6 No 2 (2026): Mei
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v6i2.11094

Abstract

This study aims to analyze the influence of brand image, price, and digital marketing through Instagram social media on consumer purchasing decisions at PT. Sardana Indahberlian Motor. In the midst of competitive automotive industry competition, companies are required to optimize digital platforms and strengthen brand value. This study uses a quantitative approach and the determination of the number of samples for this study uses the Slovin formula so that a sample of 95 respondents is obtained and the collection uses a questionnaire with a Likert scale. The data analysis technique used is validity testing, reliability, and classical assumptions then multiple linear regression analysis with hypothesis testing using the t test and F test at α = 5% using SPSS software version 26. The results of the study indicate that partially, brand image and digital marketing have a significant effect on purchasing decisions. The price variable also shows a positive influence driven by the suitability between product quality and the value paid by consumers. Simultaneously, the three independent variables contribute significantly in shaping consumer purchasing decisions. Variations in purchasing decisions can be explained by variations in product quality, price, and promotion, which amount to 70% percent, while the remaining 30% is explained by other variables outside this study.
Digital Marketing Strategy Development to Increase Sales for Fashion MSMEs (Case Study: Abang Jenggot Moslem Store) Hansari, Didit; Dayu, Wulan; Utama, Hendra
Jurnal Fokus Manajemen Vol 6 No 2 (2026): Mei
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v6i2.11109

Abstract

This study aims to analyze the development of digital marketing strategies to increase sales at Abang Jenggot Moslem Store, a Muslim men's fashion business in Medan, and to identify factors causing low online sales conversion despite having social media accounts with a large number of followers. This research employed a descriptive qualitative approach with a case study method. Data were collected through semi-structured interviews with the business owner, a social media admin, and 10 customers. Non-participatory observation was conducted on the Instagram account (@abangjenggot_moslemstore), TikTok account, and Shopee account. Documentation included sales archives, social media insights, and screenshots of interactions. Data analysis used the interactive model of Miles, Huberman, and Saldana, which includes data reduction, data display, and conclusion drawing. Observation of the @abangjenggot_moslemstore Instagram account during the January–February 2026 period revealed that average organic engagement remained relatively low, with likes ranging from 1 to 17 per post. However, an anomaly was found in posts involving influencers, which successfully garnered 530 likes and 66 comments. This finding indicates that influencer marketing strategies have significant potential to boost interaction, although their implementation remains sporadic and has not yet become part of a structured routine strategy. Furthermore, interviews with customers revealed that the majority learned about Abang Jenggot Moslem Store through direct interaction at the physical location or recommendations from friends, rather than through social media content. This confirms that the managed social media accounts have not been effective as customer acquisition channels, despite the Instagram account having a substantial follower base (12,900) and over 3,000 posts. This condition reinforces the gap between a strong quantitative digital presence and the business results achieved. This research is limited to a single case study of a fashion MSME in Medan; thus, the results cannot be generalized to the broader context of MSMEs or other industrial sectors. The researcher's limitations in this case study at Abang Jenggot Moslem Store pertain to the transaction data on the number of online sales occurring over a 7-year period. Information regarding the marketing strategies implemented was only sourced from interviews with the owner/leader, unaccompanied by well-documented written data from the business owner/leader. This research provides practical contributions in the form of structured digital marketing strategy recommendations for fashion MSMEs, particularly in addressing the gap between follower count and sales conversion. Theoretically, this study enriches the literature on the application of digital marketing in the Indonesian MSME sector.
The Effect of Evaluation of the Implementation of the Award and Punishment System on Employee Work Productivity at PT PLN (Persero) Bintan Center Customer Service Unit Munthe, Juantommy Roichris; Sari, Dian Septiana; Dayu, Wulan
Journal of Management, Economic, and Accounting Vol. 5 No. 2 (2026): April
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i2.1615

Abstract

This study aims to analyze the evaluation of the application of the reward and punishment system to employee work productivity. The location of the research was conducted at PT PLN (Persero) Bintan Center Customer Service Unit. This type of research is a descriptive research with a quantitative approach. The sample in this study is 105 permanent employees. The research method is multiple linear regression analysis with data calculation using the SPSS version 25 program. The results of the study show that partial awards have a positive and significant effect on employee productivity. Punishment has a positive and significant effect on employee productivity. Meanwhile, simultaneously awards and punishments have a positive and significant effect on employee productivity. The magnitude of the influence of awards and punishments (X2) on employee productivity (Y) at PT PLN ULP Bintan Center was 43.0%
Co-Authors ,, Darmilisani Agustin, Roro Rian Aswaliyah Hasibuan, Nurul Dewi Nurmasari Pane Hansari, Didit Hasanuddin Pohan, Syahrial Isnaini Harahap Julianti, Yenni Samri M. Yasir Nasution, M. Yasir Maulana, Bimbim mohmad razali , Hasrul affendi bin Muhammad Ramadhan Munthe, Juantommy Roichris Nur Aliah, Nur Nurul Hasanah Pangaribuan, Aris Jona Razali, Hasrul Affendi Bin Mohmad Rizkina, Miftha Sa'diah, Halimatun Samri Julianti, Yenni Sari, Dian Septiana Sugianto Sugianto Utama, Hendra Zuhrinal M. Nawawi