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PEMBERDAYAAN DAN PENINGKATAN DAYA SAING INDUSTRI KERUPUK TRADISIONAL PADA USAHA RUMAHAN DI SURABAYA Irawati, Desrina Yusi; Purba, Lasman Parulian; Canariesa, Armadeo Ruben; Massa, Paschal Nicollas Dominggo
ABIDUMASY Vol 7 No 1 (2026): ABIDUMASY : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

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Abstract

The cracker industry is an important part of Surabaya’s traditional culinary heritage and is largely operated by micro-scale enterprises with simple management systems. One such enterprise is the cracker business owned by Mrs. Ponining in East Surabaya. This business faces several challenges, including non-standardized production processes, inconsistent quality control, unsystematic financial record-keeping, and product packaging without a clear brand identity. This community service program aims to enhance the capacity of Mrs. Ponining’s cracker business through assistance in production, business management, and marketing. The interventions include the implementation of simple production standard operating procedures (SOPs), the application of 5S principles to improve workplace organization and hygiene, mentoring in simple yet systematic financial record-keeping, and the development of product packaging and labeling as business identity. Several constraints were encountered during implementation, such as limited time availability and the persistence of traditional business practices. However, these challenges were addressed through gradual mentoring and hands-on assistance tailored to the conditions of micro-scale enterprises. The results indicate improvements in product quality consistency, production efficiency, financial management orderliness, and product packaging. This program is expected to support the sustainability of the cracker business and serve as a model for empowering traditional micro-scale food enterprises in urban areas.
Beyond Flexibility: Management Innovation and Algorithmic Control in the Gig Economy Era Purba, Mercidominick Fidelius Conrad Menachem; Sari, Evi Thelia; Purba, Lasman Parulian
Airlangga Journal of Innovation Management Vol. 7 No. 1 (2026): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v7i1.86884

Abstract

The gig economy is growing rapidly and is creating new challenges for those responsible for managing workers. The expansion of digital platforms and technological systems has significantly influenced how work is organized and managed in modern labor markets. This study aims to examine how the gig economy affects the management of workers and to understand how technological systems influence human resource management practices. This study aims to examine how the gig economy affects the management of workers and to understand how technological systems influence human resource practices. The results show that digital systems and algorithms are increasingly used to determine task allocation and worker management. These technological developments are significantly transforming the role of managers in the gig economy. The study also finds that gig economy experiences higher vulnerability due to limited legal protection compared to formal workers. The study reveals a paradox between the flexibility desired by workers and the job instability that accompanies gig work. This condition requires adaptive human resource management strategies. Strategic and regulatory updates are also needed to address the emerging challenges in the gig economy. The findings suggest that the HRM function needs to transform in order to manage boundary-less careers in the digital era. Furthermore, future research is recommended to explore the role of artificial intelligence in human resource management practices.