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All Journal Journal of Economics, Business, & Accountancy Ventura Indonesian Journal of Business and Entrepreneurship (IJBE) Journal of Accounting and Management Innovation Asia-Pacific Management and Business Application Syntax Literate: Jurnal Ilmiah Indonesia JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Ultima Management : Jurnal Ilmu Manajemen Jurnal Muara Ilmu Ekonomi dan Bisnis Dinasti International Journal of Education Management and Social Science Milestone: Journal of Strategic Management Journal of Accounting and Management Innovation Jurnal Ilmu Manajemen & Ekonomika Proceeding National Conference Business, Management, and Accounting (NCBMA) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Eduvest - Journal of Universal Studies Proceeding of International Conference on Entrepreneurship (IConEnt) JER
Tan, Jacob Donald
Universitas Pelita Harapan
Aerospace Engineering Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

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Journal : Milestone: Journal of Strategic Management

 1 
THE COMPETITIVE ADVANTAGE OF SIDO MUNCUL: USING PESTLE, PORTER’S FIVE FORCES, AND SWOT MATRIX ANALYSIS Ardi Kho; Jacob Donald Tan; Michael Prayogo Nugroho; Stefani Mutiara Kornelius; Sonnia Prayoga; Stephen Adi
Milestone: Journal of Strategic Management Vol. 3 No. 1 April 2023
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v3i1.6919

Abstract

Sido Muncul is a company engaged in herbal medicine, pharmaceutical, traditional medicine, health food and beverage, cosmetics, and herbal processing. It is continuously innovating its products and keeping an eye on market needs. Sido Muncul gains a place in the hearts of consumers and is one of its business strategies. In addition, Sido Muncul is also expanding into foreign markets to market and sell its products. This study uses the description of PESTLE analysis, Porter 5 Forces, and SWOT Matrix because it experiences significant challenges from competitors, regulations, the economy, internal companies, and changes in consumer behavior. Based on the PESTLE, Porter 5 Forces, and SWOT Matrix analysis, Sido appears to have strength in market growth and has unique products and competencies to survive in competition, gain profits and continue improving efficiency and product innovation. The company needs to improve: the younger generation does not use herbal products for health.
MEDIA COMPANY'S STRATEGIC ANALYSIS USING BALANCE SCORECARD Ardi Ardi; Jacob Donald Tan; Irwanto Halim; Teddy Purnama; Yuma Luqman Adhli
Milestone: Journal of Strategic Management Vol. 3 No. 2 September 2023
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v3i2.7439

Abstract

The three steps of Media Innovation are focusing on optimizing TikTok, implementing a fair usage policy (FUP), and working strategically with Starlink. Optimization of TikTok aims to optimize digital marketing campaigns; the application of FUP includes regulations governing the fair use of internet bandwidth. And use Starlink satellite technology to expand the market. External adjustments in communication, branding, and interaction with customers and stakeholders. All activities and initiatives can be monitored by applying the balanced scorecard to measure media performance by considering four perspectives. Qualitative research methods through document studies to discuss the use of the balanced scorecard in dealing with external influences, analyze the industrial environment, discover internal strengths and weaknesses, and develop creative strategies and appropriate action plans, as well as change management to become the basis for implementing the desired changes for overall company performance measurement.
Keunggulan Kompetitif PT MAK Selama Masa Pandemi Covid-19 [PT MAK's Competitive Advantage During the Covid-19 Pandemic] Enrico, Davin; Tan, Jacob Donald
Milestone: Journal of Strategic Management Vol. 2 No. 1 April 2022
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v2i1.5350

Abstract

This research was conducted at a family business in Jakarta, PT MAK, as a business actor in the construction of residential houses and/or shop houses to analyze how PT MAK's strategy is to achieve company performance during the COVID-19 pandemic and identify PT MAK's strategy in achieving excellence. competitive. This research uses a qualitative approach – a single case study – in which the data collection technique uses in-depth interviews with the owner, observations and field notes. Interviews were conducted with 10 informants consisting of 2 owners, 4 employees, 2 clients and 2 partners from this family company. The implication of the results of this study is that members of PT MAK, especially the owners, can find out the company's competitive advantages that can be practiced during this COVID-19 pandemic and beyond so that they can compete with their competitors. Furthermore, it can also use the mini-model theory from the results of this study to compare with other case studies in the same sector, namely contractor services.BAHASA INDONESIA ABSTRACTPenelitian ini dilakukan pada sebuah bisnis keluarga di Jakarta, PT MAK, sebagai pelaku usaha di bidang konstruksi pembangunan rumah-rumah hunian dan/atau ruko untuk menganalisis bagaimana strategi PT MAK dalam mencapai kinerja perusahaan selama masa pandemi COVID-19 serta mengidentifikasi strategi PT MAK dalam mencapai keunggulan kompetitif. Adapun penelitian ini menggunakan metode pendekatan kualitatif – single case study – yang di mana teknik pengumpulan datanya menggunakan wawancara secara mendalam kepada pemilik, observasi dan field notes. Wawancara dilakukan kepada 10 informan yang terdiri dari 2 pemilik, 4 karyawan, 2 klien dan 2 partner dari perusahaan keluarga ini. Implikasi dari hasil studi ini adalah anggota dari PT MAK, khususnya pemilik, dapat mengetahui keunggulan kompetitif perusahaan yang bisa dipraktikkan pada saat masa pandemi COVID-19 ini dan seterusnya agar dapat untuk bersaing dengan kompetitor-kompetitornya. Selanjutnya akademisi juga dapat memanfaatkan mini-model theory dari hasil penelitian ini untuk membandingkan dengan case study lainnya di sektor yang serupa yaitu jasa kontraktor.
KEUNGGULAN KOMPETITIF BISNIS KELUARGA DALAM BIDANG MANUFAKTUR PERIKANAN PADA MASA PANDEMI COVID-19: PT PLM [COMPETITIVE ADVANTAGE OF FAMILY BUSINESS IN FISHING INDUSTRY DURING COVID-19 PANDEMIC: PT PLM] Felyana, Felyana; Tan, Jacob Donald
Milestone: Journal of Strategic Management Vol. 3 No. 2 September 2023
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v3i2.7477

Abstract

PT PLM is a family company operating in the fisheries manufacturing industry which was able to survive and develop until it was able to win awards during the COVID-19 pandemic. The COVID-19 pandemic has had a significant impact on the manufacturing industry, one of which is a 30–40% decline in export demand in the production and distribution sector of fishery products. The research was conducted to find out the competitive advantages of PT PLM is still struggling to compete in the existing competition. This single case study research will be carried out qualitatively, where the data collection process will be carried out using interviews, observations, and field notes with informants, namely owners, employees, and customers from PT PLM hopes that their views can help and support in compiling the Mini-Model Theory in this research. It is hoped that the theory developed can help PT PLM in continuously improve its competitive advantage in the future and also provide insight into the world of academia in the fishing industry.Bahasa Indonesia Abstract: PT PLM merupakan perusahaan keluarga yang bergerak pada industri manufaktur perikanan yang mampu bertahan, berkembang hingga mampu meraih penghargaan selama pandemi COVID-19 terjadi. Padahal pandemi COVID-19 memberikan dampak yang signifikan terhadap industri manufaktur salah satunya seperti penurunan 30–40% permintaan ekspor pada sektor produksi dan distribusi produk perikanan. Penelitian dilakukan dengan tujuan untuk mengetahui keunggulan kompetitif yang dimiliki PT PLM yang hingga kini masih terus berjuang untuk berkompetisi di persaingan yang ada. Penelitian single study case ini akan dilakukan secara kualitatif, di mana proses pengumpulan data akan dilakukan menggunakan wawancara, observasi, serta catatan lapangan dengan informan yaitu pemilik, karyawan dan pelanggan yang berasal dari PT PLM yang diharapkan pandangan mereka dapat membantu dan mendukung dalam menyusun Mini-Model Theory di penelitian ini. Theory yang disusun diharapkan dapat membantu PT PLM dalam meningkatkan keunggulan kompetitifnya terus menerus di masa depan dan juga kasih wawasan untuk dunia akademia di industri perikanan tersebut.
Co-Authors Adinegara, Marcel Agus Purwanto Alkatiri, Fairuziah Binti Bader Andrian Indramawan Anton Wachidin Widjaja Ardi Ardi Ardi Kho Armaan Arora Caroline Ratnasari Chandra, Winda CHENG, XU Enrico, Davin Evo S Hariandja Fairuziah Binti Bader Alkatiri Felyana, Felyana Hadi Cahyadi Helenna Claudia Thasya Herlina Safitri Husni, Fransiskus Xaverius Irwanto Halim Layman, Chrisanty Victoria Listyani, Nadya Kaulika Masduki Asbari Michael Prayogo Nugroho Pramono, Rudy Purba, John Tampil Qing Song Safitri, Herlina Sonnia Prayoga Stefani Mutiara Kornelius Stephen Adi Sugiarto S Suwarto, F X Teddy Purnama Thasya, Helenna Claudia Thasya, Helenna Claudia Wibisono, Natalia Ika Xujie, Xujie Yuma Luqman Adhli