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All Journal International Journal of Artificial Intelligence Research PRofesi Humas
Abdullah, Zulhamri Bin
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Religion Humanities Computer Science & IT Electrical & Electronics Engineering Environmental Science Social Sciences Other

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Collaborative Governance Strategy In Accelerating Vaccination Through Vaksinasi Merdeka (Independence Vaccination) Innovation Program In Jakarta City Area Rahmawati, Devie; Anindhita, Wiratri; Imran, Mohammad Fadil; Bachtiar, Youna Chatrine; Abdullah, Zulhamri Bin; Ramadhan, Muhammad Zaky; Lumakto, Giri
International Journal of Artificial Intelligence Research Vol 8, No 1.1 (2024)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v8i1.1.1316

Abstract

Polda Metro Jaya with the Vaksinasi Merdeka (independent vaccination) innovation program has initiated a community-based and collaborative governance strategy where Polda Metro Jaya team gone directly to the community to study, innovate and implemented a better vaccination program, that proven to be more effective and efficient than any other vaccination program. The use of ethnographic study for ten months research, found that this success of the program started with the data science approach that resulted with a vaccination innovation program design that are closer and familiar to the people in the DKI Jakarta area.
Marketing public relations strategy for Islamic Hospitals in Bandung City Dewi, Retasari; Rafli, Zahwa Putri; Anisa, Renata; Yustikasari, Yustikasari; Abdullah, Zulhamri bin
PRofesi Humas Vol 10, No 1 (2025): August 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v10i1.63121

Abstract

Background: The increasing prevalence of hospitals with comparable service offerings has resulted in heightened rivalry within the healthcare sector. This competition prompted three Islamic-based hospitals in Bandung to formulate strategies that integrate marketing public relations (MPR) with Sharia principles while maintaining competitiveness. Few studies on hospital MPRs have investigated the significance of religiosity in public relations techniques. This indicates a requirement for research that comprehends how Islamic hospitals reconcile Islamic ethical precepts with marketing imperatives via public relations methods. Purpose: This study aims to identify and examine MPR techniques employed by Islamic hospitals in Bandung City to align with Islamic ideals. Methods: This study employed a multi-site case study methodology involving three Islamic hospitals in Bandung City: RS Al Islam, RSIA Al Islam, and RS Muhammadiyah Bandung. Data were gathered via restricted contextual observation, semi-structured in-depth interviews, and secondary documentation. Results: The findings of this study indicate that Islamic hospitals predominantly employ pull and pass procedures over push tactics. The push method is implemented selectively to uphold integrity and Islamic beliefs. This study affirms that Islamic hospitals build their image through physical symbols, media, community engagement, and institutional obligations such as certification and accreditation. Conclusion: Islamic hospitals employ MPR methods to sustain competitiveness; nevertheless, these strategies are not exclusively utilized as marketing instruments or for image preservation. They also embody the institutions’ principles and identities, thereby fostering public trust over time. Implications: This research could enhance people’s understanding of MPR, particularly within the healthcare sector and Islamic public relations
Co-Authors Bachtiar, Youna Chatrine Devie Rahmawati, Devie Imran, Mohammad Fadil Lumakto, Giri Rafli, Zahwa Putri Ramadhan, Muhammad Zaky Renata Anisa Retasari Dewi, Retasari Wiratri Anindhita, Wiratri Yustikasari, Yustikasari