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All Journal Elementary: Islamic Teacher Journal ANIDA : Aktualisasi Nuansa Ilmu Dakwah JIE (Journal of Islamic Education) BERDIKARI : Jurnal Inovasi dan Penerapan Ipteks Tawazun: Jurnal Pendidikan Islam Psychology, Evaluation, and Technology in Educational Research Community Empowerment Hunafa: Jurnal Studia Islamika Guruku: Jurnal Pendidikan Profesi Guru Hasil Karya Aisyiyah Untuk Indonesia Ta'allum: Jurnal Pendidikan Islam Journal of Islamic Education
Makrufi, Anisa Dwi
Universitas Muhammadiyah Yogyakarta, DIY
Religion Arts Humanities Computer Science & IT Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences Other

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Journal : ANIDA : Aktualisasi Nuansa Ilmu Dakwah

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Analisis Dakwah Ustaz Irfan Rizki Haas di Media Sosial TikTok Jaza, Fandi Khusnul; Makrufi, Anisa Dwi
Anida (Aktualisasi Nuansa Ilmu Dakwah) Vol. 24 No. 2 (2024): ANIDA (Aktualisasi Nuansa Ilmu Dakwah)
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/anida.v24i2.40204

Abstract

This study aims to analyze the da'wah (Islamic preaching) methods employed by Ustaz Irfan Rizki Haas on the TikTok platform to engage the younger generation. The study adopts a mixed-methods approach, combining quantitative data collection through Google Form questionnaires and qualitative analysis through content analysis of TikTok posts on @IrfanRizkiHaas and interviews. The findings indicate that da'wah on TikTok is effective in reaching young audiences through an interactive, relevant, and easily understood communication style. Ustaz Irfan Rizki Haas utilizes TikTok features such as Q&A sessions and live streaming to enhance engagement with his followers. Consistent content aligned with contemporary issues fosters positive two-way communication. The implications of this study highlight the importance of adapting da'wah to the digital era and its contribution to the development of modern Islamic communication methods, particularly in engaging younger generations through short-form video-based social media platforms.
Co-Authors Agus Nugroho Setiawan, Agus Nugroho Aulia, Muhammad Faizul Chandra, Muhammad Riyadi Giri Wiyono Hasan, Yusuf Abdul Jaza, Fandi Khusnul Maulida, Kafa Muhammad Novia Fetri Aliza, Novia Fetri Nurudin, M Fatwa Nurwanto Nurwanto Septi Nur Wijayanti Tahang, Heriyanti Tumin, Tumin