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All Journal PINISI Discretion Review Qisthosia Jurnal Informasi Sains dan Teknologi (ISAINTEK) Astroislamica: Journal of Islamic Astronomy Journal of Economic Education and Entrepreneurship Studies KARYA: Journal of Educational Community Service Malaqbiq : Jurnal Pengabdian kepada Masyarakat.
Putra, Nur Astaman
Majene State Islamic College, West Sulawesi, Indonesia
Religion Arts Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : PINISI Discretion Review

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Improving Marketing Performance through Digital Marketing for Micro Business Actors in the Trade Sector Registered at the Cooperatives and SMEs Service Office Aris Baharuddin; Wahyuni Sulviana Oudina; Yusi Rensi Seppa; Nur Astaman Putra; Ahmad Syarief Iskandar
PINISI Discretion Review Volume 5, Issue 2, March 2022
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v5i2.32443

Abstract

This study aims to (1) describe and analyze marketing performance through digital marketing for micro business actors in the trade sector at South Sulawesi (2) describe and analyze the dominant factors that affect marketing performance through digital marketing on micro businesses in the trading sector at South Sulawesi. This type of research is descriptive qualitative research with data collection techniques were carried out by interviews, observation, and documentation. Validation of data using credibility, transferability, dependability, and confirmability. Data analysis used is data collection, data condensation, data presentation, and drawing conclusions. The results of the data analysis as well as those that have been described show the three indicators which as a measure in analyzing Marketing Performance Improvement through Digital Marketing show very good results.
Influencer and Viral Marketing: Strengthening Efforts Brand Image on Local Cosmetic Brands Somethinc Aris Baharuddin; Nur Astaman Putra; Natasya Ananda Lili; Kemal Sandi
PINISI Discretion Review Volume 6, Issue 2, March 2023
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v6i2.47040

Abstract

This study aims to describe the formation of the brand image through influencer and viral marketing on the local cosmetic brand Something. Brand image variable indicators include strength, uniqueness, and superiority or preference. The indicators of influencer variables include expertise, trust, and attractiveness. Meanwhile, indicators of viral marketing variables include product knowledge, product information clarity, and product discussion. The research method used is quantitative. The sample used is the sample formulated by Slovin, namely as many as 100 respondents, with data collection techniques through questionnaires. The data obtained were processed using data analysis techniques in the form of validity and reliability tests, classical assumption tests, multiple linear regression analysis, hypothesis testing, and the coefficient of determination. The results showed that the brand image variable, influencer, and viral marketing partially positive and significant effect on purchasing decisions.
Co-Authors Ahmad Syarief Iskandar Andi Jusran Kasim Aris Baharuddin Aris Baharuddin Aris Baharuddin Arwin Sanjaya Atirah Atirah Atirah, Atirah Hasan Basri Iyan Hasjun Kemal Sandi Muh. Aswad Natasya Ananda Lili Nengsi Warna Sari Noor Hasana Hakim Nurul Islam Salmi Taedy St. Fatmah Hiola Wahyuddin Wahyuddin Wahyuni Sulviana Oudina Yusi Rensi Seppa