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All Journal Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) JSSH (Jurnal Sains Sosial dan Humaniora) Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Daya Mas : Media Komunikasi dan Informasi Hasil Pengabdian dan Pemberdayaan Masyarakat Sosial : Jurnal Ilmu-Ilmu Sosial Aksiologi : Jurnal Pendidikan dan Ilmu Sosial JURNAL STUDIA KOMUNIKA International Journal of Management Science and Information Technology (IJMSIT) Innovative: Journal Of Social Science Research Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Indonesian Social Science Review PERSEPTIF: Jurnal Ilmu Sosial dan Humaniora
Maria Magdalena Widiantari
Universitas Merdeka Madiun
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Pengaruh Framing Media Sosial Instagram @medhioen.ae Terhadap Persepsi Masyarakat atas Kebijakan Larangan Bermotor di Jalan Diponegoro Kota Madiun: Indonesia Disrivia, Nafiu; Widiantari, Maria Magdalena; Hasan, Fikri
Jurnal Ilmu Komunikasi Vol 7 No 2 (2025): Studia Komunika: Jurnal Ilmu Komunikasi
Publisher : Pahlawan 12 Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47995/jik.v7i2.255

Abstract

Perkembangan media sosial telah mengubah cara masyarakat menerima dan membentuk opini terhadap isu-isu publik, termasuk kebijakan pemerintah. Instagram sebagai platform berbasis visual menjadi media strategis dalam menyampaikan informasi kebijakan melalui teknik framing. Penelitian ini bertujuan untuk menganalisis pengaruh framing akun Instagram @medhioen.ae terhadap persepsi masyarakat mengenai kebijakan larangan bermotor di Jalan Diponegoro, Kota Madiun. Penelitian menggunakan pendekatan kuantitatif dengan metode survei melalui kuesioner yang disebarkan kepada 100 responden pengikut akun tersebut. Teknik analisis yang digunakan meliputi uji validitas, reliabilitas, normalitas, linearitas, korelasi, serta regresi linier sederhana menggunakan SPSS versi 27. Hasil penelitian menunjukkan bahwa framing oleh akun @medhioen.ae berpengaruh positif dan signifikan terhadap persepsi masyarakat. Nilai signifikansi regresi sebesar 0,001 (< 0,05), dengan koefisien regresi sebesar 1,835 dan nilai determinasi (R²) sebesar 0,434, menunjukkan bahwa framing menyumbang 43,4% terhadap pembentukan persepsi. Uji-t menghasilkan nilai 8,666, yang lebih besar dari t tabel 1,664, memperkuat kesimpulan bahwa framing memiliki pengaruh signifikan. Dari temuan tersebut disimpulkan bahwa semakin efektif teknik framing yang digunakan akun media sosial, semakin positif pula persepsi masyarakat terhadap kebijakan publik. Studi ini memberikan kontribusi terhadap pemahaman komunikasi kebijakan berbasis media sosial dan menjadi rujukan bagi praktisi dan akademisi dalam mengembangkan strategi penyampaian informasi kebijakan yang lebih partisipatif dan komunikatif.
Analisis Persepsi Pengguna Platform Tiktok Pada Konten Hedonisme Pengusaha Skincare Daviena Di Media Sosial Permatasari, Ineke Intan; Widiantari, Maria Magdalena; Sejati, Veny Ari
Innovative: Journal Of Social Science Research Vol. 5 No. 1 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i1.17973

Abstract

Penelitian ini bertujuan untuk memahami respons pengguna TikTok terhadap konten yang menonjolkan gaya hidup hedonisme, khususnya yang dipresentasikan oleh pengusaha skincare Daviena melalui akun TikTok @melvinahusyanti96. Metode penelitian menggunakan survei dengan skala Likert yang disebarkan melalui Google Forms untuk mengumpulkan data dari pengguna TikTok mengenai persepsi mereka terhadap konten yang berfokus pada kemewahan dan hedonisme, serta dampaknya terhadap brand image dan keputusan pembelian. Hasil penelitian menunjukkan bahwa meskipun konten tersebut memiliki daya tarik visual yang kuat dan membentuk citra merek yang eksklusif, terdapat polarisasi persepsi di kalangan audiens. Sebagian besar pengguna merasa konten ini menginspirasi, namun ada yang berpendapat bahwa penekanan berlebihan pada kemewahan mengurangi fokus pada kualitas produk. Temuan ini memberikan wawasan bagi pengusaha skincare untuk menyeimbangkan antara elemen kemewahan dan penyampaian informasi yang lebih mendalam mengenai produk, agar citra merek tetap relevan dengan audiens yang lebih luas.
Strategi Komunikasi Pemasaran Coffee Toffee Madiun dalam Meningkatkan Jumlah Konsumen Wicaksono, Mahesa Wahyu; Widiantari, Maria Magdalena; Sejati, Veny Ari
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.20495

Abstract

In today's modern era, business owners are required to be more astute in promoting and selling their products to compete with their competitors. Furthermore, they must be able to maintain the loyalty of existing customers and reach out to potential customers for business continuity. This study aims to analyze the marketing communication strategy implemented by Coffee Toffee SunCity Madiun to increase the number of customers. The research approach used a qualitative descriptive method and data collection techniques such as interviews, observation, and documentation. The results indicate that Coffee Toffee applies five main elements in its marketing communication strategy based on the Integrated Marketing Communication (IMC) theory. The implementation of this strategy has been quite effective in several months in building brand awareness, attracting new customers, and maintaining customer loyalty. Challenges faced include intense competition in the coffee shop industry. It is hoped that the results of this study can serve as a reference for business owners in developing appropriate and responsive marketing strategies
PENGARUH KONTEN INSTAGRAM TERHADAP BRAND AWARENESS AEROSTREET Asyefi, Muhammad Gestald; Widiantari, Maria Magdalena; Sejati, Veny Ari
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 01 (2026): Volume 11 No. 01 Maret 2026 Published
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i01.41815

Abstract

The rapid evolution of digital technology in the contemporary era has compelled business entities to leverage social media as a primary vehicle for marketing communications. Instagram, in particular, has emerged as a highly potent platform due to its inherently visual and interactive nature, making it exceptionally effective at capturing the attention of younger demographics. This current research was undertaken to analyze the specific influence of Instagram content, as a strategic form of promotional communication, on the brand awareness of the local footwear label, AEROSTREET. In terms of methodology, this study adopted a quantitative framework, utilizing a survey-based approach. Primary data was gathered via online questionnaires distributed to 77 active Instagram users. The subsequent data analysis involved both descriptive statistics and the Pearson correlation coefficient test to determine the relationship between variables. The empirical findings reveal that the marketing communication efforts executed through social media content have a positive and statistically significant impact on AEROSTREET’s brand awareness. This is evidenced by a correlation coefficient value of 0.699 and a significance level of 0.000. These results suggest that as the effectiveness of marketing content delivered through Instagram increases, there is a corresponding rise in consumer brand recognition. Consequently, this study serves as a valuable reference for local entrepreneurs in designing more impactful digital marketing strategies. By optimizing visual storytelling and engagement on social media, local brands can strengthen their market presence and foster deeper connections with their target audience in an increasingly competitive digital landscape.
ANALISIS BATASAN KEBEBASAN BEREKSPRESI DALAM STAND UP COMEDY (STUDI PADA KOMUNITAS STAND UP INDO MADIUN) Azhar, Azan; Widiantari, Maria Magdalena; Nurchayati, Zulin
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 01 (2026): Volume 11 No. 01 Maret 2026 Published
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i01.42019

Abstract

This inquiry examines the boundaries of expressive freedom within the realm of stand-up comedy, specifically focusing on the Stand-Up Indo Madiun community. While freedom of speech represents a foundational democratic principle, its implementation in the Indonesian landscape is frequently constrained by cultural sensitivities and regulatory frameworks. Adopting a qualitative descriptive approach, this study investigates how comedians negotiate sensitive subject matter while adhering to professional codes of conduct. Data were gathered through intensive interviews with practitioners in Madiun, direct observation of live performances, and a systematic review of comedic scripts. The findings indicate that these constraints emerge from both internal and external dimensions. Internally, the community maintains a shared commitment to avoiding derogatory physical remarks and prioritizing intellectual humor over vulgarity. Externally, practitioners must align their content with the prevailing social values of the Madiun public and navigate the legal complexities associated with the Electronic Information and Transactions (ITE) Law. To mitigate risk, comedians employ strategic self-censorship, seeking a balance between artistic authenticity and societal expectations. The study reveals that although performers aim for radical honesty, they exercise significant caution regarding SARA-related themes to prevent communal disharmony. Ultimately, this research concludes that freedom of expression in the local comedy circuit is a dynamic negotiation between creative liberty and collective responsibility, offering valuable perspectives on communication ethics within Indonesia's regional creative industries.
Gamers' Strategies to Avoid the Negative Impact of Dota 2's Trash Talking in Madiun City Muhammad Afdol; Maria Magdalena Widiantari; Veny Ari Sejati
Aksiologi : Jurnal Pendidikan dan Ilmu Sosial Vol. 6 No. 2 (2026): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/aksiologi.v6i2.466

Abstract

Trash talking is a form of aggressive communication frequently found in competitive games such as Dota 2 and has the potential to disrupt players’ emotional states and gameplay performance. This study aims to describe how Dota 2 players perceive, experience, and respond to trash talking within competitive interactions. This research uses a descriptive qualitative approach with five informants selected through purposive and snowball sampling. Data were collected through in-depth interviews and analyzed thematically based on the research focus. The findings show that players interpret trash talking in various ways, ranging from competitive humor to explicit provocation. At the organism stage, players exhibit emotional reactions such as irritation and frustration, while some become more motivated. At the response stage, players apply coping strategies such as muting communication, ignoring negative comments, responding lightly, or choosing to play with friends to maintain comfort. The study concludes that players’ responses to trash talking are influenced by individual interpretation, emotional readiness, and coping ability. These findings reinforce the relevance of the Stimulus–Organism–Response theory in understanding behavioral dynamics in competitive gaming.
Pengaruh Brand Trust pada Keputusan Konsumen Jasa Sewa Hiace melalui TikTok: Brand Trust and Consumer Decisions in TikTok-Based Hiace Rental Services Gusti Aji Putra; Maria Magdalena Widiantari; Veny Ari Sejati
JSSH (Jurnal Sains Sosial dan Humaniora) JSSH (Jurnal Sains Sosial dan Humaniora) Vol. 10 No. 1 Maret 2026
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat, Universitas Muhammadiyah Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/jssh.v10i1.30646

Abstract

Perkembangan media sosial telah mengubah pola komunikasi pemasaran pada berbagai sektor jasa, termasuk layanan transportasi. TikTok menjadi salah satu platform yang dimanfaatkan pelaku usaha untuk membangun hubungan dan kepercayaan konsumen melalui penyajian konten yang informatif dan interaktif. Penelitian ini bertujuan menganalisis pengaruh brand trust terhadap keputusan konsumen dalam menggunakan jasa sewa Hiace yang dipromosikan melalui akun TikTok. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap 100 responden yang pernah melihat atau berinteraksi dengan akun TikTok penyedia jasa sewa Hiace. Data dikumpulkan menggunakan kuesioner skala Likert dan dianalisis melalui regresi linear sederhana setelah memenuhi uji validitas, reliabilitas, dan normalitas. Hasil penelitian menunjukkan bahwa brand trust berpengaruh positif dan signifikan terhadap keputusan konsumen (t = 14,088; p < 0,001). Nilai koefisien determinasi (R²) sebesar 0,669 menunjukkan bahwa brand trust mampu menjelaskan 66,9% variasi keputusan konsumen. Temuan ini menegaskan bahwa kepercayaan yang dibangun melalui komunikasi digital yang konsisten, informatif, dan transparan berperan penting dalam mendorong keputusan penggunaan jasa transportasi.
PENGARUH BRAND PLACEMENT PADA SHELTER EMERGENCY TERHADAP MINAT BELI PRODUK AREI OUTDOOR GEAR Alvino Nanda Wardhana; Maria Magdalena Widiantari; Veny Ari Sejati
Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Vol. 11 No. 2 (2026): EDISI APRIL
Publisher : Laboratorium Ilmu Komunikasi Fisip UHO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52423/jikuho.v11i2.2049

Abstract

Strategi brand placement pada shelter emergency di jalur pendakian merupakan bentuk komunikasi pemasaran non-konvensional yang terintegrasi dengan pengalaman pendaki. Penelitian ini bertujuan menganalisis pengaruh brand placement dan brand awareness terhadap minat beli produk Arei Outdoor Gear dalam konteks media outdoor fungsional. Penelitian menggunakan pendekatan kuantitatif dengan teknik purposive sampling terhadap 100 pendaki yang pernah melihat shelter emergency Arei di jalur pendakian Jawa Tengah. Data dianalisis menggunakan regresi linier berganda melalui uji t, uji F, dan koefisien determinasi. Hasil penelitian menunjukkan bahwa secara parsial brand placement tidak berpengaruh signifikan terhadap minat beli, sedangkan brand awareness berpengaruh positif dan signifikan. Secara simultan, kedua variabel berpengaruh signifikan terhadap minat beli dengan kontribusi sebesar 49,4%. Temuan ini menunjukkan bahwa efektivitas brand placement pada shelter emergency lebih berperan dalam membentuk kesadaran merek dibandingkan mendorong minat beli secara langsung. Penelitian ini memperkenalkan konsep functional placement sebagai penempatan merek pada media yang memiliki utilitas nyata bagi konsumen dalam konteks experiential marketing.
The Effectiveness of SIMENIK (Electronic Media System) in Stunting Reduction Efforts in Pitu District, Ngawi Regency Puji Astuti; Veny Ari Sejati; Maria Magdalena Widiantari
International Journal of Management Science and Information Technology Vol. 6 No. 2 (2026): July - December 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i2.7805

Abstract

Stunting is a serious public health issue in Indonesia, including in Pitu Subdistrict, Ngawi Regency. Stunting is caused by multifactorial factors, such as chronic malnutrition, recurrent infections, poor sanitation, and low parental knowledge about child nutrition (Beal et al., n.d.). Ministry of Health of the Republic of Indonesia, 2022). One approach to address stunting is the utilization of information technology, such as SIMENIK (Electronic Media System), which is designed to disseminate health information, monitor child nutritional status, and support community nutrition interventions (World Health Organization, n.d.). This study aims to analyze the effectiveness of SIMENIK in supporting stunting reduction in Pitu Subdistrict, Ngawi Regency, focusing on information accessibility, system usage by health workers, and its impact on community knowledge regarding child nutrition and growth. This research employs a descriptive qualitative approach, with data collected through in-depth interviews with health workers, posyandu cadres, and selected parents of toddlers, as well as observations of SIMENIK usage in the field. The results are expected to provide insights into the extent to which SIMENIK can improve access to nutrition information, support health workers’ decision-making, and influence community behavior in fulfilling child nutritional needs. This study is expected to serve as a recommendation for local governments and stakeholders to strengthen the implementation of SIMENIK, enhance nutrition education quality, and accelerate stunting reduction in Pitu Subdistrict (U.N.I.C.E.F., n.d.).
Strategi Komunikasi Organisasi Persaudaraan Setia Hati Terate Komisariat Padepokan Madiun dalam Meningkatkan Citra Positif Ika Wahyu Ardianti; Maria Magdalena Widiantari; Zulin Nurchayati
PERSEPTIF: Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 3 (2026): PERSEPTIF: Jurnal Ilmu Sosial dan Humaniora
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Kalibra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70716/perseptif.v4i3.686

Abstract

Within local culture-based institutions like Persaudaraan Setia Hati Terate (PSHT), organizational communication is vital for shaping public perception. This study explores how PSHT Komisariat Padepokan Madiun utilizes the SMCRE (Source, Message, Channel, Receiver, and Effect) framework to strengthen its community reputation. Adopting a descriptive qualitative method, data were gathered through extensive interviews, field observations, and documentary reviews. Five key informants including the branch committee head, secretary, treasurer, instructor, and a local resident representative were chosen via purposive sampling. To maintain data integrity, the study cross-verified findings using source and method triangulation, followed by data reduction, layout formatting, and final synthesis. The analysis reveals that the organization’s positive standing relies on four pillars: the trustworthiness of its leadership as information sources, core messaging centered on moral growth and brotherhood, a hybrid approach of face-to-face and digital outreach, and hands-on civic engagement. Ultimately, the paper concludes that a well-rounded communication approach successfully reshapes how the public views PSHT-elevating its identity from a standard martial arts club to a prominent hub for character building and community service.
Co-Authors Abdat, Fikri Hasan Alvino Nanda Wardhana Asyefi, Muhammad Gestald Azhar, Azan Cahyono, Septiawan Dwi Dimas Prasetyo Dina Hesti Wardani Disrivia, Nafiu Endang Murti Fikri Hasan Fikri Hasan Gusti Aji Putra Hasan, Fikri Ika Wahyu Ardianti Jayadi Jayadi Muhammad Afdol Permatasari, Ineke Intan Puji Astuti Sejati, Veny Ari Veny Ari Sejati Veny Ari Sejati Wardani, Dina Hesti Wicaksono, Mahesa Wahyu Zulin Nurchayati