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All Journal Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Daya Mas : Media Komunikasi dan Informasi Hasil Pengabdian dan Pemberdayaan Masyarakat Sosial : Jurnal Ilmu-Ilmu Sosial JURNAL STUDIA KOMUNIKA Innovative: Journal Of Social Science Research Indonesian Social Science Review
Maria Magdalena Widiantari
UNIVERSITAS MEREKA MADIUN
Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Efektivitas Pelatihan Manajemen Komunikasi Privasi dalam Menangani Konflik Rumah Tangga Widiantari, Maria Magdalena; Abdat, Fikri Hasan; Sejati, Veny Ari
Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Vol 14, No 1 (2025): April
Publisher : Universitas Tribhuwana Tungga Dewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jisip.v14i1.3236

Abstract

This study examines the effectiveness of training in communication skills and privacy communication management in dealing with domestic conflicts. Data was taken from female informants, giving this study a female perspective. The research was conducted experimentally with a pre-test and post-test design, plus a control group. Some of the participants were training participants in communication skills and privacy communication management in the family, while others were the control group. Using Knapp's relational model instrument as an indicator, data was collected through questionnaires for the control group and pre-test and post-test questionnaires for the test group that participated in the training. Post-test data was collected after the first data collection to determine the effectiveness of communication skills training. The results showed that, compared to the control group, communication training significantly reduced domestic conflicts; communication training influenced aspects of cooperation, emotional reactions, personal relationships, and family communication with relatives and friends. Therefore, this study recommends providing communication training for women in dealing with domestic conflicts. The results of this study can be used to develop criteria for communication skills and privacy communication management, as well as to create a model of privacy communication management strategy as a solution to domestic conflicts.Penelitian ini menguji efektivitas pelatihan keterampilan berkomunikasi dan melakukan manajemen komunikasi privasi dalam menghadapi konflik rumah tangga. Data diambil dari narasumber perempuan sehingga penelitian ini berperspektif perempuan. Penelitian dilakukan secara eksperimental dengan desain pre-test dan post-test ditambah dengan kelompok kontrol. Sebagian partisipan merupakan peserta pelatihan keterampilan berkomunikasi dan manajemen komunikasi privasi dalam keluarga, sebagian yang lain merupakan kelompok kontrol. Dengan menggunakan instrumen model relasional Knapp sebagai indikator, data diambil melalui kuesioner untuk kelompok kontrol dan kuesioner pre-test dan post-test untuk kelompok uji yang mengikuti pelatihan. Data post-test diambil setelah pengambilan data pertama untuk mengetahui efektivitas pelatihan keterampilan komunikasi. Hasil penelitian menunjukkan bahwa dibanding kelompok kontrol, pelatihan komunikasi secara signifikan mengurangi konflik rumah tangga; pelatihan komunikasi mempengaruhi aspek-aspek kerja sama, reaksi emosional, hubungan personal, dan komunikasi keluarga dengan relasi dan teman. Oleh karena itu penelitian ini merekomendasikan diberikannya pelatihan komunikasi bagi perempuan dalam menghadapi konflik rumah tangga. Hasil penelitian ini dapat digunakan untuk menyusun kriteria-kriteria keterampilan komunikasi dan manajemen komunikasi privasi, serta membuat model strategi manajemen komunikasi privasi sebagai solusi konflik rumah tangga.
Pengaruh Framing Media Sosial Instagram @medhioen.ae Terhadap Persepsi Masyarakat atas Kebijakan Larangan Bermotor di Jalan Diponegoro Kota Madiun: Indonesia Disrivia, Nafiu; Widiantari, Maria Magdalena; Hasan, Fikri
Jurnal Ilmu Komunikasi Vol 7 No 2 (2025): Studia Komunika: Jurnal Ilmu Komunikasi
Publisher : Pahlawan 12 Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47995/jik.v7i2.255

Abstract

Perkembangan media sosial telah mengubah cara masyarakat menerima dan membentuk opini terhadap isu-isu publik, termasuk kebijakan pemerintah. Instagram sebagai platform berbasis visual menjadi media strategis dalam menyampaikan informasi kebijakan melalui teknik framing. Penelitian ini bertujuan untuk menganalisis pengaruh framing akun Instagram @medhioen.ae terhadap persepsi masyarakat mengenai kebijakan larangan bermotor di Jalan Diponegoro, Kota Madiun. Penelitian menggunakan pendekatan kuantitatif dengan metode survei melalui kuesioner yang disebarkan kepada 100 responden pengikut akun tersebut. Teknik analisis yang digunakan meliputi uji validitas, reliabilitas, normalitas, linearitas, korelasi, serta regresi linier sederhana menggunakan SPSS versi 27. Hasil penelitian menunjukkan bahwa framing oleh akun @medhioen.ae berpengaruh positif dan signifikan terhadap persepsi masyarakat. Nilai signifikansi regresi sebesar 0,001 (< 0,05), dengan koefisien regresi sebesar 1,835 dan nilai determinasi (R²) sebesar 0,434, menunjukkan bahwa framing menyumbang 43,4% terhadap pembentukan persepsi. Uji-t menghasilkan nilai 8,666, yang lebih besar dari t tabel 1,664, memperkuat kesimpulan bahwa framing memiliki pengaruh signifikan. Dari temuan tersebut disimpulkan bahwa semakin efektif teknik framing yang digunakan akun media sosial, semakin positif pula persepsi masyarakat terhadap kebijakan publik. Studi ini memberikan kontribusi terhadap pemahaman komunikasi kebijakan berbasis media sosial dan menjadi rujukan bagi praktisi dan akademisi dalam mengembangkan strategi penyampaian informasi kebijakan yang lebih partisipatif dan komunikatif.
Analisis Persepsi Pengguna Platform Tiktok Pada Konten Hedonisme Pengusaha Skincare Daviena Di Media Sosial Permatasari, Ineke Intan; Widiantari, Maria Magdalena; Sejati, Veny Ari
Innovative: Journal Of Social Science Research Vol. 5 No. 1 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i1.17973

Abstract

Penelitian ini bertujuan untuk memahami respons pengguna TikTok terhadap konten yang menonjolkan gaya hidup hedonisme, khususnya yang dipresentasikan oleh pengusaha skincare Daviena melalui akun TikTok @melvinahusyanti96. Metode penelitian menggunakan survei dengan skala Likert yang disebarkan melalui Google Forms untuk mengumpulkan data dari pengguna TikTok mengenai persepsi mereka terhadap konten yang berfokus pada kemewahan dan hedonisme, serta dampaknya terhadap brand image dan keputusan pembelian. Hasil penelitian menunjukkan bahwa meskipun konten tersebut memiliki daya tarik visual yang kuat dan membentuk citra merek yang eksklusif, terdapat polarisasi persepsi di kalangan audiens. Sebagian besar pengguna merasa konten ini menginspirasi, namun ada yang berpendapat bahwa penekanan berlebihan pada kemewahan mengurangi fokus pada kualitas produk. Temuan ini memberikan wawasan bagi pengusaha skincare untuk menyeimbangkan antara elemen kemewahan dan penyampaian informasi yang lebih mendalam mengenai produk, agar citra merek tetap relevan dengan audiens yang lebih luas.
Strategi Komunikasi Pemasaran Coffee Toffee Madiun dalam Meningkatkan Jumlah Konsumen Wicaksono, Mahesa Wahyu; Widiantari, Maria Magdalena; Sejati, Veny Ari
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.20495

Abstract

In today's modern era, business owners are required to be more astute in promoting and selling their products to compete with their competitors. Furthermore, they must be able to maintain the loyalty of existing customers and reach out to potential customers for business continuity. This study aims to analyze the marketing communication strategy implemented by Coffee Toffee SunCity Madiun to increase the number of customers. The research approach used a qualitative descriptive method and data collection techniques such as interviews, observation, and documentation. The results indicate that Coffee Toffee applies five main elements in its marketing communication strategy based on the Integrated Marketing Communication (IMC) theory. The implementation of this strategy has been quite effective in several months in building brand awareness, attracting new customers, and maintaining customer loyalty. Challenges faced include intense competition in the coffee shop industry. It is hoped that the results of this study can serve as a reference for business owners in developing appropriate and responsive marketing strategies
PENGARUH KONTEN INSTAGRAM TERHADAP BRAND AWARENESS AEROSTREET Asyefi, Muhammad Gestald; Widiantari, Maria Magdalena; Sejati, Veny Ari
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 01 (2026): Volume 11 No. 01 Maret 2026 Published
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i01.41815

Abstract

The rapid evolution of digital technology in the contemporary era has compelled business entities to leverage social media as a primary vehicle for marketing communications. Instagram, in particular, has emerged as a highly potent platform due to its inherently visual and interactive nature, making it exceptionally effective at capturing the attention of younger demographics. This current research was undertaken to analyze the specific influence of Instagram content, as a strategic form of promotional communication, on the brand awareness of the local footwear label, AEROSTREET. In terms of methodology, this study adopted a quantitative framework, utilizing a survey-based approach. Primary data was gathered via online questionnaires distributed to 77 active Instagram users. The subsequent data analysis involved both descriptive statistics and the Pearson correlation coefficient test to determine the relationship between variables. The empirical findings reveal that the marketing communication efforts executed through social media content have a positive and statistically significant impact on AEROSTREET’s brand awareness. This is evidenced by a correlation coefficient value of 0.699 and a significance level of 0.000. These results suggest that as the effectiveness of marketing content delivered through Instagram increases, there is a corresponding rise in consumer brand recognition. Consequently, this study serves as a valuable reference for local entrepreneurs in designing more impactful digital marketing strategies. By optimizing visual storytelling and engagement on social media, local brands can strengthen their market presence and foster deeper connections with their target audience in an increasingly competitive digital landscape.
ANALISIS BATASAN KEBEBASAN BEREKSPRESI DALAM STAND UP COMEDY (STUDI PADA KOMUNITAS STAND UP INDO MADIUN) Azhar, Azan; Widiantari, Maria Magdalena; Nurchayati, Zulin
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 01 (2026): Volume 11 No. 01 Maret 2026 Published
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i01.42019

Abstract

This inquiry examines the boundaries of expressive freedom within the realm of stand-up comedy, specifically focusing on the Stand-Up Indo Madiun community. While freedom of speech represents a foundational democratic principle, its implementation in the Indonesian landscape is frequently constrained by cultural sensitivities and regulatory frameworks. Adopting a qualitative descriptive approach, this study investigates how comedians negotiate sensitive subject matter while adhering to professional codes of conduct. Data were gathered through intensive interviews with practitioners in Madiun, direct observation of live performances, and a systematic review of comedic scripts. The findings indicate that these constraints emerge from both internal and external dimensions. Internally, the community maintains a shared commitment to avoiding derogatory physical remarks and prioritizing intellectual humor over vulgarity. Externally, practitioners must align their content with the prevailing social values of the Madiun public and navigate the legal complexities associated with the Electronic Information and Transactions (ITE) Law. To mitigate risk, comedians employ strategic self-censorship, seeking a balance between artistic authenticity and societal expectations. The study reveals that although performers aim for radical honesty, they exercise significant caution regarding SARA-related themes to prevent communal disharmony. Ultimately, this research concludes that freedom of expression in the local comedy circuit is a dynamic negotiation between creative liberty and collective responsibility, offering valuable perspectives on communication ethics within Indonesia's regional creative industries.
Co-Authors Abdat, Fikri Hasan Asyefi, Muhammad Gestald Azhar, Azan Cahyono, Septiawan Dwi Dimas Prasetyo Disrivia, Nafiu Fikri Hasan Fikri Hasan Hasan, Fikri Jayadi Jayadi Murti, Endang Permatasari, Ineke Intan Sejati, Veny Ari Wardani, Dina Hesti Wicaksono, Mahesa Wahyu Zulin Nurchayati