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All Journal Jurnal Kompilasi Ilmu Ekonomi (KOMPILEK) Educreative: Jurnal Pendidikan Kreativitas Anak Jurnal Ilmiah Raflesia Akuntansi juremi: jurnal riset ekonomi Journal of Innovation Research and Knowledge RISK : Jurnal Riset Bisnis dan Ekonomi
Nur Laely
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Jurnal Ilmiah Raflesia Akuntansi

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Pengaruh Content Marketing Dan Kepercayaan Merek Terhadap Minat Beli Konsumen Pada Produk Wardah Di Media Sosial Tiktok (Studi Kasus Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Kadiri) Berliana Amareza; Nur Laely; Meme Rukmini
Jurnal Ilmiah Raflesia Akuntansi Vol. 11 No. 2 (2025): Jurnal Ilmiah Raflesia Akuntansi
Publisher : Politeknik Raflesia Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53494/jira.v11i2.1037

Abstract

The rapid development of the beauty industry and the increasing use of social media have encouraged various cosmetic brands to optimize their digital marketing strategies. However, findings from several previous studies related to the influence of content marketing on purchasing interest still show mixed results. The method used is a quantitative approach through a survey of 100 active students at the Faculty of Economics and Business, Kadiri University. Data were collected using a questionnaire. The results of the analysis show that both content marketing and brand trust have a positive and significant influence on purchasing interest, both individually and together. These findings emphasize the importance of building engaging content and consistently increasing consumer trust to drive purchasing decisions in the digital era.
Co-Authors Aminullah Ismail Majid Angga Rizka Lidiawan Bayu Nurbiyanto Berliana Amareza Budi Rahayu Dea Rosita Djunaedi Djunaedi Djunaedi Edi Sinengko Elvira Janumurti Enni Sustiyatik Firman Valenta Tiantoro Heru Marwanto IGG Heru Marwanto Marwan Man Soleman Nita Ayu Chandra Nur Endah Filaili Rian Dimas Nugroho Rukmini, Meme Sasi Utami Soni Fridayanto Yudianto Perdana Putra