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All Journal Hexagone Edukasi Kultura EQIEN - JURNAL EKONOMI DAN BISNIS Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Manajemen Kreatif Jurnal Jurnal Akuntansi Keuangan Dan Perpajakan Paramathetes : Jurnal Teologi dan Pendidikan Kristiani
Rika Kartika
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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How Store Distributors Create Customer Value (Survey of Local Fashion Consumers in Bandung) Taufik Zulfikar; Ine Aprianti; Eva Rachmawati; Rika Kartika
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.2714

Abstract

Different marketing methods from store distributors (distros) to sell clothing (clothing) are exciting to use as research themes. This study aims to analyze the influence of social media and supply chain on customer value impact on brand equity. The sample in this study is consumers (end-users) from distributions in the city of Bandung. The research method is quantitative research with an analysis method using path analysis. The study results show that there is a partial or simultaneous influence of social media and supply chain on customer value which has implications for brand equity.
Co-Authors Dean Subhan Saleh Desniyanti Manik Emeninta Prihatini Sitepu Ine Aprianti Jamli Barus Johnny Parthotan Simamora Mahriyuni Maria Hendriani Ratna Soraya Robbye Manik Rusyda Nazhirah Yunus Salma Aulia Mulyawati SATRIYAS ILYAS Sulistyaningsih Sulistyaningsih Taufik Zulfikar Thomson Siallagan Tri Indah Rezeki Ujang Suherman