Garuda - Garba Rujukan Digital

Eka Novita Sari

Unknown Affiliation

Author-ID : 1715499

Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Medicine & Pharmacology Social Sciences Other

Published : 8 Documents Claim Missing Document

Claim Missing Document

Articles

Title

1

Strategi Pengembangan Kreativitas Pada Pedagang Kaki Lima Selama Masa Pandemi Eka Novita Sari; Faqih Purnomosidi
Jurnal Sosial Humaniora dan Pendidikan Vol 1 No 2 (2022): Mei : Inovasi : Jurnal Sosial Humaniora dan Pendidikan
Publisher : Pusat Riset dan Inovasi Nasional

One of the micro and small business actors in the informal sector who has felt a significant impact from the Covid-19 pandemic is street vendors (PKL). This research aims to explain the business strategies of street vendors so that they are able to maintain their survival in the businesses that will be carried out (PKL) during the Covid-19 pandemic. This research is included in qualitative research. The subjects of this research were 7 street vendors at SD Karangasem. From the research results, the marketing strategy used by street vendors in the midst of the Covid-19 pandemic is by using social media, including Facebook, Instagram, Whatsapp, Telegram, as well as joining other online businesses such as Shopee, Go-Food, and Grap- food. By using social media, buyers and traders can easily carry out transactions without having to touch each other. So it can be explained that the survival strategy can work as expected by paying attention to consumer purchasing power during the Covid-19 pandemic.

Strategi Pengembangan Kreativitas Pada Pedagang Kaki Lima Selama Masa Pandemi Eka Novita Sari; Faqih Purnomosidi
Jurnal Sosial Humaniora dan Pendidikan Vol. 1 No. 2 (2022): Mei : Inovasi : Jurnal Sosial Humaniora dan Pendidikan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/inovasi.v1i2.281

One of the micro and small business actors in the informal sector who has felt a significant impact from the Covid-19 pandemic is street vendors (PKL). This research aims to explain the business strategies of street vendors so that they are able to maintain their survival in the businesses that will be carried out (PKL) during the Covid-19 pandemic. This research is included in qualitative research. The subjects of this research were 7 street vendors at SD Karangasem. From the research results, the marketing strategy used by street vendors in the midst of the Covid-19 pandemic is by using social media, including Facebook, Instagram, Whatsapp, Telegram, as well as joining other online businesses such as Shopee, Go-Food, and Grap- food. By using social media, buyers and traders can easily carry out transactions without having to touch each other. So it can be explained that the survival strategy can work as expected by paying attention to consumer purchasing power during the Covid-19 pandemic.

Title Search

Found 2 Documents Search Journal : Inovasi : Jurnal Sosial Humaniora dan Pendidikan

Abstract

Abstract

Title

Found 2 Documents
Search
Journal : Inovasi : Jurnal Sosial Humaniora dan Pendidikan