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All Journal IQTISHODUNA Jurnal Computech & Bisnis (e-Journal) Jurnal Promosi Pendidikan Ekonomi Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam Idaarah: Jurnal Manajemen Pendidikan Jurnal Ilmiah Manajemen dan Bisnis Journal of Industrial Engineering & Management Research (JIEMAR) JOURNAL OF ECONOMICS EDUCATION AND ENTREPRENEURSHIP Ar Rehla: Journal of Islamic Tourism, Halal Food, Islamic Traveling, and Creative Economy Indonesian Community Journal Journal of Management and Digital Business Ar Rehla: Journal of Islamic Tourism, Halal Food, Islamic Traveling, and Creative Economy
Fikriah, Nur Laili
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

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THE MEDIATING ROLE OF PURCHASE INTENTION ON PURCHASE DECISIONS Amani, Nazwa Nur; Fikriah, Nur Laili
Journal of Islamic Tourism Halal Food Islamic Traveling and Creative Economy Vol 5 No 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Islam - Universitas Islam Negeri Sayyid Ali Rahmatullah Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21274/ar-rehla.v5i1.10760

Abstract

Abstract: The development of the creative economy in Malang City is supported by the emergence of local culinary businesses such as Kanenakan, which utilize digital technology in their marketing activities. The culinary sector is one of the most in-demand subsectors of the creative economy today, due to its potential to drive innovation and local economic growth. This study aims to analyze the influence of Electronic Word of Mouth (E-WOM) and customer reviews on purchase decisions, with purchase intention as a mediating variable, while also exploring how these findings contribute to the development of the creative economy, particularly in the local culinary sector. A quantitative approach was employed through a survey of 135 respondents. The results indicate that customer reviews significantly influence purchase decisions, both directly and indirectly through purchase intention. In contrast, E-WOM does not have a significant effect. These findings highlight the importance of authentic customer reviews in supporting purchase decisions and sustaining local creative businesses. The implications suggest that optimizing customer experience can be a key strategy in strengthening the creative economy ecosystem in Malang. Keywords: creative economy; electronic word offmouth (e-wom); customer review; purchase decision; purchase intention. Abstract: Perkembangan ekonomi kreatif di Kota Malang didukung oleh hadirnya bisnis kuliner lokal seperti Kanenakan, yang memanfaatkan teknologi digital dalam aktivitas pemasarannya. Kuliner merupakan salah satu subsektor ekonomi kreatif yang saat ini banyak diminati masyarakat karena potensinya dalam mendorong inovasi dan pertumbuhan ekonomi lokal. Penelitian ini bertujuan untuk menganalisis pengaruh Electronic Word of Mouth (E-WOM) dan ulasan pelanggan terhadap keputusan pembelian, dengan minat beli sebagai variabel mediasi, serta melihat bagaimana temuan tersebut dapat memberikan kontribusi terhadap pengembangan ekonomi kreatif, khususnya di sektor kuliner lokal. Penelitian menggunakan pendekatan kuantitatif dengan teknik survei terhadap 135 responden. Hasil analisis menunjukkan bahwa ulasan pelanggan berpengaruh signifikan terhadap keputusan pembelian, baik secara langsung maupun melalui minat beli sebagai mediasi. Sebaliknya, E-WOM tidak memberikan pengaruh yang signifikan. Temuan ini menekankan pentingnya ulasan pelanggan yang otentik dalam mendukung keputusan pembelian serta keberlangsungan usaha kreatif lokal. Implikasi dari penelitian ini menunjukkan bahwa optimalisasi pengalaman pelanggan dapat menjadi strategi penting dalam memperkuat ekosistem ekonomi kreatif di Malang. Keywords: ekonomi kreatif; electronic word of mouth (e-wom); ulasan pelanggan; keputusan pembelian; minat beli.
Creating the Perfect Blend: Lifestyle, Ambiance, Product Variety, and Customer Experience Influencing Revisit Intention Febrianti, Sindi; Fikriah, Nur Laili
Jurnal Computech & Bisnis (e-journal) Vol. 19 No. 1 (2025): Jurnal Computech & Bisnis (e-Journal)
Publisher : LPPM STMIK Mardira Indonesia

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Abstract

The rising global demand for coffee, including in Indonesia, has significantly contributed to the growth of the coffee shop industry, which has become an integral part of modern lifestyles. This study examines how lifestyle, café ambiance, product variety, and customer experience influence the intention to revisit Critasena Coffee Shop in Malang. The research was conducted across five districts in Malang City: Klojen, Lowokwaru, Blimbing, Kedungkandang, and Sukun. Using a quantitative approach and causal design, this study collected data from 180 respondents through online and offline questionnaires using a 5-point Likert scale. Participants were selected using purposive sampling method. Data analysis was conducted with Partial Least Squares Structural Equation Modeling (PLS-SEM) using SmartPLS software version 4.0.. The findings reveal that lifestyle, café atmosphere, and customer experience significantly and positively affect revisit intention, whereas product variety does not have a significant impact. This research provides practical contributions for coffee shop entrepreneurs in designing strategies to increase customer loyalty, as well as theoretical contributions in enriching the literature related to consumer behavior in the coffee shop industry.
The Impact of Creative Digital Marketing on the Sustainability of MSME Businesses: A Mediating Role of Marketing Performance Vania, Amelindha; Fikriah, Nur Laili
Jurnal Ilmiah Manajemen & Bisnis Vol 8 No 2 (2023)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v8i2.4546

Abstract

Creativity in digital marketing is essential in today's digital economy, where businesses need to adapt to the rapid changes brought by digital innovation. The declining trend in the contribution of MSMEs is worrying for the economy and the business world. MSMEs need to maximize digital marketing creativity for business continuity through the role of marketing performance. The aim of this research is to look at the role of creative digital marketing in improving the marketing performance and sustainability of MSMEs. This research uses explanatory quantitative methods with data analysis techniques, namely the SmartPLS 3.0 application. The object of this research is members of MSMEs assisted by Baznas Microfinance Malang with a sample of 170 MSMEs. The results of this research explain that creative digital marketing is able to improve marketing performance and business sustainability and the role of marketing performance is able to mediate between creative digital marketing and business sustainability. The contribution of this research to science is to determine the role of creativity in digital marketing management to improve marketing performance and business sustainability. It is very important to study each dimension of creative digital marketing so that it can be applied to all MSMEs, especially Baznaz-assisted MSMEs in Malang City.
Overqualification as a Blunt Weapon on Productivity Improvement: Person-Job Fit Theory Integration Maksum, Ikhsan; Fikriah, Nur Laili; Mayasari, Agatha
Li Falah: Journal of Islamic Economics and Business Vol. 6 No. 1 (2021): June 2021
Publisher : Institut Agama Islam Negeri Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31332/lifalah.v6i1.2781

Abstract

Despite the growing number of studies that underlie the influence between perceived overqualification (POQ) and counterproductive behaviour (PKP), there is still a gap in the lack of research involving the role of affective mechanisms on the effect of POQ on PKP. In this study, researchers focused on the mediating role of job boredom (KTP) in the pathway of influence of POQ on PKP. Using a sample of 106 employees and lecturers at Islamic universities in Indonesia and using the integration of the theory of person-job fit, the researchers found that KTP fully mediates the effect of POQ on PKP.
PENGARUH SOCIAL MEDIA ADVERTISING, FOMO, ENVIRONMENT CAFE, DAN DISCOUNT TERHADAP IMPULSE BUYING PADA PELANGGAN TOMORO COFFEE KOTA MALANG Anwar, Farha Kamilatun Kamilatun Nuha; Fikriah, Nur Laili
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 13, No 2 (2025): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v13i2.12979

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Social Media Advertising, Fear of Missing Out (FOMO), Environment Café, dan Discount terhadap perilaku impulse buying pada pelanggan Tomoro Coffee di Kota Malang. Fenomena meningkatnya konsumsi kopi di kalangan generasi muda, terutama di kafe dengan konsep modern dan strategi pemasaran digital yang agresif, mendorong perlunya kajian mengenai faktor-faktor yang mendorong pembelian impulsif. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei dan teknik analisis SEM-PLS. Data dikumpulkan dari 190 responden pelanggan Tomoro Coffee melalui kuesioner dan diolah menggunakan software SMART-PLS.3.0. Hasil penelitian menunjukkan bahwa variabel FOMO dan Environment Café memiliki pengaruh signifikan terhadap impulse buying, sedangkan Social Media Advertising dan Discount tidak menunjukkan pengaruh yang signifikan. Temuan ini mengindikasikan bahwa faktor emosional dan suasana lingkungan memiliki peran yang lebih besar dalam mendorong keputusan pembelian spontan dibandingkan dengan strategi promosi digital dan insentif harga. Dengan demikian, dapat disimpulkan bahwa tidak semua strategi pemasaran memiliki efektivitas yang sama dalam memicu impulse buying. Penelitian ini diharapkan dapat memberikan kontribusi bagi pelaku bisnis dalam merancang strategi pemasaran yang lebih tepat sasaran dan juga sebagai acuan bagi penelitian selanjutnya dalam mengembangkan kajian perilaku konsumen di industri kopi.
Co-Authors Afifah, Yans Nur Amani, Nazwa Nur Amelindha Vania Anwar, Farha Kamilatun Kamilatun Nuha Aziza, Aqualerra Dewi Azizuddin, Imam Febrianti, Sindi Ikhsan Maksum Kartika Anggraeni Sudiono Putri Latifah, Silvi Zulia Mahendra, Achmad Muzakki Mayasari, Agatha Mega Noerman Ningtyas Ningtyas, Mega Norman Prahasta, Luqman Rabbani Su'ud, Fikriyatul Azizah Su’ud, Fikriyatul Azizah Umam, Aliqul Khoiril