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All Journal IQTISHODUNA Jurnal Computech & Bisnis (e-Journal) Jurnal Promosi Pendidikan Ekonomi Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam Idaarah: Jurnal Manajemen Pendidikan Jurnal Ilmiah Manajemen dan Bisnis Journal of Industrial Engineering & Management Research (JIEMAR) JOURNAL OF ECONOMICS EDUCATION AND ENTREPRENEURSHIP Ar Rehla: Journal of Islamic Tourism, Halal Food, Islamic Traveling, and Creative Economy Journal of Management and Digital Business Mabsya: Jurnal Manajemen Bisnis Syariah Ar Rehla: Journal of Islamic Tourism, Halal Food, Islamic Traveling, and Creative Economy
Fikriah, Nur Laili
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Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Creating the Perfect Blend: Lifestyle, Ambiance, Product Variety, and Customer Experience Influencing Revisit Intention Febrianti, Sindi; Fikriah, Nur Laili
Jurnal Computech & Bisnis (e-journal) Vol. 19 No. 1 (2025): Jurnal Computech & Bisnis (e-Journal)
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rising global demand for coffee, including in Indonesia, has significantly contributed to the growth of the coffee shop industry, which has become an integral part of modern lifestyles. This study examines how lifestyle, café ambiance, product variety, and customer experience influence the intention to revisit Critasena Coffee Shop in Malang. The research was conducted across five districts in Malang City: Klojen, Lowokwaru, Blimbing, Kedungkandang, and Sukun. Using a quantitative approach and causal design, this study collected data from 180 respondents through online and offline questionnaires using a 5-point Likert scale. Participants were selected using purposive sampling method. Data analysis was conducted with Partial Least Squares Structural Equation Modeling (PLS-SEM) using SmartPLS software version 4.0.. The findings reveal that lifestyle, café atmosphere, and customer experience significantly and positively affect revisit intention, whereas product variety does not have a significant impact. This research provides practical contributions for coffee shop entrepreneurs in designing strategies to increase customer loyalty, as well as theoretical contributions in enriching the literature related to consumer behavior in the coffee shop industry.
The Impact of Creative Digital Marketing on the Sustainability of MSME Businesses: A Mediating Role of Marketing Performance Vania, Amelindha; Fikriah, Nur Laili
Jurnal Ilmiah Manajemen & Bisnis Vol 8 No 2 (2023)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v8i2.4546

Abstract

Creativity in digital marketing is essential in today's digital economy, where businesses need to adapt to the rapid changes brought by digital innovation. The declining trend in the contribution of MSMEs is worrying for the economy and the business world. MSMEs need to maximize digital marketing creativity for business continuity through the role of marketing performance. The aim of this research is to look at the role of creative digital marketing in improving the marketing performance and sustainability of MSMEs. This research uses explanatory quantitative methods with data analysis techniques, namely the SmartPLS 3.0 application. The object of this research is members of MSMEs assisted by Baznas Microfinance Malang with a sample of 170 MSMEs. The results of this research explain that creative digital marketing is able to improve marketing performance and business sustainability and the role of marketing performance is able to mediate between creative digital marketing and business sustainability. The contribution of this research to science is to determine the role of creativity in digital marketing management to improve marketing performance and business sustainability. It is very important to study each dimension of creative digital marketing so that it can be applied to all MSMEs, especially Baznaz-assisted MSMEs in Malang City.
Overqualification as a Blunt Weapon on Productivity Improvement: Person-Job Fit Theory Integration Maksum, Ikhsan; Fikriah, Nur Laili; Mayasari, Agatha
Li Falah: Journal of Islamic Economics and Business Vol. 6 No. 1 (2021): June 2021
Publisher : Institut Agama Islam Negeri Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31332/lifalah.v6i1.2781

Abstract

Despite the growing number of studies that underlie the influence between perceived overqualification (POQ) and counterproductive behaviour (PKP), there is still a gap in the lack of research involving the role of affective mechanisms on the effect of POQ on PKP. In this study, researchers focused on the mediating role of job boredom (KTP) in the pathway of influence of POQ on PKP. Using a sample of 106 employees and lecturers at Islamic universities in Indonesia and using the integration of the theory of person-job fit, the researchers found that KTP fully mediates the effect of POQ on PKP.
PENGARUH SOCIAL MEDIA ADVERTISING, FOMO, ENVIRONMENT CAFE, DAN DISCOUNT TERHADAP IMPULSE BUYING PADA PELANGGAN TOMORO COFFEE KOTA MALANG Anwar, Farha Kamilatun Kamilatun Nuha; Fikriah, Nur Laili
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 13, No 2 (2025): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v13i2.12979

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Social Media Advertising, Fear of Missing Out (FOMO), Environment Café, dan Discount terhadap perilaku impulse buying pada pelanggan Tomoro Coffee di Kota Malang. Fenomena meningkatnya konsumsi kopi di kalangan generasi muda, terutama di kafe dengan konsep modern dan strategi pemasaran digital yang agresif, mendorong perlunya kajian mengenai faktor-faktor yang mendorong pembelian impulsif. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei dan teknik analisis SEM-PLS. Data dikumpulkan dari 190 responden pelanggan Tomoro Coffee melalui kuesioner dan diolah menggunakan software SMART-PLS.3.0. Hasil penelitian menunjukkan bahwa variabel FOMO dan Environment Café memiliki pengaruh signifikan terhadap impulse buying, sedangkan Social Media Advertising dan Discount tidak menunjukkan pengaruh yang signifikan. Temuan ini mengindikasikan bahwa faktor emosional dan suasana lingkungan memiliki peran yang lebih besar dalam mendorong keputusan pembelian spontan dibandingkan dengan strategi promosi digital dan insentif harga. Dengan demikian, dapat disimpulkan bahwa tidak semua strategi pemasaran memiliki efektivitas yang sama dalam memicu impulse buying. Penelitian ini diharapkan dapat memberikan kontribusi bagi pelaku bisnis dalam merancang strategi pemasaran yang lebih tepat sasaran dan juga sebagai acuan bagi penelitian selanjutnya dalam mengembangkan kajian perilaku konsumen di industri kopi.
The Role of Brand Love in Mediating the Influence of Brand Image on Brand Advocacy Fahmi Afif Fakhrudin Rahmad; Fikriah, Nur Laili
Mabsya: Jurnal Manajemen Bisnis Syariah Vol. 8 No. 1 (2026): Mabsya: Jurnal Manajemen Bisnis Syariah (on Progress)
Publisher : Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Prof. K.H. Saifuddin Zuhri Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/mabsya.v8i1.16057

Abstract

Increasingly fierce retail competition demands businesses to build long-term relationships with consumers. Brand advocacy is a strategic behavior because it generates credible promotions based on consumer experiences. However, previous research findings on the influence of brand image on brand advocacy have shown inconsistent results. Therefore, this study aims to analyze the influence of brand image on brand advocacy, with brand affection as a mediating variable, in a agricultural retail store context. This study uses a quantitative approach with a survey method involving 130 UD Rahmad consumers selected through purposive sampling. Data were collected using a structured questionnaire and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) to test the measurement and structural models. The results indicate that brand image has a positive and significant influence on brand advocacy and brand affection. Brand affection also has a positive and significant influence on brand advocacy and is proven to partially mediate the relationship between brand image and brand advocacy. These findings confirm that brand affection acts as an affective mechanism that strengthens the influence of brand image on advocacy behavior. This study concludes that strengthening brand image and managing consumer emotional attachment are important strategies for agricultural retail store ers in driving sustainable brand advocacy.
Social validation sebagai mediator pengaruh price pada impulsive purchase Maulana, Adit Anugrah; Fikriah, Nur Laili
Journal of Management and Digital Business Vol. 6 No. 1 (2026): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v6i1.2788

Abstract

This study aims to analyze the effect of price on impulsive purchasing with social validation as a mediating variable among consumers of Adidas running shoes in Malang City. The increasing trend of running and the dominance of the Adidas brand in the sports shoe market make consumer impulsive purchasing behavior an important phenomenon to study. This study uses a quantitative approach with a survey method by distributing questionnaires to 120 respondents selected using purposive sampling. Data analysis was performed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method with the help of SmartPLS 3 software. The results show that price has a significant effect on impulsive purchase and social validation. In addition, social validation was also found to have a significant effect on impulsive purchases. Other findings indicate that social validation significantly mediates the effect of price on impulsive purchase. The results of this study indicate that price is not only perceived as economic value, but also as a social signal that can encourage impulsive purchasing behavior among consumers in the context of sports products.
Co-Authors Afifah, Yans Nur Amani, Nazwa Nur Amelindha Vania Anwar, Farha Kamilatun Kamilatun Nuha Aziza, Aqualerra Dewi Azizuddin, Imam Fahmi Afif Fakhrudin Rahmad Febrianti, Sindi Ikhsan Maksum Kartika Anggraeni Sudiono Putri Latifah, Silvi Zulia Mahendra, Achmad Muzakki Maulana, Adit Anugrah Mayasari, Agatha Ningtyas, Mega Norman Prahasta, Luqman Rabbani Su'ud, Fikriyatul Azizah Umam, Aliqul Khoiril