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All Journal TECHNOBIZ : International Journal of Business JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Jurnal Ekonomi Manajemen Sistem Informasi
Puji, Kemala
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Influence of Work Motivation and Non-Physical Work Environment on Employee Performance in the Body and Paint Section of PT Auto 2000 Astra International Tbk Bandar Lampung Novaldi, Rizki; Puji, Kemala
Jurnal Ilmiah Sumber Daya Manusia Vol 8 No 1 (2024): JENIUS (Jurnal Ilmiah Sumber Daya Manusia)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JJSDM.v8i1.44072

Abstract

This study aims to test and analyze the influence of Work Motivation and Non-Physical Work Environment on Employee Performance in the Body and Paint section of PT. Auto 2000 Astra International Tbk Bandar Lampung. The population in this study is 32 employees with saturated sampling, namely all members of the population. The research is a quantitative research with a descriptive analysis method. The data analysis used includes: validity test, reliability test, descriptive statistical analysis test, and multiple linear regression test. As well as hypothesis testing in the form of T Test (Partial Test), F Test (Simultaneous Test) and R2 (Determination Coefficient Test). The results of this study show that the Work Motivation variable partially has a positive and significant effect on Employee Performance. Non-Physical Work Environment variables partially have a positive and significant effect on Employee Performance. Simultaneously, the variables of work motivation and non-physical work environment together have a positive and significant effect on Employee Performance in the Body and Paint section of PT. Auto 2000 Astra International Tbk Bandar Lampung with a contribution of 62.7% of the influence that can be explained by the independent variable (work motivation and non-physical work environment) on the bound variable (employee performance), while the remaining 37.3% is explained by other variables that were not tested in this study.
PENGARUH GAYA KEPEMIMPINAN DAN DISIPLIN KERJA TERHADAP KINERJA GABUNGAN KELOMPOK TANI "TANI JAYA" KAMPUNG SIDODADI KECAMATAN BANGUNREJO Puji, Kemala; Prasetyo, Oka; Chandra, Ade
TECHNOBIZ : International Journal of Business VOL 7, NO 2 (2024) : OKTOBER
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/tb.v7i2.4396

Abstract

Leadership style and work discipline play an important role in improving performance at GAPOKTAN “Tani Jaya”. This study aims to examine the effect of leadership style and work discipline on performance at GAPOKTAN “Tani Jaya” Sidodadi Village, Bangunrejo District, Central Lampung Regency. The population in this study were all farmers who were members of GAPOKTAN “Tani Jaya” in Sidodadi Village. Data analysis using multiple linear regression, descriptive analysis test, hypothesis testing and coefficient of determination. The results of this study indicate that simultaneously the variables of leadership style and work discipline have a significant effect on performance at GAPOKTAN “Tani Jaya”. While partially leadership style and work discipline also have a significant effect on performance at GAPOKTAN “Tani Jaya” Sidodadi Village, Bangurejo District, Central Lampung Regency. The coefficient of determination is 0.561 which explains that the effect of leadership style and work discipline on the performance variable of GAPOKTAN “Tani Jaya” is 56.1%. It is expected from the results of this study that the Chairman of GAPOKTAN “Tani Jaya” continues to develop his leadership style and farmers who are members of GAPOKTAN “Tani Jaya” continue to improve their work discipline to get maximum performance.
Analisis Pengaruh Kualitas Pelayanan, Promosi Digital dan Persepsi Harga terhadap Keputusan Pembelian Konsumen Di TopShop Bandar Lampung Halifia Safitri; Puji, Kemala; Ade Candra
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 1 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (September-Oktober 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i1.6342

Abstract

Penelitian ini menganalisis pengaruh kualitas pelayanan, promosi digital, dan persepsi harga terhadap keputusan pembelian konsumen di Top Shop Bandar Lampung. Perubahan perilaku konsumen ke platform digital di Indonesia telah menciptakan tantangan bagi sektor ritel, yang terlihat dari keluhan pelanggan di Google Maps yang menyoroti masalah kualitas pelayanan (43%), promosi digital yang tidak konsisten (32%), dan persepsi harga (25%). Menggunakan metode kuantitatif dengan 200 responden dari pelanggan Top Shop Bandar Lampung, penelitian ini menemukan bahwa seluruh hipotesis diterima. Analisis regresi linear berganda menunjukkan bahwa kualitas pelayanan, promosi digital, dan persepsi harga secara parsial dan simultan berpengaruh positif dan signifikan terhadap keputusan pembelian. Promosi digital menjadi faktor paling dominan, dengan koefisien regresi 0,503. Sementara itu, kualitas pelayanan memiliki koefisien 0,279 , dan persepsi harga sebesar 0,289. Secara bersamaan, ketiga variabel tersebut menjelaskan 73,2% variasi dalam keputusan pembelian, sebagaimana ditunjukkan oleh nilai R2 sebesar 0,732. Sisanya (26,8%) dipengaruhi oleh faktor lain di luar model penelitian ini. Temuan ini menekankan pentingnya sinergi antara kualitas layanan, promosi digital yang efektif, dan harga yang kompetitif untuk meningkatkan keputusan pembelian dan loyalitas pelanggan.
Co-Authors Ade Candra Ade Chandra Halifia Safitri Novaldi, Rizki Prasetyo, Oka