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All Journal Jurnal Ilmiah Manajemen "E M O R" BJRA (Bongaya Journal of Research in Accounting) Jurnal Ecoment Global: Kajian Bisnis dan Manajemen Community Development Journal: Jurnal Pengabdian Masyarakat LOSARI: Jurnal Pengabdian Kepada Masyarakat Golden Ratio of Marketing and Applied Psychology of Business Golden Ratio of Human Resource Management Bussman Journal : Indonesian Journal of Business and Management Insan Cita Bongaya Research Journal
Halim, Ardiansyah
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Transportation Other

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Journal : Insan Cita Bongaya Research Journal

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Analisis Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Smartphone Studi Pada Mahasiswa Stiem Bongaya Makassar Sigit; Halim, Ardiansyah
Insan Cita Bongaya Research Journal Vol. 1 No. 1 (2021): Oktober
Publisher : Insan Cita Bongaya Research Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70178/icbrj.v1i1.13

Abstract

Data collection using primary data obtained from students who study at Stiem Bongaya Makassar who are then made respondents using purposive sampling technique is a sampling technique limited to certain types of people who can provide the desired information. The results of primary data collected through the distribution of the questionnaire have been tested using classical assumptions in the form of normality assumptions, multicollinearity assumptions, heteroscedasticity assumptions, autocorrelation and linearity. Methods of data analysis using descriptive statistical analysis techniques and inferential statistical analysis. The results show that first, price has a negative effect on smartphone purchasing decisions. Both product quality have a positive and significant effect on purchasing decisions. Third, price and product quality simultaneously have a positive and significant effect on the purchase decision of a study smartphone for the Makassar Bongaya Students.
Analisis Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Smartphone Studi Pada Mahasiswa Stiem Bongaya Makassar Sigit; Halim, Ardiansyah
Insan Cita Bongaya Research Journal Vol. 1 No. 1 (2021): Oktober
Publisher : Insan Cita Bongaya Research Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70178/icbrj.v1i1.13

Abstract

Data collection using primary data obtained from students who study at Stiem Bongaya Makassar who are then made respondents using purposive sampling technique is a sampling technique limited to certain types of people who can provide the desired information. The results of primary data collected through the distribution of the questionnaire have been tested using classical assumptions in the form of normality assumptions, multicollinearity assumptions, heteroscedasticity assumptions, autocorrelation and linearity. Methods of data analysis using descriptive statistical analysis techniques and inferential statistical analysis. The results show that first, price has a negative effect on smartphone purchasing decisions. Both product quality have a positive and significant effect on purchasing decisions. Third, price and product quality simultaneously have a positive and significant effect on the purchase decision of a study smartphone for the Makassar Bongaya Students.
Co-Authors ., Mursidah ., Susianah Abdullah, Salma Adnan, Muh. Ahmad, Ruslan Akob, Reski Arianty Ampauleng, Ampauleng Anto, Ahmad Dewi, Saci Edy Jumady Faisal Arif, Muhammad G. Gunawan, G. Gunawan . Gunawan Gunawan H Hasmawati Halim, Firmansyah Hatta, Sukarno Hernik, Hernik Hikmawati Hikmawati Idris, M. Ma'ruf Irvine, Teddy Lomban, Marcelina Manek, Landriana Un Mansyur, Abd. Muhammadin, Akhmad Muis, Nurhasni Ramli, Virginia Shera Oktavia Rifdian, Filandia Rizal Bakri Sigit Sjahruddin, Herman Suan, Gustaf Arminto Suherni Suherni, Suherni Susianah, S. Susianah, Susianah Syamsul Alam, Syamsul Tirtawana, Mery Yana Fajriah Yanti, Risma Yudistira Yudistira