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All Journal Jurnal Siasat Bisnis JURNAL SAINS PEMASARAN INDONESIA Quantitative Economics and Management Studies
Manggabarani, Alfatih Sikki
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Mathematics Social Sciences

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Journal : Quantitative Economics and Management Studies

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Smartphone Repurchase Decisions Mediated by Customer Satisfaction Prihantini, Prihantini; Manggabarani, Alfatih Sikki; Wikantari, Maria Assumpta
Quantitative Economics and Management Studies Vol. 5 No. 6 (2024)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems2935

Abstract

This research analyzes smartphone repurchase decisions occurred in the Jabodetabek area. The aim of this research is to determine, analyze, and prove whether lifestyle, brand preference, and brand awareness affects smartphone repurchases, as well as to examine the effect of lifestyle, brand preference, and brand awareness on smartphone repurchases mediated by customer satisfaction. This research used quantitative method by distributing questionnaires to 215 smartphone user customers in the Jabodetabek area using the Structural Equation Modeling (SEM) method with the Partial Least Square (PLS) alternative with the Smart-PLS 4.0 program. The results of data analysis indicate that: Lifestyle and brand awareness have a significant influence on the decision to repurchase a smartphone, and brand preference does not have a significant influence on the decision to repurchase a smartphone. The research also found that lifestyle, brand preference, and brand awareness have a significant influence on smartphone repurchase decisions mediated by customer satisfaction.
Co-Authors Astuti, Miguna Damayanti, Andi Ema Djoko Santosa Maria Assumpta Wikantari Prasetyo Hadi Prihantini Prihantini Pusporini, Pusporini