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Hermawan, Daniel
Universitas Katolik Parahyangan
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Journal : International Journal of Business Studies

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Buyer’ Black Box Model Change in COVID-19 Pandemic Daniel Hermawan
International Journal of Business Studies Vol 5 No 2 (2021): International Journal of Business Studies (IJBS)
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v5i2.173

Abstract

The COVID-19 pandemic has changed the structure of human life globally, starting from the social, economic, political, health aspects, and so on. This study attempts to map the impact of changes in Generation Z consumer behavior in the period before and after the COVID-19 pandemic took place with the black box model in 3 stages, namely stimuli, transformers, and responses. The study was conducted on 186 undergraduate students with an age range of 17-24 years in measuring changes in 3 aspects, namely consumption patterns, entertainment, and basic necessities. The research model uses mixed methods with concurrent models, through the type of concurrent triangulation strategy. The results showed that there was a significant change in consumption and entertainment patterns in terms of the selection of purchasing methods and processes. Surprisingly, the pattern of shopping for basic necessities tends to not experience significant changes and contrasts with the media coverage of panic buying.
Co-Authors Allikanaya, Primaura Meiracaesara Andika, Vania Claresta Angelica, Maria Beta Wijanarko Pranoto, Laurentius Darmanto, Rayner Evan Dumanauw, Josh Samuel Ellen Cenora Erlina Erlina Fahrurrozi, Naufal Andyka Felicia Devina Arum Andita Florentyna, Dyta Nadya Franklin Asido Rossevelt Fransiska Anita Subari Fransiska Anita Subari Halim, Kevin Gunawan Helmi, Hamdi Here, Imanuel Alexander Jenifer, Jenifer Karamang, Ezra Karen Millennia Puspa Nugroho Karerin Narisa Putri Keisha Safina Syauta Li, Zhiwen Markus, Monica Mesakh Abednego Setiawan Michael Swintio Halim Michelle Santi Kurniawan Muzadi, Alifya Ainun Nurfatha, Dianajmi Nurhalimah, Naura Rosya Pratama, Rahmadiansyah Rangga, Paulus Pradipta Roni Tua Salman Praja, Rinaldhi Sariputta, Stephen Shafwan, Fauzan Indra Sihombing, Heriyandi Pandapotan Sihotang, Desjantri Silfitri Suryajaya Eltanto, Kevin Syayu Zhukhruffa Theresia Gunawan Tobing, Albert Mangapul Parulian Lumban Tonda, Yoseph Maxidiaz Corala Trivena Muabuai, Ribka Yoke Pribadi Kornarius