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All Journal Jurnal Administrasi Bisnis JBTI : Jurnal Bisnis : Teori dan Implementasi PROCEEDING IC-ITECHS 2014 Jurnal Ilmu Sosial dan Ilmu Politik IJEBD (International Journal Of Entrepreneurship And Business Development) TIJAB (The International Journal of Applied Business) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Kiryoku: Jurnal Studi Kejepangan IKRA-ITH EKONOMIKA JOURNAL OF APPLIED BUSINESS ADMINISTRATION Aptisi Transactions on Management Jurnal Bisnis Terapan Dinasti International Journal of Management Science International Journal of Business Studies Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Journal of Global Business and Management Review MANDAR: Management Development and Applied Research Journal EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Coopetition : Jurnal Ilmiah Manajemen Warta Pengabdian Andalas: Jurnal Ilmiah Pengembangan Dan Penerapan Ipteks International Journal on Social Science, Economics and Art IJORER : International Journal of Recent Educational Research Jurnal Abdimas Bina Bangsa Bima Journal : Business, Management and Accounting Journal Jurnal Abdimas Kartika Wijayakusuma International Journal of Travel, Hospitality and Events IJCOSIN : Indonesian Journal of Community Service and Innovation TRANSAKSI International Journal of Entrepreneurship, Business, and Creative Economy International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH) International Journal of Entrepreneurship and Sustainability Studies Engagement: Jurnal Pengabdian Kepada Masyarakat Journal Of Management Analytical and Solution (JoMAS) Asian Journal of Management, Entrepreneurship and Social Science Komunitas: International Journal of Indonesian Society and Culture
Hermawan, Daniel
Universitas Katolik Parahyangan
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Journal : Coopetition : Jurnal Ilmiah Manajemen

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Loyalitas Pelanggan RC Motogarage Bandung: Peran Pengalaman Pelanggan Dalam Masa Pandemi Covid-19 Mesakh Abednego Setiawan; Daniel Hermawan
Coopetition : Jurnal Ilmiah Manajemen Vol. 13 No. 1 (2022): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v13i1.1134

Abstract

Customer experience is one indicator of the success of the services provided by the company. The concept of customer experience not only provides a unique experience, but is also positive, memorable, and creates long-term relationships. The study was conducted at RC Motogarage, a premium helmet shop in Bandung to analyze the role of customer experience in creating customer loyalty during the Covid-19 pandemic. This study aims to analyze the effect of customer experience on customer loyalty at RC Motogarage Bandung. This research uses quantitative methods with analytical descriptive types. Data collection techniques using a questionnaire. Sampling was done through purposive sampling as many as 112 respondents with the criteria of having visited and bought products at RC Motogarage Bandung. The results showed that the dimensions of Sense, Feel, Think, and Relate had a significant effect on customer loyalty at RC Motogarage Bandung, while the Act dimension did not significantly affect customer loyalty at RC Motogarage Bandung. Simultaneously, RC Motogarage Bandung succeeded in creating a customer experience during the Covid-19 pandemic.
Co-Authors Allikanaya, Primaura Meiracaesara Andika, Vania Claresta Angelica, Maria Beta Wijanarko Pranoto, Laurentius Darmanto, Rayner Evan Dumanauw, Josh Samuel Ellen Cenora Erlina Erlina Fahrurrozi, Naufal Andyka Felicia Devina Arum Andita Florentyna, Dyta Nadya Franklin Asido Rossevelt Fransiska Anita Subari Fransiska Anita Subari Fransiska Anita Subari Halim, Kevin Gunawan Helmi, Hamdi Here, Imanuel Alexander Jenifer, Jenifer Karamang, Ezra Karen Millennia Puspa Nugroho Karerin Narisa Putri Keisha Safina Syauta Li, Zhiwen Markus, Monica Mesakh Abednego Setiawan Michael Swintio Halim Michelle Santi Kurniawan Muzadi, Alifya Ainun Nurfatha, Dianajmi Nurhalimah, Naura Rosya Pratama, Rahmadiansyah Rangga, Paulus Pradipta Roni Tua Salman Praja, Rinaldhi Sariputta, Stephen Shafwan, Fauzan Indra Sihombing, Heriyandi Pandapotan Sihotang, Desjantri Silfitri Suryajaya Eltanto, Kevin Syayu Zhukhruffa Theresia Gunawan Tobing, Albert Mangapul Parulian Lumban Tonda, Yoseph Maxidiaz Corala Trivena Muabuai, Ribka Yoke Pribadi Kornarius