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Hermawan, Daniel
Universitas Katolik Parahyangan
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Journal : Jurnal Abdimas Bina Bangsa

 1 
PENDAMPINGAN BRANDING DAN KONTEN PEMASARAN DIGITAL KAMPUNG WISATA BINONG BERBASIS PARTICIPATORY ACTION RESEARCH Daniel Hermawan
Jurnal Abdimas Bina Bangsa Vol. 4 No. 1 (2023): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v4i1.447

Abstract

Binong Tourism Urban Village’s assistance is a community service program with the MBKM Village Project scheme managed by the Business Administration Study Program, Faculty of Social and Political Sciences, Parahyangan Catholic University. In line with the Certificate of Confirmation of the Tourism Awareness Group (Pokdarwis) No. 46/SK/BNG/VI/2022 from the Binong Urban Village, as well as the priority issues disclosed by Eka Rahmat Jaya as the Chairperson of the Binong Urban Village Pokdarwis, branding and digital marketing content are the 2 main issues that are followed up in the 2022/2023 Odd Semester MBKM Village Project. As an integrated part of the tourism awareness movement, mentoring is expected to foster the love and pride of the Binong Urban Village community, as well as increase community brand awareness of Binong Tourism Urban Village, both internally and externally. Assistance was carried out with MBKM students using the participatory action research method for Pokdarwis members of the Binong Urban Village, starting from knowing, understanding, planning, action, and reflecting. Through this assistance, Pokdarwis members of the Binong Urban Village will gain increased knowledge and skills related to branding and digital marketing content
Co-Authors Allikanaya, Primaura Meiracaesara Andika, Vania Claresta Angelica, Maria Beta Wijanarko Pranoto, Laurentius Darmanto, Rayner Evan Dumanauw, Josh Samuel Ellen Cenora Erlina Erlina Fahrurrozi, Naufal Andyka Felicia Devina Arum Andita Florentyna, Dyta Nadya Franklin Asido Rossevelt Fransiska Anita Subari Fransiska Anita Subari Halim, Kevin Gunawan Helmi, Hamdi Here, Imanuel Alexander Jenifer, Jenifer Karamang, Ezra Karen Millennia Puspa Nugroho Karerin Narisa Putri Keisha Safina Syauta Li, Zhiwen Markus, Monica Mesakh Abednego Setiawan Michael Swintio Halim Michelle Santi Kurniawan Muzadi, Alifya Ainun Nurfatha, Dianajmi Nurhalimah, Naura Rosya Pratama, Rahmadiansyah Rangga, Paulus Pradipta Roni Tua Salman Praja, Rinaldhi Sariputta, Stephen Shafwan, Fauzan Indra Sihombing, Heriyandi Pandapotan Sihotang, Desjantri Silfitri Suryajaya Eltanto, Kevin Syayu Zhukhruffa Theresia Gunawan Tobing, Albert Mangapul Parulian Lumban Tonda, Yoseph Maxidiaz Corala Trivena Muabuai, Ribka Yoke Pribadi Kornarius