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Hermawan, Daniel
Universitas Katolik Parahyangan
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Journal : Bima Journal : Business, Management and Accounting Journal

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Exploring Destination Branding: Tourist Interests in Cibaduyut’s Creative Urban Village Tonda, Yoseph Maxidiaz Corala; Rangga, Paulus Pradipta; Florentyna, Dyta Nadya; Darmanto, Rayner Evan; Hermawan, Daniel
BIMA Journal (Business, Management, & Accounting Journal) Vol. 5 No. 2 (2024)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.5.2.151-166

Abstract

Purpose: As a creative city, Bandung has several creative tourism urban villages. One of them, Cibaduyut Creative Tourism Urban Village has its destination brand as trademark, especially Shoe Monument (Tugu Sepatu). The disappearance of Shoe Monument became the central phenomenon studied tourist interest to visit Cibaduyut Creative Tourism Urban Village. Methodology: This research uses a quantitative descriptive approach using Statistical Product and Service Solutions (SPSS) tools with 107 respondents. Influence of the dimensions of destination brand on tourist interest studied here. Results and Findings: Brand identity, brand essence, brand character, brand personality, brand culture, and brand image have a strong significance in tourist interest. Findings: Destination brands have a role to support the tourist interest in tourism destinations. Brand essence dimension have the biggest contribution in tourist interest. Novelty and Originality: The importance of Shoe Monument, also destination branding evolution to address tourist interest. Originality:  Emphasized destination brand should be viewed as a symbol or process that is always evolving. Conclusion: Brand identity, brand essence, brand character, brand personality, brand culture, and brand image have a strong significance on tourist interest. Local authorities in Cibaduyut cooperation with Bandung’s city government should enhance destination brand aspect to attract tourist interest. Type of Paper: Empirical Research Paper.
Co-Authors Allikanaya, Primaura Meiracaesara Andika, Vania Claresta Angelica, Maria Beta Wijanarko Pranoto, Laurentius Darmanto, Rayner Evan Dumanauw, Josh Samuel Ellen Cenora Erlina Erlina Fahrurrozi, Naufal Andyka Felicia Devina Arum Andita Florentyna, Dyta Nadya Franklin Asido Rossevelt Fransiska Anita Subari Fransiska Anita Subari Halim, Kevin Gunawan Helmi, Hamdi Here, Imanuel Alexander Jenifer, Jenifer Karamang, Ezra Karen Millennia Puspa Nugroho Karerin Narisa Putri Keisha Safina Syauta Li, Zhiwen Markus, Monica Mesakh Abednego Setiawan Michael Swintio Halim Michelle Santi Kurniawan Muzadi, Alifya Ainun Nurfatha, Dianajmi Nurhalimah, Naura Rosya Pratama, Rahmadiansyah Rangga, Paulus Pradipta Roni Tua Salman Praja, Rinaldhi Sariputta, Stephen Shafwan, Fauzan Indra Sihombing, Heriyandi Pandapotan Sihotang, Desjantri Silfitri Suryajaya Eltanto, Kevin Syayu Zhukhruffa Theresia Gunawan Tobing, Albert Mangapul Parulian Lumban Tonda, Yoseph Maxidiaz Corala Trivena Muabuai, Ribka Yoke Pribadi Kornarius