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All Journal AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat LUGAS Jurnal Komunikasi Journal of Servite COMMENTATE: Journal of Communication Management
Yunia, Anita
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Humanities Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Komunikasi Mitigasi Bencana di Kota Industri Cilegon Yunia, Anita; Yulianti, Wulan; Harwinda, Alfilonia; Pinariya, Janette Maria
COMMENTATE: Journal of Communication Management Vol. 4 No. 2 (2023): COMMENTATE: Journal of Communication Management
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/103004220231

Abstract

Indonesia's geographical and geological factors, which are located on the Pacific Ring of Fire, are one of the factors causing earthquakes, volcanic eruptions, tsunamis, floods, landslides, and extreme weather. One area that is of concern to the government in its disaster management efforts is Cilegon City, Banten Province because it has a fairly high level of disaster vulnerability. This city has the potential for a large earthquake accompanied by a tsunami with waves as high as 8.28 meters which holds the potential for danger in the form of technological failures that cause damage to infrastructure, disease, the environment, and even death to humans. This research aims to analyze program steps and mitigation communication strategies in the city of Cilegon. This research was conducted in January – September 2022 in Cilegon City, Banten Province. The method used in this research is descriptive qualitative. The results show that efforts focused on dealing with disasters in Cilegon City were carried out through outreach and education. As a follow-up to this activity, the community will be empowered with training and assistance which will later be further developed with capacity-building activities to improve community skills in disaster response.
Edukasi Manajemen Event untuk Lembaga Pendidikan Anak Berkebutuhan Khusus Setyaningtyas, Emilya; Yulianti, Wulan; Yunia, Anita; Sihombing, Aprida
Journal of Servite Vol. 5 No. 2 (2023): Journal of SERVITE
Publisher : Lembaga Penerbitan LSPR, Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/1020054220233

Abstract

Rumah Autis merupakan lembaga sosial yang menangani anak autisme dan anak berkebutuhan khusus dari keluarga prasejahtera yang kini sudah terbentuk sebanyak 7 cabang. Rumah Autis telah menyelenggarakan berbagai event setiap tahunnya dan salah satunya yaitu IBK’S Day (Insan Berkebutuhan Khusus), sebagai ajang untuk meningkatkan kesadaran masyarakat akan autisme, dan meningkatkan penerimaan anak berkebutuhan khusus di masyarakat. Namun setelah dilakukan observasi dalam penyelenggaran manajemen event dan wawancara terhadap pengurus Rumah Autis. Menunjukan jika mereka masih menghadapi permasalahan terkait  manajemen risiko, pemahaman terkait perencanaan, pelaksanaan dan evaluasi dalam melaksanakan suatu event. Maka dari itu dibutuhkan edukasi manajemen event untuk lembaga pendidikan berkebutuhan khusus Rumah Autis. Metode yang digunakan dalam kegiatan pengabdian masyarakat ini adalah menggunakan metode ceramah dan praktek. Adapun peserta yang mendapatkan edukasi yaitu pengurus dan tenaga pendidik atau guru dari Rumah Autis. Dimana mereka juga berperan sebagai panitia dan kepengurusan dalam menyelenggarakan event atau acara. Hasil evaluasi menunjukkan setelah dilakukan kegiatan edukasi manajemen event menunjukkan terjadinya kenaikan persentase pemahaman dari jawaban benar peserta di hari pertama yaitu 28 % dan di hari ke dua yaitu 16 %. Melalui edukasi ini diharapkan informasi yang ingin disampaikan kepada masyarakat melalui event dapat disampaikan secara terarah, terukur, dan tepat sasaran. ______ Rumah Autis is a social institution that handles children with autism and children with special needs from underprivileged families, which has now formed 7 branches. Rumah Autis has organized various events every year and one of them is IBK'S Day (Insan Berkebutuhan Khusus), as a place to increase public awareness of autism, and increase the acceptance of children with special needs in society. However, after observations in organizing event management and interviews with the management of Rumah Autis. It shows that they still face problems related to risk management and understanding related to planning, implementation, and evaluation in carrying out an event. Therefore, event management education is needed for educational institutions with special needs for Rumah Autis. The method used in this community service activity is to use lecture and practice methods. The participants who get education are administrators and educators or teachers from Rumah Autis. Where they also act as committees and management in organizing events or events. The evaluation results showed that after the event management education activities were carried out, there was an increase in the percentage of understanding from the correct answers of the participants on the first day, namely 28% and on the second day, namely 16%. Through this education, it is hoped that the information to be conveyed to the public through events can be delivered in a directed, measurable, and targeted manner.
Kapabilitas Humas Perguruan Tinggi Di Jakarta Dalam Tata Kelola Komunikasi MBKM Saat Pandemi COVID-19 Harwinda, Alfilonia; Pinariya, Janette Maria; Putri, Dhita Widya; Yunia, Anita; Yulianti, Wulan
LUGAS Jurnal Komunikasi Vol 8, No 1: Juni 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v8i1.3753

Abstract

During the COVID-19 pandemic, public relations in Higher Education (PT) is facing new changes. The public relations capability is to maintain relations with the media, internal and external communications other stakeholders. This is related to the PT's public relations capabilities in information management during COVID-19, which can provide clear and good information and maintain the reputation and image of the organization. This research aims to understand the Public Relations Capabilities in (PT) for information management during the COVID-19 pandemic. This research to used by Macnamara (2018) regarding Knowledge, Skills, and Abilities (KSAs)/ Competencies, Competency, and Competence. This research uses qualitative methods and data collection using Focus Group Discussions (FGD) with 13 public relations employees from universities in Jakarta. PT's public relations capability in managing information to the internal and external via social media channels effectively regarding MBKM.  Public relations officer can carry out a competency test which is useful for becoming a reliable and competent public relations officer and understanding the basics of the PR code of ethics. Public relations in (PT) capabilities during the COVID-19 pandemic by having public relations competencies that have a role in professional performance ethics. Evaluation and monitoring have successfully navigated academic activities during the pandemic and ready to face the new normal. The role of public relations in (PT) is related to the Good Reputation of the organization and its stakeholders. Public relations in (PT) to attract the attention of the audience (lecturers and students) by creating interesting content about MBKM uploaded via social media and collaborating with other campus partners. Public relations in (PT) has implemented strich health protocols and established pandemic response task forces.
Sosialisasi dan Edukasi Digital Marketing pada Komunitas BGBJ di Bantar Gebang Menghadapi Era 4.0 Pinariya, Janette Maria; Forceila, Diandra; Ivana, Lystia; Yunia, Anita
Aksiologiya: Jurnal Pengabdian Kepada Masyarakat Vol 5 No 2 (2021): Mei
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/aks.v5i2.6148

Abstract

Tujuan dari kegiatan ini adalah untuk mengatasi masalah yang sedang berkembang di Bantar Gebang yaitu sebagai salah satu wilayah daerah Bekasi yang dijadikan sebagai tempat pembuangan sampah terakhir kawasan megapolitan Jabodetabek. Bantar Gebang selama ini dikenal sebagai daerah kumuh dengan kondisi perekonomian masyarakat bertaraf rendah (miskin). Sehingga muncul inisiatif anak-anak muda untuk membentuk suatu komunitas usaha kecil dengan memanfaatkan limbah kayu, plastik, dan kertas sebagai bahan dasar pembuatan produk kreatif, yaitu komunitas The Kingdom of BGBJ (Biji-Biji Bantar Gebang). BGBJ dibangun atas bantuan, dukungan, dan dedikasi para pengunjungnya. Komunitas ini menyediakan berbagai pelatihan, pendampingan, bantuan sandang, papan dan pangan untuk masyarakat yang tidak memiliki akses ke sumber daya ini. Dengan adanya kegiatan pemberdayaan ini, diharapkan dapat memberikan alternatif bagi masyarakat untuk memutus siklus kemiskinan serta menciptakan lingkungan yang sehat dan aman. Namun untuk dapat mengembangkan program ini, BGBJ mengakui bahwa sumber daya yang dimilikinya belum paham akan strategi pemasaran. Hal ini dapat dilihat dari kegiatan pemasarannya yang hanya dilakukan sebatas pada komunikasi offline yaitu Word of Mouth (WoM). Dengan permasalahan tersebut, maka dibuatlah suatu program pemberdayaan kepada peserta komunitas BGBJ dan masyarakat tentang pemahaman pemasaran digital (digital marketing) serta kegiatan pendukung lainnya yang bermanfaat. Metode pelaksanaan kegiatan dilakukan dengan pendekatan model community development yang diberikan dalam bentuk sosialisasi dan edukasi serta pelatihan dan pendampingan selama 3 bulan, terhitung dari bulan Juni – Agustus 2020. Hasil menunjukkan bahwa kegiatan pemberdayaan ini dapat diterima secara efektif dan para peserta dinilai sudah siap untuk beradaptasi menghadapi era 4.0. Hal ini dapat diukur berdasarkan survei yang dilakukan sebelum maupun setelah kegiatan pemberdayaan dilakukan. Meskipun demikian, terdapat evaluasi bahwa pengembangan program ini harus dilakukan secara berkelanjutan, dikarenakan masih terdapat sebagian peserta yang memerlukan arahan dan bimbingan lebih lanjut.Kata kunci: BGBJ; digital; media sosial; strategi pemasaran; 4.0.Socialization and Digital Marketing Education to the BGBJ Community in Bantar Gebang Facing Era 4.0 ABSTRACTThe purpose of this activity is to address a growing problem in Bantar Gebang, known as one of the Bekasi areas which is used as the final waste disposal site for the Jabodetabek megapolitan area. Bantar Gebang has been known as a slum area with low economic conditions (poor). So that the initiative of young people emerged to form a small business community by utilizing wood, plastic, and paper waste as basic materials for making creative products, they are The Kingdom of BGBJ (Bantar Gebang Seeds) Community. BGBJ was built on the help, support and dedication of its visitors. This community provides a variety of training, mentoring, clothing, shelter and food assistance for people who do not have access to these resources. With this empowerment, it is hoped that it can provide an alternative for the community to break the cycle of poverty and create a healthy and safe environment. However, to be able to develop this program, BGBJ admits that its resources do not understand the marketing strategy. This can be seen from its marketing activities which are only limited to offline Word of Mouth (WoM) communication. With these problems, an empowerment program was made for BGBJ community participants and the public regarding the understanding of digital marketing (digital marketing) and other useful supporting activities. The method of implementing activities is carried out with a community development model approach which is given in the form of socialization and education as well as training and mentoring for 3 months, starting from June - August 2020. The result showed that the empowerment activity can be accepted effectively, and the participants are considered ready to adapt to the 4.0 era. This can be measured based on a survey conducted before and after the empowerment activity was carried out. However, there is an evaluation that the development of this program must be carried out continuously, because there are still some participants who need further direction and guidance.Keywords: BGBJ; digital; social media; marketing strategy; 4.0.
Co-Authors Forceila, Diandra Harwinda, Alfilonia Ivana, Lystia Pinariya, Janette Maria Putri, Dhita Widya Setyaningtyas, Emilya Sihombing, Aprida Yulianti, Wulan