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Pelatihan Redesain Kemasan dan Rebranding untuk Meningkatkan Brand Awareness Produk UMKM Mamak Kirana di Desa Junganyar, Socah, Bangkalan Mokh. Rum; Abdur Rohman; Ifan Rizky Kurniyanto; Rakhamawati; Tsaniya Rusyda Nugrahani; Nita Alfiyani; Azza Nuha Nisrina; Arinuha Novia Putri RD; Lilis Suaibah; Yudhi Prasetya Mada
Journal of Empowerment Indonesia Vol. 1 No. 2: Desember 2025
Publisher : PT. Sativa Publishing Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64118/jei.v1i2.118

Abstract

UMKM Mamak Kirana di Desa Junganyar, Kecamatan Socah, Bangkalan menghadapi keterbatasan daya saing produk, terutama pada produk olahan teripang, yang disebabkan oleh penggunaan teknologi pengolahan dan desain kemasan yang masih konvensional. Kondisi ini berdampak pada rendahnya daya tarik produk serta terbatasnya jangkauan pemasaran. Program pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kualitas dan daya saing produk UMKM melalui penguatan aspek desain kemasan, pencitraan ulang merk (rebranding), dan optimalisasi pemasaran digital. Kegiatan dilaksanakan dengan metode pelatihan dan pendampingan partisipatif selama empat bulan yang meliputi: (1) pelatihan redesain kemasan dan identitas merek, (2) peningkatan keterampilan fotografi produk, serta (3) pemanfaatan media sosial dan lokapasar (marketplace) sebagai strategi pemasaran digital. Hasil kegiatan menunjukkan adanya peningkatan signifikan pada kualitas visual kemasan, kemampuan pelaku UMKM dalam memproduksi foto produk yang lebih profesional, serta perluasan jangkauan pemasaran melalui platform digital. Program ini berkontribusi terhadap penguatan posisi kompetitif UMKM Mamak Kirana dan berpotensi meningkatkan penetrasi pasar baik di tingkat lokal maupun nasional.
INTEGRASI ASPEK LINGKUNGAN DALAM PENENTUAN KELAYAKAN USAHA BERKELANJUTAN Hersiyah; Abdur Rohman
Iltizam : Jurnal Ekonomi dan Keuangan Islam Vol. 3 No. 1 (2025): Iltizam : Jurnal Ekonomi dan Keuangan Islam
Publisher : Fakultas Syariah dan Ekonomi Islam Universitas Ibrahimy

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35316/iltizam.v3i1.7288

Abstract

Business sustainability has increasingly become a central concern in economic decision-making. This study aims to analyze how environmental aspects can be integrated into business feasibility studies to ensure long-term sustainability. The methodology employs a multidisciplinary approach that considers economic, social, and ecological factors. The findings indicate that integrating environmental considerations into feasibility analyses not only enhances resource efficiency but also reduces negative impacts on ecosystems. Key factors such as waste management, the use of renewable energy, and compliance with environmental regulations play a crucial role in supporting sustainable enterprises. Therefore, this study provides recommendations for business actors and stakeholders to adopt environmentally based strategies in business planning.
LANGKAH CERDAS MEMBANGUN BISNIS HALAL DAN LEGAL : STUDI KELAYAKAN BISNIS MELALUI PENDAFTARAN OSS DAN SERTIFIKASI HALAL Hazmatul Khumairo' Hazmatul Khumairo'; Abdur Rohman
Iltizam : Jurnal Ekonomi dan Keuangan Islam Vol. 3 No. 1 (2025): Iltizam : Jurnal Ekonomi dan Keuangan Islam
Publisher : Fakultas Syariah dan Ekonomi Islam Universitas Ibrahimy

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35316/iltizam.v3i1.7299

Abstract

In the era of the growing halal industry, compliance with legal and halal-certified business regulations is the main key in building a sustainable business. This study aims to analyze strategic steps in building a halal and legal business through business feasibility studies, registration through the Online Single Submission (OSS) system, and the halal certification process. The research method used is a qua litative approach with literature studies and policy analysis related to business licensing regulations and halal certification in Indonesia. The results showed that OSS registration provides convenience in obtaining business licenses quickly and transparently, while halal certification from the Halal Product Guarantee Agency (BPJPH) is an important factor in increasing Muslim consumer confidence. The combination of business legality and product halal assurance is a major factor in increasing business competitiveness in the domestic and global markets. Therefore, business actors are advised to understand the licensing mechanism through OSS and meet halal standards so that businesses can develop optimally and sustainably.
STRATEGI PROMOSI MENGGUNAKAN PLATFORM DIGITAL DALAM PENJUALAN TOKO ONLINE GRESIK WPORIGINAL.BRAND Nur Rizkiyah Ramadhani; Abdur Rohman
Jurnal Manajemen dan Bisnis Vol 15, No 2 (2025): April
Publisher : Universitas Bandar Lampung (UBL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/jmb.v15i2.4321

Abstract

Penelitian ini bertujuan untuk menganalisis strategi promosi yang diterapkan oleh Wporiginal.brand melalui platform digital seperti WhatsApp, Instagram, dan Shopee untuk menjangkau audiens lebih luas, meningkatkan hubungan dengan pelanggan, dan meningkatkan daya saing dalam penjualan online. Metode penelitian yang digunakan dalam penelitian ini adalah deskriptif kualitatif karena menjabarkan informasi yang diperoleh dari Wporiginal.brand berupa strategi promosi yang dilakukan melalui unggahan produk di akun media sosial dan E-commerce. Penggunaan WhatsApp, Instagram, dan Shopee oleh Wporiginal.brand secara strategis berhasil meningkatkan efektivitas promosi digital. WhatsApp mendukung komunikasi yang cepat dan personal, instagram memperkuat keterlibatan audiens melalui konten visual, dan Shopee dimaksimalkan lewat strategi SEO yang selaras dengan prinsip inbound marketing. Pelayanan yang responsif turut menciptakan pengalaman positif, mendorong Word of Mouth dan Electronic Word of Mouth, serta memperluas jangkauan pasar. Keberhasilan promosi digital brand ini tercapai berkat sinergi antara platform yang tepat, konten menarik, dan teknologi yang digunakan secara optimal. Dari penelitian ini menunjukkan Wporiginal.brand telah membuktikan bahwa penerapan platform digital seperti Whatsapp, Instagram dan Shopee merupakan bagian dari strategi promosi digital yang efektif, membantu pelaku usaha untuk menjangkau audiens lebih luas, meningkatkan hubungan dengan pelanggan, dan meningkatkan daya saing dalam penjualan online.
Implementation of Islamic Business Ethics to the Progress of Egg Roll MSME Traders in Waru District Imroatun Mufida; Choirun Nisa; Dewi Lara sati; M. Daimuddin; Abdur Rohman
Maklumat: Journal of Da'wah and Islamic Studies Vol. 3 No. 3 (2025)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/maklumat.v3i3.75

Abstract

Micro, Small and Medium Enterprises (MSMEs) are one effort to overcome society's economic problems. When doing business, MSMEs often face challenges in running their business. The purpose of research on the application of Islamic business ethics to the progress of MSME traders, this type of research uses descriptive qualitative research, the object of research is  egg rolls located in the Waru District area, this research uses two types of data, namely data primary and secondary data. The results of this study show the application of Islamic business ethics to MSME traders applying an honest nature which will bring benefits to themselves and others in doing business.
The Impact of Shopee E-Commerce on Traditional Market Sales in Langkap Market, Bangkalan: A Sharia Economic Perspective Syauqie Habibillah; Abdur Rohman
Maklumat: Journal of Da'wah and Islamic Studies Vol. 3 No. 3 (2025)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/maklumat.v3i3.79

Abstract

This study aims to examine the impact of Shopee e-commerce on traditional market sales at Langkap Market, Burneh District, Bangkalan Regency, from a sharia economic perspective. The method used is descriptive qualitative through a literature review and interviews with the Head of Langkap Market as the main informant. The results show that the presence of Shopee e-commerce has caused a decline in sales, especially among clothing vendors in traditional markets, because consumers prefer the convenience and more competitive prices of digital platforms. This impact has forced vendors to switch to selling basic necessities that are still in demand in person. The COVID-19 pandemic has accelerated the shift in consumer behavior to e-commerce, although traditional markets continue to play a vital role in meeting urgent needs that cannot be met quickly by e-commerce. From a sharia economic perspective, this change requires a balance between technological advancements and the sustainability of micro-enterprises to maintain the principles of justice and welfare. This research provides important insights for developing strategies for preserving traditional markets in the digital era.
Analisis Penerapan Prinsip Etika Bisnis Islam dalam Pengelolaan UMKM "Bebek Cobek" Bangkalan Madura Irbatus Syafaah; Abdur Rohman
Al-Ujrah | Jurnal Ekonomi Syariah Vol. 2 No. 01 (2024): Al - Ujrah | Jurnal Ekonomi Syariah
Publisher : Program Studi Ekonomi Syariah IAI Darul Ulum Kandangan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to analyze the application of Islamic business ethics principles in the management of "Bebek Cobek" UMKM in Bangkalan Madura. The principles of Islamic business ethics that are applied include Unity/Tawhid, Balance, Freedom, Responsibility and Virtue. The research method used is qualitative with a case study approach. Data was collected through in-depth interviews with owners and employees as well as direct observation in the field. The research results show that the "Bebek Cobek" stall has implemented the principles of Islamic business ethics in its operations
The Impact of Agricultural Activities on Environmental Balance from a Sharia Economic Perspective: A Case Study of Karangagung Village, Glagah, Lamongan Arina Dinana; Abdur Rohman
ENGAGEMENT: Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2026): Community Empowerment and Services
Publisher : Perkumpulan Dosen Fakultas Agama Islam Indramayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58355/engagement.v5i2.166

Abstract

Agriculture in Karangagung Village, Glagah District, Lamongan Regency is a crucial element in the rural economic system, serving as a pillar of daily life. However, agricultural practices often have negative environmental impacts, such as soil degradation, declining water quality, and ecosystem imbalances. From the perspective of Islamic economics, agricultural activities should not only focus on production and financial profit but must also be based on ethics and responsibility for environmental sustainability. This study aims to explore how agricultural activities affect environmental balance by referring to Islamic economic principles. The research is qualitative-descriptive and based on academic literature discussing agriculture, ecology, and Islamic concepts such as mīzān (balance), istikhlāf (the role of a steward), and the prohibition of fasād (destruction). The theoretical findings indicate that applying these principles can serve as a moral and spiritual foundation for developing an agricultural system that is not only productive but also environmentally sustainable. This approach contributes to increasing ecological awareness so that agricultural practices align with Islamic values and support ecosystem sustainability.  
Analisis Pengelolaan Wakaf Saham di PT. MNC Sekuritas Surabaya Melalui Aplikasi Motion Trade M Syarifudin; Abdur Rohman
Journal of Islamic Economics and Finance Vol. 3 No. 3 (2025): Agustus: Journal of Islamic Economics and Finance
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/jureksi.v3i3.3125

Abstract

Indonesia, as the country with the largest Muslim population, has great potential in developing Islamic philanthropy, particularly through the stock waqf instrument. Stock waqf allows sharia stocks to be managed to generate dividends or capital gains, which are then distributed to social programs. This study aims to analyze the effectiveness of digital stock waqf management through MotionTrade by PT MNC Sekuritas, as well as to identify the challenges and opportunities in its implementation. The research method used is qualitative, with a field approach for data collection using semi-structured interviews, non-participant observation, and documentation at PT MNC Sekuritas Surabaya and waqf institutions such as BWI and RZI. The research results show that through the MotionTrade application, donation management is carried out based on the POAC principles (Planning, Organizing, Actuating, Controlling) in accordance with sharia, with transparency and professionalism through the philanthropic features of MotionTrade. Collaboration with trusted nazhir institutions such as BWI, RZI, and BAZNAS ensures that the donations are properly targeted, covering assistance for Gaza, orphans, healthcare services, qurban (animal sacrifice), and scholarships. However, there are still challenges such as digital literacy, resource management, and continuously evolving regulations. With proper management and cross-institutional support, stock waqf and digital philanthropic donations through MotionTrade have the potential to become strategic instruments for improving the welfare of the Muslim community in Indonesia.
Budaya Konsumerisme dan Teori Kebocoran di Kalangan Mahasiswa Abdur Rohman
KARSA Journal of Social and Islamic Culture Vol. 24 No. 2 (2016): Islam, Culture, and Economics
Publisher : Universitas Islam Negeri Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/karsa.v24i2.894

Abstract

Penelitian ini mengkaji perubahan nilai religius budaya kerapan sapi da-lam perjalanan sejarahnya. Budaya kerapan sapi yang mulanya lebih di-persepsikan sebagai teologi tradisional kemudian mengalami perubahan makna ke arah teologi pasar. Dalam hal ini, perubahan yang terjadi ada-lah dalam aspek significant symbols yang tidak kelihatan (covert) menjadi significant symbols yang kelihatan (overt). Perubahan ini terkait dengan suatu sikap mental orang Madura, yang mulanya kerapan sapi merupa-kan simbol nilai religius-tradisional, seperti kesopanan, rasa hormat, kesederhanaan, dan rekreasi terarah berubah menjadi simbol ekonomi dan prestise yang permisif dan hedonis (berorientasi pasar), serta menjadi ajang untuk meraih citra serta pengakuan terhadap status sosial dan sta-tus ekonomi yang lebih tinggi. Perubahan ini juga berimplikasi pada mo-tivasi orang Madura dalam memiliki dan memelihara sapi kerapan yang semakin bersifat ekonomis dan prestise.Copyright (c) 2016 by KARSA. All right reserved DOI: 10.19105/karsa.v24i2.894 Â