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Enhancing Sustainability of Batik MSMES Through Product Innovation and E-Commerce: A Case Study of Seberang Jambi Indonesia Muazza; Markim, Mayasari; Siti Syuhada; Fachruddiansyah Muslim
International Journal of Islamic Business and Economics (IJIBEC) Vol 9 No 1 (2025): Volume 9 Nomor 1 Tahun 2025
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/ijibec.v9i1.9902

Abstract

This study examines the implementation of product innovation and e-commerce strategies in managing batik SMEs using a sustainability industry approach in Seberang, Jambi City. The study aimed to analyze how product innovation and digital marketing can support them, to explore their understanding and implementation of product innovation and e-commerce, as well as the challenges and sustainability outcomes. Data were collected through the following triangulation methods: observations were carried out during visits to batik workshops and SME locations, literature and document reviews relevant, and semi-structured interviews with in-depth Interviews were conducted with selected owners and managers of batik SMEs in Seberang Kota Jambi. The results showed that innovation in batik design, the use of eco-friendly materials, and the development of Jambi-specific motifs increased the market value of batik, strengthened cultural identity, and appealed to environmentally conscious consumers. On the other hand, e-commerce helped SMEs expand their market reach nationally and internationally, allowing them to compete more effectively. However, several challenges remain, including limited capital for innovation, low digital literacy among business owners, and a lack of policy support from the government. These barriers hindered the full adoption of innovation and digital strategies. Theoretically, this research contributed by enriching the concept of product innovation with a cultural and sustainability-based perspective, expanding the application of e-commerce theory to traditional MSMEs, and reinforcing sustainability theory in the creative industries rooted in local heritage. Moreover, it introduced a new managerial model that integrated local cultural values with modern digital business strategies, offering a practical framework for sustainable development in traditional SME sectors.
Influence of Entrepreneurial Literacy and Social Capital on Entrepreneurial Intentions with Attitude as a Moderating Variable among Economic Education Students at Jambi University Ezer Sinaga, Frin Eben; Muazza; Suratno; Mayasari
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i4.8058

Abstract

This study examines the influence of entrepreneurial literacy and social capital onentrepreneurial intentions, with attitude serving as a moderating variable, amongEconomic Education students at Jambi University. The primary objective is toidentify how knowledge, social networks, and psychological disposition interact toshape students’ entrepreneurial aspirations. A quantitative research design wasapplied, utilizing a survey method with a sample of 121 students from the2021–2022 cohort. Path analysis was employed to test the relationships amongvariables and to evaluate the moderating role of attitude.The results demonstrate that entrepreneurial literacy has a significant positiveef ect on entrepreneurial intentions, indicating that students with higherentrepreneurial knowledge and skills are more likely to engage in entrepreneurialactivities. Similarly, social capital was found to positively influenceentrepreneurial intentions, emphasizing the role of networks, trust, and socialsupport in fostering entrepreneurship. Moreover, attitude significantly moderatesthese relationships, strengthening the impact of both entrepreneurial literacy andsocial capital on entrepreneurial intentions.These findings highlight the importance of integrating entrepreneurship literacyand social networking opportunities within higher education curricula whilefostering positive entrepreneurial attitudes. Future research is recommended toexpand the model across dif erent institutions and employ longitudinal designs toexamine causal relationships more comprehensively.
Analisis Kebutuhan dan Distribusi Guru di Indonesia: Kajian Pustaka tentang Perencanaan Jumlah dan Kualitas Tenaga Pendidik Sainah, Siti; Sutrisno; Kennisah Putri, Fetti; Muazza; Aprillitzavivayarti
Improvement: Jurnal Ilmiah untuk Peningkatan Mutu Manajemen Pendidikan Vol. 12 No. 1 (2025): Improvement: Jurnal Ilmiah Untuk Peningkatan Mutu Manajemen Pendidikan
Publisher : Program Studi Manajemen Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/improvement.v12i1.60710

Abstract

This study aims to analyze teacher needs, quantity planning, quality, and distribution in Indonesia through a qualitative literature study approach. Data were obtained from various scientific sources such as journals, policy reports, and official documents from the Ministry of Education, Culture, Research, and Technology. The analysis shows that teacher needs in Indonesia are not yet aligned with available positions, exacerbated by a wave of mass retirements that has increased the deficit in several regions. Teacher number planning faces major obstacles in the form of inaccurate data and weak coordination between agencies, resulting in recruitment not always reflecting actual needs in schools. In terms of quality, competency improvement programs such as certification and training have not consistently improved pedagogical performance, particularly in areas with limited access. Furthermore, teacher distribution remains unequal, with a concentration in urban areas and shortages in Frontier, Remote, and Disadvantaged areas. These findings emphasize that the issues of teacher quantity, quality, and distribution are interrelated and require an integrative policy approach. Consequently, the government needs to develop an integrated education data system, strengthen needs-based planning, and implement incentives and ongoing professional development programs to encourage equitable teacher distribution across Indonesia. 
Bridging the Divide: Human Resource Challenges in the Education Sector of Developing Nation Harmita; Silvia Marniati; M Nasruddin; Muazza; Aprillitzavivayarti
Journal of Educational Management Research Vol. 4 No. 6 (2025)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v4i6.1377

Abstract

Human resource (HR) management in Indonesia’s education sector continues to face persistent challenges that directly influence the quality of national education. This study aims to analyze problems related to employment disparities between civil servant (PNS) and honorary teachers, unequal teacher distribution, recruitment quality, and welfare issues in educational institutions. Using a literature review method, the research synthesizes data from books, academic journals, and official government documents to identify key patterns and policy gaps. The results show that disparities in employment status create inequality in job security and motivation, while recruitment and placement often fail to reflect competency-based standards. Moreover, inadequate welfare and professional development opportunities significantly affect teacher satisfaction and performance. Therefore, this study emphasizes the need for comprehensive HR reforms in education to ensure equity, professionalism, and sustainable development among educators.