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All Journal International Journal of Applied Business and International Management International Journal of Tourism and Hospitality in Asia Pasific Journal of the Community Development in Asia International Journal of Accounting & Finance in Asia Pasific Asia Pacific Journal of Management and Education
Oh, Zi Jian
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Factors Influencing the Customer Dining Experience and Retention at Marrybrown in Malaysia Oh, Zi Jian; Utama, Anak Agung Gde Satia; Ong, Wen Huey; Kee, Daisy Mui Hung; Mane, Gandhar; Ganatra, Varsha; Oh, Jinzun; Ong, Li Zhen; Munisvarar, Prabawathy A/P Arulanantha
International Journal of Applied Business and International Management Vol 6, No 3 (2021): December 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v6i3.1332

Abstract

Marrybrown is a Malaysian brand that develops steadily in Halal fast-food chains, which deliver great value products and exceptional quality service. Marrybrown has utilized its competitive advantages and successfully sustained itself among the competitors in the same market. This study investigates the factors influencing the customer dining experience and retention at Marrybrown in Malaysia. The research method is an online survey and analyzed using V-ONE. The findings indicated that food quality, location preference, menu innovation, restaurant environment, and service quality are important variables that affect the customer dining experience and customer retention at Marrybrown located in Malaysia. The findings provide suggestions for future research and improvement of the services provided by Marrybrown located in Malaysia.
Co-Authors Ainurridho, Dhani Ali, Anees Jane Ali, Anees Janee Bahari, M. Hendis Mulya bin Ahmad Sobri, Muhammad Afiq Hakimie bin Johani, Muhammad Azim Akmal bin Mohd Tarmizi, Muhammad Alimi bin Sulaiman, Muhammad Amar Basyir binti Abdul Hakim, Nur Muslihah Binti Amizi, Yasmin Husna binti Ismail, Safina binti Mohd Indera JR, Siti Aina Antasya Daifullah, Doly Difa Elangoh, Sarveena A/P Febrianto, Ivan Ganatra, Varsha Han, Liew Chu Kang, Lim Boon Kee, Daisy Mui Hung Khan, Faijan Khan, Nawaz Lew, Tek Yew Liem, Gai Sin Lok, Yee Huei Lukman, Jimoh Adams Mane, Gandhar Munisvarar, Prabawathy A/P Arulanantha Odebunmi, Abayomi Tunde Oh, Jinzun Ong, Li Zhen Ong, Wen Huey Parthiben, Yashwini A/P Rania, Hasna Satia Utama, Anak Agung Gde Shen, Ze Bin Shoo, Yee Wen Sia, Su Wei Tan, Jo Ying Tan, Wei Qi Teik, Saw Wei Teoh, Yun Ern Thoe, Wei Min Ting, Hui Wen Toh, Yu Jing Toh, Yu Xuan Trusevich, Mikita Tunde, Odebunmi Abayomi Wang, Mengyao Wang, Ruting Wang, Yinghui Wicaksana, Dhymas Pramana Wirawan, Suryo Wong, Khoon Xue Xing, Liew Qiad Yap, Tat Cong Yap, Wee Na Ye, Tian Yie, Liew Qian