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Padmakusumah, Rizal Ramdan
Universitas Widyatama
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Journal : Journal of International Conference Proceedings

 1 
THE SHAPE OF CUSTOMER (MEMBER) VALUE ON CO-OPERATIVE COMPANY (CO-OPERATIVE) Rizal Ramdan Padmakusumah
Journal of International Conference Proceedings (JICP) Vol 1, No 1 (2018): Proceedings of the 1st International Conference of Project Management (ICPM) Mal
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (15.461 KB) | DOI: 10.32535/jicp.v1i1.224

Abstract

The purpose of this paper is to know the shape of member value on the co-operative. Descriptive analysis used in this research which are conducted on the following sources such as national-international journals, national-international seminars proceedings, scientific books, and professional experiences. The results of the study indicate that a new definition of member value has been established. Member value dimensions consists of attributes benefits, outcomes benefits, monetary costs, and non-monetary costs. Member value has an influence on member satisfaction, member loyalty, and co-operative performance. The implications of this study are the dimensions and indicators in this study can be tested empirically in subsequent research. Co-operative managers can try to use its to improve the superior customers value on their cooperatives. . Keywords: customer, member, value, dimension, indicator, co-operative, company
Co-Authors Avrillia Avrillia Avrillia, Avrillia Dwi Yulianto Dwiyogo, Santos Winarso Faritzal, Adam Gina Apriyani Nurunnisha Gina Apryani Nurunnisha Haura Khairunnisa Ismail, Solahuddin Kahfi Cakra Wiguna Kristanto, Riko Widya Kusumah, R. Wedi Rusmawan Nurhalim, Beni Nurunnisha, Gina Apryani Pratama, Handika Eka Ridha Amalia Sholehat Ryan Kurniawan Santos Winarso Dwiyogo Santos Winarso Dwiyogo Solihin, Ismail Widya Chandra Putri Aryani Wiguna, Evangelius Hans Zaenal Wahidin