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All Journal International Journal of Tourism and Hospitality in Asia Pasific
Kumar, Navaneetha
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Humanities

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A Case Study on Domino’s Business Survival Strategy During the Covid-19 Pandemic Kumar, Navaneetha; Singh, Padmalini; Shan, Liew Pei; Kee, Daisy Mui Hung; Mei, Lee Tze; Ying, Ngai Wan; Zhi, Ooi Yu
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 2 (2021): June 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (356.573 KB) | DOI: 10.32535/ijthap.v4i2.1055

Abstract

COVID-19 pandemic has spread around the world and affected the development of economic countries. Some countries and states are under hotspot areas. During the lockdown period, many organizations were forced to close their businesses, causing economic recession. In addition, many companies have seen a sharp decline in their sales and affecting their profits. Due to the COVID-19 pandemic, many restaurants have started their service with takeaway or delivery, however they still unable to sustain their business, especially the small and medium-sized enterprises (MSMEs). This study aims to study the strategies used by Domino’s in sustaining their business during the COVID-19 pandemic. Quantitative method was used in this study and the data were collected within 2 weeks through the online distribution by using Google Form. The results showed the strategies used by Domino’s company for business survival during the COVID-19 pandemic are promotions and provided quality foods and there is a significant relationship between promotions and the preference for Domino’s Pizza.
Impact of Covid-19 on Business Performance: A Case Study of Starbucks Sinha, Rupesh; Ganatra, Varsha; Pandey, Priya; Arumugan, Deepaa Darshanie Lim A/P; Kee, Daisy Mui Hung; Lekha, Gopalam Sree; Kumar, Navaneetha; Kew, Sin Dee; Dhupad, Asha; Nair, Rajesh Kumar; Tenh, Ying Ying; Yue, Haoran
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 2 (2021): June 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (335.722 KB) | DOI: 10.32535/ijthap.v4i2.1054

Abstract

The purpose of this study is to determine the impact of Covid-19 on business performance of Starbucks. Plenty research of the impact of Covid-19 on the world economy has been done, but this research will focus more on the food and beverage industry, especially one of the famous brands called Starbucks. Qualitative and quantitative research methods such as online research and questionnaires were carried out to ensure the evaluation of the research is fresh, valid and reliable. It is assumed that the impact of Covid-19 has influence the Starbucks financially, economically and socially, which includes the behaviour of consumers towards the company. However, Starbucks was able to remain optimistic and position itself well to overcome the pandemic crisis.
Co-Authors Arumugan, Deepaa Darshanie Lim A/P Dhupad, Asha Ganatra, Varsha Kee, Daisy Mui Hung Kew, Sin Dee Lekha, Gopalam Sree Mei, Lee Tze Nair, Rajesh Kumar Pandey, Priya Shan, Liew Pei Singh, Padmalini Sinha, Rupesh Tenh, Ying Ying Ying, Ngai Wan Yue, Haoran Zhi, Ooi Yu