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All Journal Jurnal Akademi Pariwisata Medan Majalah Ilmiah Warta Dharmawangsa GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Akomodasi Agung Jurnal IPTEK Bagi Masyarakat
Tarigan, Nirwaty
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Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Physics Public Health Social Sciences Other

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PENGEMBANGAN KESAWAN SEBAGAI CULTURAL HERITAGE TOURISM DI KOTA MEDAN Tambunan, Lyandru Togu Mulia; Tarigan, Nirwaty
Jurnal Ilmiah Akomodasi Agung Vol 9 No 2 (2022): Jurnal Ilmiah Akomodasi Agung
Publisher : Akademi Pariwisata Darma Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51827/jiaa.v9i2.99

Abstract

Cultural Heritage Tourism merupakan wisata minat khusus yang muncul atas kesadaran terhadap pentingnya peninggalan sejarah baik itu yang bersifat tangible maupun intangible bagiperjalanan kehidupan manusia. Koridor Jalan Ahmad Yani atau lebih dikenal dengan istilahKesawan Square yang terletak di Kelurahan Kesawan, KecamatanMedan Barat, Kota Medan, Provinsi Sumatera Utara merupakan kawasan dengan nilai arsitektur dan sejarah bernilai tinggi yang telah ditetapkan dalam Peraturan Daerah Kota Medan Nomor 2 Tahun 2012. Keberadaan bangunan tua, pola perekonomian masyarakat di Jalan Ahmad Yani merupakansumberdaya yang belum dikelola dan dimanfaatkan dengan komperehensif. Penelitian ditujukan untuk mengembangkan daya tarik wisata sejarah dan budaya serta memecahkan upaya terkait pengelolaan wisata di area Kesawan Square. Pengelolaan sumberdaya wisata dan strategi pemasaran yang tepatsasaran dan tepat guna akan mampu mengatasi perkembangan area kesawan yang semakin semerawut dan membuat kawasan ini menjadi area prioritas dalam melakukan promosi kepariwisataan terutama dalam upaya mengedepankan Cultural Heritage Tourism di Kota Medan.
POTENSI PILIHAN MENU MAKANAN CITA RASA KARO SEBAGAI DAYA TARIK WISATA KULINER DI BERASTAGI TANAH KARO Tarigan, Nirwaty; Tambunan, Lyandru Togu Mulia
Jurnal Ilmiah Akomodasi Agung Vol 11 No 1 (2024): Jurnal Ilmiah Akomodasi Agung
Publisher : Akademi Pariwisata Darma Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51827/jiaa.v11i1.149

Abstract

Research on the potential of karo-flavored food menu options as a culinary tourism attraction was carried out in Berastagi, Karo Regency, North Sumatra Province. Based on researchers' interest in the development of Karo culinary tourism which has diverse potential, starting from raw materials sourced from the natural riches of the Karo land itself, unique preparations, several Asian and Italian foods produced with Karo flavors which are currently widely served on restaurant food menus of the restaurants in Berastagi Tanah Karo. The expectation by the sellers or owners of the tourism attractions as well as restaurants owners are to turned the place to become one of the culinary tourism attractions and also an introduction to typical Karo food for tourists who come to visit. This research aims to find out what types of typical Karo food are, how they are processed and served, tourist attractions that are facilitated with restaurants or cafes that serve Karo food menus, and examine the development of Karo food and the potential of typical Karo menu choices as a resource. Culinary tourism attraction in Berastagi, Karo Regency. This research takes a qualitative approach. The informants are producers and sellers/restaurant owners in Berastagi, Karo district. The research location is a tourist attraction in Berastagi. Data collection was carried out using observation, interviews, and documentation techniques. The results of the research show that the potential choices of Karo flavored menus served in restaurants in Berastagi are dominated by local food ingredients, Asian food menus such as fried rice, and fried noodles, and Italian dishes such as pizza and others served with Karo flavors, including cakes. Cakes and sandwiches which are also served with Karo flavors, can create a culinary tourism attraction in Berastagi Tanah Karo.
SUMUT FASHION WEEK 2023 SEBAGAI RUANG KREATIF DAN DAYA TARIK WISATA DI KOTA MEDAN Tarigan, Nirwaty
Jurnal Ilmiah Akomodasi Agung Vol 11 No 2 (2024): Jurnal Ilmiah Akomodasi Agung
Publisher : Akademi Pariwisata Darma Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

One of the important assets in developing tourism to improve the city's image and attract tourists is the creativity of the city's people themselves in preserving the city's local culture. In recent years, urban areas have placed an emphasis on innovation to encourage creativity and contribute to the formation of creative spaces. In Indonesia, creative space is increasingly expanding and developing, triggered by social media. This phenomenon attracts people to visit and carry out various creative activities, so that North Sumatra, which has various cultures and ethnicities, feels the need to provide a forum for what has become known as North Sumatra Fashion Week and in 2023, North Sumatra Fashion Week will also be held in November. With this platform, the creative attractiveness of city areas in culture can be better known so that city tourism does not only focus on the physical attractiveness of the city. This research aims to contribute to the available literature by further examining how the creative activities created can form creative spaces in the city of Medan, and what creative activities can be developed as tourist attractions. A qualitative descriptive approach was used in this research, data collection using observation, interviews and literature study. The findings show that various creative activities created in the city of Medan are interpreted collectively by visitors, thus forming a creative space and potentially becoming a tourist attraction in the Medan area. And this research provides explanations and recommendations for stakeholders and further research related to the development of creative spaces and creative tourism in the city of Medan.
STRATEGI DIGITAL MARKETING WISATA KULINER UMKM MELLUI MEDIA SOSIAL DI BERASTAGI TANAH KARO Tarigan, Nirwaty
Jurnal Akademi Pariwisata Medan Vol 13 No 1 (2025): Jurnal Akademi Pariwisata Medan
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/japm.v13i1.750

Abstract

Culinary tourism in the tourist area has an important role, where its existence is an inseparable unit of the destination. Therefore, the development of the two tourism companies support each other and have close links. This is seen in the Berastagi tourist destination in Tanah Karo Regency, North Sumatra, where in addition to having beautiful natural scenery and mountains, cool air is also supported by the availability of a variety of traditional Karo culinary processed from raw materials that are processed from raw materials sourced from the natural wealth of the land of Karo itself, making unique, some Asian and Italy foods produced with the taste of Karo which are currently served by many MSMEs (UMKM) in Berastagi Tanah Karo which are expected by sellers or owners of tourist attractions as well as MSMEs (UMKM) culinary tourism, Being one of the culinary tourist attractions and at the same time the introduction of Karo's typical food to tourists who come to visit. This study intends to assess the effect of digital marketing on MSMEs (UMKM) culinary tourism in this case digital marketing through the use of social media as a means of promotion and sales. In addition, this study also examined the application of digital marketing strategies in culinary tourism areas, especially in Berastagi Tanah Karo, North Sumatra. This study uses descriptive qualitative methods, with data collected through interviews, observations, and documentation. Research findings revealed that various successful digital marketing strategy methods in promoting efficient online products or marketing succeeded in achieving targets, one of which was digital marketing through social media that had a positive impact on sales and benefits of MSMEs (UMKM) Culinary Tourism.
Workshop Soft Skills Customer Service untuk Siswa SMK Perkantoran PAB 3 Medan Estate Sharina Amanda; Handayani, Cici; Hastuty, Widy; Sipayung, Tumini; Tarigan, Nirwaty; Harizahayu
GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 2 (2025): GANDRUNG: Jurnal Pengabdian Kepada Masyarakat
Publisher : Fakultas Olahraga dan Kesehatan, Universitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/gandrung.v6i2.5585

Abstract

This community service activity aims to enhance soft skills in customer service for students of SMK Perkantoran (Office Vocational School) PAB 3 Medan Estate. Soft skills are as important as skills in communication skills, empathy, service ethics, and emotional management are essential competencies for prospective administrative office workers. There are interactive workshops, group discussions, and customer service simulations as part of this community service activity. In this event, it can be found that participants demonstrated improved understanding and practical skills in customer interactions. This activity is expected to positively contribute to the students' readiness to enter the workforce
Pengembangan Kompetensi Sumber Daya Manusia melalui Pelatihan Manajemen Kinerja Daulay, Zulia Rifda; Nazah, Khairatun; Tarigan, Nirwaty; Sipayung, Tumini; Ningsih, Ayu Wirda
Jurnal IPTEK Bagi Masyarakat Vol 5 No 3 (2026)
Publisher : Ali Institute of Research and Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55537/j-ibm.v5i3.1506

Abstract

This Community Service Activity (PKM) aims to improve human resource (HR) competencies through performance management training that focuses on understanding concepts, principles, and the application of effective and sustainable performance management systems. This activity was carried out among MSME groups affiliated with the Bumi Lestari Family Credit Union, Patumbak District, Deli Serdang Regency, which have been facing limitations in managing business performance and human resources. The implementation method used a participatory and applicative approach through lectures, discussions, simulations, and case studies. Evaluation was conducted through pre-tests and post-tests, as well as observations of the results of the participants' performance indicator development. The results of the activity showed an average increase in participants' understanding of 35%. In addition, participants were able to develop simple performance indicators relevant to the characteristics of MSMEs. This activity contributed to strengthening HR capacity and forming a performance-based work culture in partner MSMEs.
Peran Kepercayaan Dan Persepsi Risiko Terhadap Keputusan Belanja Online Tarigan, Nirwaty
Jurnal Warta Dharmawangsa Vol 20, No 2 (2026)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/wdw.v20i2.8678

Abstract

Penelitian ini bertujuan untuk menganalisis peran kepercayaan dan persepsi risiko terhadap keputusan belanja online. Perkembangan teknologi digital yang pesat telah mendorong perubahan perilaku konsumen dalam berbelanja, dari konvensional menjadi berbasis online. Namun, dalam proses tersebut, kepercayaan dan persepsi risiko menjadi faktor penting yang memengaruhi keputusan konsumen. Penelitian ini menggunakan pendekatan kuantitatif dengan metode asosiatif. Data dikumpulkan melalui kuesioner yang disebarkan kepada 100 responden yang merupakan mahasiswa dan pernah melakukan belanja online. Teknik analisis data yang digunakan meliputi uji validitas, reliabilitas, uji asumsi klasik, serta analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa kepercayaan berpengaruh positif dan signifikan terhadap keputusan belanja online, sedangkan persepsi risiko berpengaruh negatif dan signifikan terhadap keputusan belanja online. Secara simultan, kepercayaan dan persepsi risiko berpengaruh signifikan terhadap keputusan belanja online. Hal ini menunjukkan bahwa semakin tinggi tingkat kepercayaan, maka keputusan pembelian akan meningkat, sementara semakin tinggi persepsi risiko, maka keputusan pembelian akan menurun. Penelitian ini diharapkan dapat memberikan kontribusi bagi pelaku bisnis online dalam meningkatkan kepercayaan konsumen serta meminimalkan risiko yang dirasakan, sehingga dapat mendorong peningkatan keputusan pembelian.
Co-Authors Amanda, Sharina Cici Handayani, Cici Daulay, Zulia Rifda Harizahayu, Harizahayu Hastuty, Widy Nazah, Khairatun Ningsih, Ayu Wirda Sipayung, Tumini Tambunan, Lyandru Togu Mulia