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All Journal Adi Widya : Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Asia INSPIRASI (JURNAL ILMU-ILMU SOSIAL) Jurnal Abdimas Komunikasi dan Bahasa Kresna: Jurnal Riset dan Pengabdian Masyarakat
Purnamasari, Yuli
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Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Jurnal Pengabdian Masyarakat Asia

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Socialization of Effective Marketing Strategies to Increase Sales of MSME Products at Khadijah Orphanage, South Jakarta Fatimah; Nataly, Febryansyah; Purnamasari, Yuli; Zebua, Dedy; El Hida, Ramdania; Setyadji, Veronika; Asfahani, Shulhuly; Mustopa; Wiratama, Adi; Yulistyarani, Tri
Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2024): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v5i2.1655

Abstract

Purpose: This study aims to address the marketing challenges faced by small and medium enterprises (SMEs) at the Khadijah Orphanage, South Jakarta, focusing on improving product appeal, pricing, and promotion to boost sales and income for the orphanage.Method: The research is based on a socialization event held on February 25, 2023, by Universitas Indonesia Maju’s Faculty of Communication Science. Data were gathered through observations and discussions with 25 participants, including orphanage staff and residents.Practical Applications: The findings suggest that SMEs at the orphanage can improve sales by enhancing product appeal, adopting competitive pricing, and expanding promotional efforts through agents, rather than relying solely on direct sales to consumers.Conclusion: Effective marketing strategies, including better product presentation, pricing, and broader promotion channels, can increase the competitiveness of SMEs at the orphanage, contributing to their financial sustainability.
Co-Authors Akbar, Rizki Buli Alfian Alfian Alifah, Hasna Nismara Asfahani, Shulhuly Deviani, Syavalia El Hida, Ramdania Fatimah fatimah Fatimah Haikal Fadillah, Muhammad Jayatmi, Irma Mustopa Natalia Zai, Ika Nuraini Nataly, Febriansyah Nataly, Febryansyah Nindita, Nazwa Ayu Pramukawati, Aring Rahyu Setiani Sabrina, Afiyah Septiany, Salsabila Setyadji, Veronika Trisnantari, Hikmah Eva Wiratama, Adi Yulistyarani, Tri Zebua, Dedy