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All Journal JAM : Jurnal Aplikasi Manajemen Gema Wiralodra Ilomata International Journal of Social Science Journal of Accounting and Finance Management (JAFM) International Journal of Advanced Multidisciplinary Journal of Computer Science Contributions (Jucosco) Jurnal Siber Multi Disiplin Siber Journal of Advanced Multidisciplinary
Muis, Indra
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Social Sciences Other

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The Impact of Lifestyle and Product Quality on Seulgi Doll Purchasing Decisions: A Case Study of PT Prima SH Indonesia kamalia, Rahmadienna Fachrunnisa; Muis, Indra
Ilomata International Journal of Social Science Vol. 5 No. 3 (2024): July 2024
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v5i3.1271

Abstract

The doll industry has experienced rapid growth, with Indonesia becoming the fourth-largest market globally in 2023. Seulgi dolls, a local product featuring diverse designs and good quality, present an interesting subject for research on the influence of lifestyle and product quality on purchasing decisions. This study aims to analyze the impact of lifestyle and product quality on Seulgi doll purchasing decisions, both separately and in interaction. The specific objectives are to determine the individual effects of lifestyle and product quality, as well as their combined contribution to doll purchasing decisions. This research employs a quantitative approach with a sample size of 100 respondents, using Non-Probability Sampling technique with Purposive Sampling method. Analysis results reveal that lifestyle has no significant effect on Seulgi doll purchasing decisions, with a significance 0.255>0.05. Product quality, however, proves to have a positive and significant impact on purchasing decisions, with a significance 0.000<0.05. These findings emphasize the importance of product quality in influencing Seulgi doll purchasing decisions, while consumer lifestyle is not a primary determinant. Both lifestyle and product quality simultaneously influence Seulgi doll purchasing decisions, as evidenced by the F-test significance. The F-value of 48.172 is also substantial, indicating that at least one predictor has a significant effect on the dependent variable. By enhancing Seulgi doll quality, maintaining reputation, responding to complaints, strengthening fan-based marketing strategies that highlight quality, and investigating other variables such as price and promotion that affect purchasing decisions, the company can increase Seulgi doll sales and maintain competitiveness in the market.
The Relationship Among Knowledge Ambidexterity, Innovation, and Marketing Performance Anwar, Yohny; Muis, Indra
Jurnal Aplikasi Manajemen Vol. 22 No. 3 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.03.17

Abstract

The relationship among knowledge management, organizational ambidexterity, innovation, and marketing performance is crucial in driving organizational success and competitive advantage in today's rapidly changing business environment. The aim of the study is to look at relationship knowledge management, organizational ambidexterity, innovation, and marketing performance. Besides, it examines the effects of knowledge management and organizational ambidexterity on marketing performance as intervened by innovation as a mediator. The unit analysis is the owners of SMEs in Medan Municipality, North Sumatra Province, Indonesia. This research applies quantitative methods. The research population was 478 SMEs in technology and internet businesses registered in the Government Office of Cooperatives and Micro, Small, and Medium Enterprises (MSME) of Medan, North Sumatra, Indonesia. The respondents were 217 owners of SMEs. The sampling technique is simple random sampling. The data analysis uses the Partial Least Square technique. The research finds that both knowledge management and organizational ambidexterity have positive impacts on innovation. Innovation mediates the knowledge management-marketing performance relationship and organizational ambidexterity-marketing performance relationship. It is advisable for Small Medium Business owners to implement knowledge management, organizational ambidexterity, and innovation to increase their marketing performance.
The Effects of Knowledge Management, Digital Leadership and Organizational Culture on Employee Performance Muis, Indra
Siber Journal of Advanced Multidisciplinary Vol. 3 No. 1 (2025): (SJAM) Siber Journal of Advanced Multidisciplinary (April - June 2025)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sjam.v3i1.411

Abstract

This research article is titled "The Effects of Knowledge Management, Digital Leadership, and Organizational Culture on Employee Performance." The purpose of the study was to explore the implementation of knowledge management, digital leadership, organizational culture, and their impact on employee performance. Additionally, the research aimed to determine the influence of the independent variables—knowledge management, digital leadership, and organizational culture—on the dependent variable, which is employee performance. A quantitative research method was employed, with a sample of 138 employees from State Vocational School Number 5 Banjarmasin, selected through simple random sampling. The data analysis was done using SEM PLS version 4. The results show that neither knowledge management nor digital leadership do not have a significant effect on employee performance. Organizational culture, however, has a positive and significant relationship with employee performance. Therefore, it is crucial for school leaders to encourage the teachers and employees to apply the core values, create and open and transparent communication among them, work as a team, innovate and provide space for teachers and employees to adapt to change so as to improve the performance of employees and teachers such as increase efficiency and productivity, innovative work behavior, high sense of responsibility and adapt to change.
The Effect of Service Quality, Atmosphere And Location on Customer Satisfaction Pakpahan, Diana Putri; Muis, Indra
International Journal of Advanced Multidisciplinary Vol. 4 No. 1 (2025): International Journal of Advanced Multidisciplinary (April-June 2025)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v4i1.826

Abstract

The title of the article is The Effect of Service Quality, Atmosphere and Location on Customer Satisfaction. This research aims to determine the effect of service quality, atmosphere, and location on customer satisfaction, using a case study of Resto Arga Ni Holong in Bekasi. This is a quantitative research study, with the sample using non-probability sampling, specifically incidental sampling. The respondents consisted of 110 consumers of Resto Arga Ni Holong. Data was collected using primary and secondary data, particularly questionnaires, and analyzed using multiple linear regression with SPSS 29 for Windows. The results show that partially, the variables of restaurant atmosphere and location proved to have a significant effect on customer satisfaction. However, the service quality variable did not show a significant partial effect. Nevertheless, the three independen variables - service quality, atmosphere, and location - simultaneously influenced customer satisfaction at Resto Arga Ni Holong.
The Effect of Product Innovation, Price and Marketing Capabilities on Business Performance Wati, Mia Fajar; Muis, Indra
International Journal of Advanced Multidisciplinary Vol. 4 No. 1 (2025): International Journal of Advanced Multidisciplinary (April-June 2025)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v4i1.827

Abstract

The title of the article is The Effect of Product Innovation, Price and Marketing Capabilities on Business Performance. This research aims to determine the influence of product innovation, selling price and marketing capability on business performance. This research is quantitative research using data obtained from questionnaires. The population used was employees of PT Dua Empat Tujuh with a total of 75 respondents. The sampling technique in this research was total sampling. Total sampling is a sampling technique where the number of samples is the same as the population. Data analysis in this research uses descriptive analysis, data quality testing, classical assumption testing, multiple linear regression analysis, and hypothesis testing with the help of the SPSS version 26 for Windows 2023 program. Based on the data processing that has been carried out, the following research results are obtained: product innovation has a positive and significant effect on business performance, selling price has a positive and significant effect on business performance, and marketing capability has a positive and significant effect on business performance. Furthermore, product innovation, selling prices and marketing capabilities have an influence on business performance simultaneously.
Does Competitive Advantage Mediate the Relationship between Innovation and Business Performance? Muis, Indra
International Journal of Advanced Multidisciplinary Vol. 4 No. 1 (2025): International Journal of Advanced Multidisciplinary (April-June 2025)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v4i1.870

Abstract

The aim of the study is to describe product innovation implementation and marketing innovation implementation, competitive advantage of private Vocational Higher Education Institutions (VHEIs), and their business performances. The study is also to examine the effects of product innovation and marketing innovation on business performance which is mediated by competitive advantage. The unit analysis is leaders of private VHEIs operating in West Java Province Indonesia. This research applies quantitative methods. The populations of the research were 118 private VHEIs in West Java Province, Indonesia and the respondents were 100 leaders of private VHEIs.The sampling technique is simple random sampling. And the study uses the Partial Least Square technique for data analysis. The findings are both product innovation and marketing innovation have positive effects on competitive advantage. Besides, they also have positive effects on business performance. Furthermore, competitive advantage mediates the innovation – business performance relationship. The leaders of VHEIs need to implement product and marketing innovation as well as their competitive advantage to improve their business performance.
Pengaruh Gaya Kepemimpinan, Job Description Dan Disiplin Kerja Terhadap Kepuasan Kerja Dan Implikasinya terhadap Kinerja Karyawan Putri, Anissa Dinda; Muis, Indra
Jurnal Siber Multi Disiplin Vol. 3 No. 1 (2025): Jurnal Siber Multi Disiplin (April 2025)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jsmd.v3i1.417

Abstract

Gaya Kepemimpinan, Deskripsi Pekerjaan, Disiplin Kerja, Kepuasan KerjaJudul artikel ini adalah Pengaruh Gaya Kepemimpinan, Deskripsi Pekerjaan dan Disiplin Kerja terhadap Kepuasan Kerja dan Implikasinya pada Kinerja Karyawan. Penelitian ini menyelidiki pengaruh gaya kepemimpinan, kejelasan deskripsi pekerjaan, dan disiplin kerja terhadap kepuasan kerja dan implikasinya terhadap kinerja karyawan di Azzura Group, sebuah perusahaan properti dan konstruksi yang berbasis di Bekasi, Indonesia. Dengan menggunakan desain penelitian kuantitatif, data dikumpulkan melalui kuesioner yang didistribusikan kepada 50 karyawan di lima anak perusahaan Azzura Group. Analisis dilakukan dengan menggunakan SmartPLS versi 3 untuk menilai hubungan langsung dan hubungan yang dimediasi di antara variabel-variabel. Hasil penelitian menunjukkan bahwa gaya kepemimpinan, deskripsi pekerjaan, dan disiplin kerja masing-masing memiliki pengaruh positif yang signifikan terhadap kepuasan kerja. Selain itu, kepuasan kerja secara signifikan memediasi hubungan antara variabel-variabel independen tersebut dengan kinerja karyawan. Temuan ini menyoroti pentingnya kepemimpinan yang efektif, peran pekerjaan yang terdefinisi dengan baik, dan disiplin kerja yang konsisten dalam menumbuhkan kepuasan karyawan dan meningkatkan kinerja organisasi. Studi ini menawarkan wawasan yang berharga untuk pengembangan sumber daya manusia dan manajemen strategis dalam konteks organisasi yang serupa.
Pemetaan Literatur tentang Layanan Prima di Perguruan Tinggi: Analisis Tematik Berbasis PRISMA Muis, Indra
Jurnal Siber Multi Disiplin Vol. 3 No. 1 (2025): Jurnal Siber Multi Disiplin (April 2025)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jsmd.v3i1.418

Abstract

Di era globalisasi dan transformasi digital yang pesat, lembaga pendidikan tinggi semakin diharapkan untuk tidak hanya menyediakan keunggulan akademis tetapi juga layanan yang unggul bagi mahasiswa dan komunitas akademis. Studi ini bertujuan untuk meninjau dan memetakan literatur terkini tentang keunggulan layanan di pendidikan tinggi secara sistematis menggunakan kerangka kerja PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses). Sebanyak artikel jurnal peer-review yang diterbitkan antara tahun 2015 dan 2024 bersumber dari basis data internasional yang bereputasi baik, termasuk Scopus, dan dianalisis menggunakan teknik pengkodean tematik. Karya ini orisinal dalam pendekatan metodologisnya dengan menerapkan Tinjauan Literatur Sistematis (SLR) berbasis PRISMA, sebuah metode yang jarang diadopsi dalam konteks keunggulan layanan di pendidikan tinggi, khususnya di Asia Tenggara dan negara-negara berkembang lainnya. Dengan mensintesis satu dekade penelitian internasional, studi ini mengidentifikasi tren tematik utama, kerangka kerja konseptual, dan kesenjangan penelitian, yang menawarkan wawasan berharga untuk pembuatan kebijakan berbasis bukti dan penyelidikan akademis di masa mendatang. Temuan ini mengungkapkan kurangnya studi integratif yang menggabungkan perspektif manajerial, pedagogis, digital, dan pengalaman mahasiswa. Lebih jauh, studi ini menyoroti perlunya penelitian yang menjembatani pendekatan kuantitatif dan kualitatif untuk memahami sepenuhnya dinamika keunggulan layanan dalam lingkungan pendidikan tinggi.
A PRISMA-Guided Systematic Review on the Business Performance of Small and Medium Enterprises in Indonesia Muis, Indra
Journal of Accounting and Finance Management Vol. 6 No. 3 (2025): Journal of Accounting and Finance Management (July - August 2025)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v6i3.2261

Abstract

This study aims to systematically review and synthesize recent empirical research on the business performance of Small and Medium Enterprises (SMEs) in Indonesia using the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) framework. A systematic literature review was conducted based on articles indexed in the Scopus database. A total of 66 studies published between 2021and 2025 were identified and analysed using a structured PRISMA-based protocol. Inclusion criteria were applied to screen studies based on relevance, language, and context. Thematic synthesis was employed to identify key drivers and constraints affecting SME performance. The analysis reveals that business performance in Indonesian SMEs is predominantly influenced by innovation capability, digital transformation, entrepreneurial orientation, financial literacy, and government policy support. Most studies utilized quantitative approaches and focused on manufacturing and service sectors. However, regional disparities and methodological gaps remain in the existing literature. The findings provide useful insights for SME stakeholders, policymakers, and academic researchers in understanding the determinants of SME performance and identifying under-researched areas for future inquiry. This is one of the first comprehensive reviews applying PRISMA to synthesize literature on SME business performance in the Indonesian context. It highlights current trends, gaps, and future research opportunities.
Brand image and product quality effects on customer loyalty mediated by customer satisfaction Muis, Indra; Sumardiono, Sumardiono; Manurung, Handrean; Melia, Melia
Gema Wiralodra Vol. 14 No. 3 (2023): Gema Wiralodra
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/gw.v14i3.585

Abstract

This qualitative research explores the interplay between brand image, product quality, customer satisfaction, and customer loyalty in the context of Bekasi batik products. The study posits that customer satisfaction is a mediating variable between customer loyalty and the independent variables of brand image and quality. Using a simple random sampling technique, data was gathered through questionnaires distributed to 100 customers at a Bekasi Batik shop located within the Bekasi City Government Office Complex, representing a population of 456 people. Data collection occurred in August 2023 at the government office complex in Bekasi city, West Java, Indonesia. The findings highlight the pivotal role of brand image, product quality, customer satisfaction, and loyalty. The research suggests that business owners in the Bekasi Batik industry should reinforce the brand image by fostering trust, incorporating added values, and cultivating prestige. Additionally, enhancing product quality through improvements in appearance, reliability, durability, and overall product attraction is recommended. The study concludes that strengthening the brand image and improving product quality is essential for fostering customer satisfaction and loyalty. These implications underscore the importance of strategic measures for Batik Bekasi businesses to thrive in a competitive market by ensuring customer contentment and building enduring loyalty.
Co-Authors Endang Retnoningsih kamalia, Rahmadienna Fachrunnisa Manurung, Handrean Melia Melia Pakpahan, Diana Putri Putri, Anissa Dinda Solikin Solikin Sumardiono Sumardiono, Sumardiono Wati, Mia Fajar Widiawati, Kristiana Yohny Anwar