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All Journal International Journal of Informatics, Economics, Management and Science Journal of Engineering, Technology and Computing (JETCom) Economics and Business Journal Jurnal Akselerasi Merdeka Belajar dalam Pengabdian Orientasi Masyarakat (Jurnal AMPOEN) IJHABS Aksi Kita: Jurnal Pengabdian Kepada Masyarakat
Wibowo, Arief Nugroho
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Religion Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Neuroscience Physics Social Sciences Other

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PELATIHAN STRATEGI PEMASARAN DIGITAL KREATIF UNTUK BISNIS ONLINE Syahiddin, Muhamad; Dwi Cahyo, Ismail; Utama, Wahyu; Wibowo, Arief Nugroho; Putri, Novita Delima
Jurnal Akselerasi Merdeka Belajar dalam Pengabdian Orientasi Masyarakat (AMPOEN): Jurnal Pengabdian kepada Masyarakat Vol 2 No 1b (2024): JULI (Tambahan)
Publisher : UNIVERSITAS SERAMBI MEKKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/ampoen.v2i1b.2069

Abstract

Pelatihan "Strategi Pemasaran Digital Kreatif untuk Bisnis Online" dirancang untuk meningkatkan pemahaman dan keterampilan peserta dalam pemasaran digital, yang sangat penting dalam era bisnis modern. Pelatihan ini mencakup teori dasar dan strategi pemasaran digital, serta memberikan latihan praktis dalam menggunakan alat-alat digital seperti Google Ads, Facebook Ads, dan Google Analytics. Melalui metode pembelajaran yang interaktif seperti studi kasus, diskusi kelompok, dan simulasi, peserta mampu mengembangkan ide-ide kreatif untuk kampanye pemasaran yang inovatif. Hasil pelatihan menunjukkan peningkatan pemahaman, keterampilan praktis, dan kemampuan analisis data peserta. Meskipun terdapat beberapa tantangan dalam penerapan strategi, peserta melaporkan peningkatan kinerja bisnis mereka. Rekomendasi untuk ke depan termasuk menyediakan bimbingan lanjutan dan pelatihan tambahan yang lebih mendalam tentang topik-topik tertentu dalam pemasaran digital.
Penerapan Pencahayaan Matahari yang Mempengaruhi Kenyamanan Bangunan Tinggi Perkasa Alam, Bambang; Yuliasari, Indah; Wibowo, Arief Nugroho
Journal of Engineering, Technology and Computing (JETCom) Vol. 2 No. 2 (2023): JETCom, July 2023
Publisher : Yayasan Bina Internusa Mabarindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63893/jetcom.v2i2.95

Abstract

Bangunan menghasilkan 40% dari emisi gas rumah kaca global dan menggunakan 33% dari sumber alami termasuk sumber-sumber non-terbarukan. Sehingga bangunan memiliki potensi besar dalam mengurangi itu. Dianjurkan untuk mencegah 20 C suhu meningkat dan mengurangi emisi CO2 sebesar 70% pada tahun 2030. Untuk mendukung ini, penggunaan energi terbarukan harus lebih ditingkatkan sebagai pengganti sumber energi non-terbarukan. Optimasi dalam hal ini adalah upaya untuk memenuhi kebutuhan energi untuk kenyamanan yang lebih baik di ruang dengan memanfaatkan energi matahari. Secara global, matahari menyediakan 10.000 kali energi manusia, energi ini dapat digunakan secara bebas dan tidak terbatas. cerita multi bangunan dipilih dengan pertimbangan ruang terbatas tanah di masa depan. Langkah awal adalah untuk menganalisis orientasi bangunan dipelajari (gedung kelas universitas di Jakarta Timur) di samping orbit matahari di lokasi terkait. Langkah selanjutnya adalah menghitung lebar kemungkinan daerah untuk panel surya untuk ditempatkan. pemanfaatan energi surya dilakukan oleh Usulan instalasi panel surya. Usulan instalasi panel surya dilakukan dengan menganalisis posisi yang optimal sebagian besar panel terhadap posisi matahari dengan panas maksimal tapi masih mempertimbangkan penampilan estetika bangunan. Pemasangan panel ini dapat mengurangi penggunaan listrik energi dari sumber terbarukan. Kata kunci: bangunan, comfort , pencahayaan,
The Influence of Fixed Assets Investment, Solvency, Working Capital and Free Cash Flow on The Profitability of Manufacturing Companies Listed on The Indonesian Stock Exchange Period 2017-2020 Wibowo, Arief Nugroho; Pangesti, Indah; Saputro, Firdaus Budhy
Economics and Business Journal (ECBIS) Vol. 2 No. 3 (2024): March
Publisher : Economics and Business Journal (ECBIS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v2i3.128

Abstract

This research aims to examine the effect of Fixed Asset Investment, Solvency, Working Capital and Free Cash Flow on Profitability. Several previous studies showed various results. To obtain valid results, a test is carried out on each variable based on the hypothesis that is built. The research population is manufacturing companies listed on the Indonesia Stock Exchange for the 2017-2020 period. The sample used was selected using a purposive sampling method. After eliminating data with several criteria, 57 companies were identified as samples during the 2017-2020 period. Hypothesis testing was carried out using multiple linear regression analysis with the help of IBM SPSS version 25 software. The results of this research show that Fixed Asset Investment, Solvency and Free Cash Flow have an influence on Profitability, while Working Capital has no influence on Profitability. 
Economic Transformation in the Era of Digitalization and Its Implications for the Employment Sector (Literature Review) Wibowo, Arief Nugroho; Pangesti, Indah; Saputro, Firdaus Budhy; Dwi Cahyo, Ismail
International Humanity Advance, Business & Sciences Vol 2 No 4 (2025): April
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v2i4.403

Abstract

The digitalization era has transformed the global economy and reshaped the labor market. This literature review examines the implications of digital transformation on economic structures and employment sectors. Key technologies, including artificial intelligence (AI), big data, and the Internet of Things (IoT), have accelerated business model evolution and enhanced efficiency across industries. However, these advancements have also disrupted traditional employment patterns by creating new job opportunities while simultaneously automating and eliminating manual labor roles. This study highlights the dual impact of digitalization: the emergence of flexible work through digital platforms and the risk of structural unemployment due to skill gaps and automation. Reskilling and upskilling are identified as essential strategies to prepare the workforce for evolving demands. Furthermore, governments and corporations must collaborate to develop adaptive employment policies and comprehensive training programs. While digitalization presents challenges, such as inequality and workforce displacement, it also offers opportunities for global connectivity, innovation, and economic inclusion. This paper concludes that leveraging these opportunities requires proactive strategies to ensure a dynamic and sustainable employment ecosystem.
Pelatihan Aplikasi Canva Sebagai Strategi untuk Meningkatkan Kemampuan Teknologi pada Komunitas Belajar Guru Majenang Kabupaten Cilacap Jawa Tengah Pujiastuti; Mardiyati, Sri; Perkasa Alam, Bambang; Wibowo, Arief Nugroho
Aksi Kita: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 3 (2025): JUNI 2025
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/rnwmwk47

Abstract

Perkembangan teknologi digital menuntut guru untuk memiliki literasi teknologi dalam proses pembelajaran. Sayangnya, masih banyak guru di daerah yang mengalami keterbatasan dalam mengakses dan menggunakan media ajar digital secara optimal. Kegiatan pengabdian ini bertujuan untuk meningkatkan kompetensi guru dalam memanfaatkan aplikasi Canva sebagai media pembelajaran yang kreatif, praktis, dan mudah diakses. Sasaran kegiatan ini adalah Komunitas Belajar Guru di Kecamatan Majenang, Kabupaten Cilacap, Jawa Tengah. Metode pelaksanaan terdiri dari ceramah, demonstrasi, praktik langsung, dan evaluasi melalui instrumen pre-test dan post-test. Hasil kegiatan menunjukkan peningkatan signifikan pada aspek pengetahuan dan keterampilan peserta dalam menggunakan Canva, yang ditunjukkan oleh kenaikan rata-rata nilai post-test sebesar 32,8 poin. Umpan balik peserta juga menunjukkan bahwa 92% merasa pelatihan ini sangat bermanfaat dan siap mengaplikasikan hasil pelatihan ke dalam pembelajaran di kelas. Pelatihan ini terbukti menjadi strategi yang efektif untuk meningkatkan literasi digital guru, khususnya dalam konteks pengembangan media pembelajaran visual yang relevan dengan karakteristik generasi digital.
Determinants of Foreign Direct Investment (FDI) in Java Island: Strategic Implications for Regional Development Wibowo, Arief Nugroho; Subiyantoro, Heru; Sugiyanto; Pujiastuti
International Humanity Advance, Business & Sciences Vol 3 No 1.1 (2025): Special Issue
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v3i1.1.641

Abstract

This study aims to analyze the influence of infrastructure, labor costs, market size, and governance on Foreign Direct Investment (FDI) in Indonesia during the 2016–2017 period. Using a quantitative approach and annual secondary data, multiple linear regression analysis was conducted through SPSS 26. The findings indicate that while infrastructure and governance demonstrated relatively stable conditions, labor costs significantly fluctuated and appeared to have a potential inverse relationship with FDI inflows. However, the statistical significance during this period was limited due to the small data sample, suggesting the need for further longitudinal data to draw firmer conclusions. The analysis provides an early insight into how these structural factors might shape FDI performance in the post-global financial recovery phase.
Factors Influencing the Growth of MSMEs and Their Impact on Employment Opportunities and Income Inequality in Java Island (2017–2019) Wibowo, Arief Nugroho; Subiyantoro, Heru; Sugiyanto, Sugiyanto; Pujiastuti, Pujiastuti
International Journal of Informatics, Economics, Management and Science Vol 4 No 2 (2025): IJIEMS (August 2025)
Publisher : Sekolah Tinggi Manajemen Informatika dan Komputer Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52362/ijiems.v4i2.2020

Abstract

This study aims to analyze the factors influencing the growth of Micro, Small, and Medium Enterprises (MSMEs) and their impact on employment opportunities and income inequality in Java Island during the period 2017–2019. Using multiple linear regression analysis with SPSS software, the study examines the influence of seven independent variables: employment rate, Gini index, credit access, digitalization, infrastructure, education programs, and policy index on MSME growth as the dependent variable. The results reveal that the Gini index and education programs have a significant negative effect on MSME growth, while the policy index shows a significant positive effect. Other variables were found to be statistically insignificant, although high Variance Inflation Factor (VIF) values indicate potential multicollinearity. These findings suggest that income inequality and government policy effectiveness are critical determinants of MSME development. Policy implications emphasize the need for targeted interventions to reduce inequality, improve the relevance of entrepreneurship education, and maintain consistent regional policies to strengthen MSMEs' contributions to job creation and income equality in Indonesia.
Co-Authors Bambang Perkasa Alam Dwi Cahyo, Ismail Firdaus Budhy Saputro Indah Pangesti Pujiastuti Pujiastuti Pujiastuti, Pujiastuti Putri, Novita Delima Sri Mardiyati Subiyantoro, Heru SUGIYANTO Sugiyanto - Syahiddin, Muhamad Utama, Wahyu Yuliasari, Indah