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All Journal Jurnal Akselerasi Merdeka Belajar dalam Pengabdian Orientasi Masyarakat (Jurnal AMPOEN) IJHABS
Syahiddin, Muhamad
Unknown Affiliation
Religion Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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PELATIHAN STRATEGI PEMASARAN DIGITAL KREATIF UNTUK BISNIS ONLINE Syahiddin, Muhamad; Dwi Cahyo, Ismail; Utama, Wahyu; Wibowo, Arief Nugroho; Putri, Novita Delima
Jurnal Akselerasi Merdeka Belajar dalam Pengabdian Orientasi Masyarakat (AMPOEN): Jurnal Pengabdian kepada Masyarakat Vol 2 No 1b (2024): JULI (Tambahan)
Publisher : UNIVERSITAS SERAMBI MEKKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/ampoen.v2i1b.2069

Abstract

Pelatihan "Strategi Pemasaran Digital Kreatif untuk Bisnis Online" dirancang untuk meningkatkan pemahaman dan keterampilan peserta dalam pemasaran digital, yang sangat penting dalam era bisnis modern. Pelatihan ini mencakup teori dasar dan strategi pemasaran digital, serta memberikan latihan praktis dalam menggunakan alat-alat digital seperti Google Ads, Facebook Ads, dan Google Analytics. Melalui metode pembelajaran yang interaktif seperti studi kasus, diskusi kelompok, dan simulasi, peserta mampu mengembangkan ide-ide kreatif untuk kampanye pemasaran yang inovatif. Hasil pelatihan menunjukkan peningkatan pemahaman, keterampilan praktis, dan kemampuan analisis data peserta. Meskipun terdapat beberapa tantangan dalam penerapan strategi, peserta melaporkan peningkatan kinerja bisnis mereka. Rekomendasi untuk ke depan termasuk menyediakan bimbingan lanjutan dan pelatihan tambahan yang lebih mendalam tentang topik-topik tertentu dalam pemasaran digital.
Tourism Sector's Contribution To Absorbing Labor In Indonesia Syahiddin, Muhamad; Sumaryoto, Sumaryoto; Yolanda, Yolanda
International Humanity Advance, Business & Sciences Vol 3 No 1.1 (2025): Special Issue
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v3i1.1.623

Abstract

The tourism sector plays a significant role in the Indonesian economy, both in terms of added value, foreign exchange earnings, and as a job creator. The panel data linear regression method is used to determine the effect of the tourism sector on labor absorption using panel data for 10 years of time series data and 41 cross-sectional data from districts/cities in three provinces in Indonesia. This quantitative research method using secondary data shows that cultural, ethnic, and linguistic diversity is a great potential in tourism development, while the creative economy sector has the potential to be a locomotive for increasing labor absorption. However, on the other hand, tourism is also one of the sectors most vulnerable to the COVID-19 pandemic.
Co-Authors Dwi Cahyo, Ismail Putri, Novita Delima Sumaryoto Sumaryoto, Sumaryoto Utama, Wahyu Wibowo, Arief Nugroho Yolanda Yolanda, Yolanda