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PENGARUH PENYULUHAN DAN ADVOKASI TERHADAP REPUTASI LEMBAGA PERKUMPULAN KELUARGA BERENCANA INDONESIA (PKBI) CABANG CIREBON Budiastuti, Endah; Susanti
Jurnal Riset Manajemen, Bisnis, Akuntansi dan Ekonomi Vol 2 No 2 (2023): Jurnal Riset Manajemen, Bisnis, Akuntansi dan Ekonomi (JAMBAK)
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/jambak.v2i2.77

This study aims to determine the influence of health promotion through counseling and advocacy on the reputation of the Indonesian Family Planning Association (PKBI) Cirebon Branch, the methods used in this study are descriptive research methods - verifiative, data collection techniques with the dissemination of questionnaires to the public who participated in counseling and surveillance activities with a population of 480 people and the determination of a sample of 90 people with using axial sampling techniques. Technical analysis of questionnaire data with the help of SPSS version 26, It was conducted using a likerts scale which was then tested using a validation test technique with pearson correlation method and reliability test technique using Alpha Cornbach's method. Regression model testing is carried out through classical assumption tests with normality test techniques, linearity tests, multicollinearity tests, heteroskedasticity tests. Regression testing is carried out by multiple regression analysis tests that produce the equation Y = 10.052 + 0.485 X1 + 0.133 X2 + e and hypothesis testing using simultaneous tests (F-test) and determination coefficient tests (R2) which produce simultaneous tests (F) with significance (Sig) values of 0,000 where significance (Sig) < 0.05 so as to result in the conclusion that there is an influence of counseling and advocacy on the reputation of PKBI Cab institutions Cirebon or hypothesis is accepted. ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh promosi kesehatan melalui penyuluhan dan advokasi terhadap reputasi Lembaga Perkumpulan Keluarga Berencana Indonesia (PKBI) Cabang Cirebon, metode yang digunakan dalam penelitian ini adalah metode penelitian deskriptif - verifikatif, teknik pengumpulan data dengan penyebaran kuesioner kepada masyarakat yang mengikuti kegiatan konseling dan surveilanse dengan jumlah populasi sejumlah 480 orang dan penetapan sampel sejumlah 90 orang dengan menggunakan teknik sampling aksidental. Teknis analisa data kuesioner dengan bantuan SPSS versi 26, dilakukan menggunakan skala likerts yang di kemudian di uji menggunakan teknik uji validasi dengan metode pearson correlation dan teknik uji reliabilitas menggunakan metode Alpha Cornbach’s. pengujian model regresi dilakukan melalui uji asumsi klasik dengan teknik uji normalitas, uji linearitas, uji multikolinearitas, uji heteroskedastisitas. Pengujian regresi dilakukan dengan uji analisis regresi berganda yang menghasilkan persamaan Y = 10,052 + 0,485 X1 + 0,133 X2 + e dan pengujian hipotesis dengan menggunakan uji simultan (uji-F) dan uji koefisien determinasi (R2) yang menghasilkan uji simultan (F) dengan nilai significance (Sig) sebesar 0.000 dimana significance (Sig) < 0,05 sehingga menghasilkan kesimpulan terdapat pengaruh penyuluhan dan advokasi terhadap reputasi lembaga PKBI Cab. Cirebon atau hipotesa di terima.

Effect of service quality PT. Cross Marga Sedaya on consumer satisfaction in use e-toll card on Cipali toll road Budiastuti, Endah; Agustin, Nindiya
Journal of Enterprise and Development (JED) Vol. 3 No. 2 (2021): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v3i2.3841

This research is motivated by the finding when the toll gates on the Cipali toll road do not provide transaction service satisfaction and services that are not in accordance with customer expectations such as the availability of substations at the gate which in reality cannot meet the surge in customers, especially during working hours and on holidays. In addition, the availability of ramps is also not proportional to the number of vehicles exiting the Cipali toll gate. This shows that there are problems regarding transaction services which have implications for the low transaction speed of toll road customers. To test these variables, researchers used hypothesis testing using simple regression and quantitative methods using correlational techniques. The data analysis technique uses a simple regression technique. The results showed that the influence of PT.Lintas Marga Sedaya's service quality on consumer satisfaction in using the E-Toll Card on the Cipali toll road was in the very strong category. This is based on the value of rcount = 0.937 which is in the correlation interval 0.800–1,000 with a very strong category. In order to determine the significance level at = 0.05 (5%) the value of tcount = 26,216 and ttable = 1.66105. Thus, tcount > ttable, which means that there is a significant effect between variable X on variable Y, where the contribution of service quality to satisfaction is large. consumers by 87.9% and the remaining 12.1% is influenced by other factors not examined in this study.

Pengaruh Promosi Dan Inovasi Produk Terhadap Keputusan Pembelian Produk Restu Ibu Sukabumi M. Ilyas Saputra, Dikdik; Budiastuti, Endah; Suwandi
Jurnal Pendidikan dan Pengajaran Vol. 3 No. 2 (2024): Volume 3 Nomer 2 (2024)
Publisher : PT. Syaelindra Karya Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69808/pijar.v3i2.81

Penelitian ini ditujukan untuk mengetahui adanya penaruh promosi dan inovasi produk terhadap kepuusan pembelian, dan untuk metode penelitian ini yaitu kuantitatif dan penelitian ini didukung oleh populasi yaitu konsumen restu ibu denga periode penjualan satu terakhir mencapai 336 orang dan penjualan mencapai 1.921 dengan penghitungan sampel menggunakan rumus slovin dengan total sampel mencapai 77 responden, alat untuk menganalisis penelitian ini menggunakan analisis regresi linear berganda dengan 3 variabel yang diteliti yaitu variabel promosi (X1), inovasi produk (X2) dan keputusan pembelian. Hasil penelitian ini menyatakan bahwa, berdasarkan uji t secara parsial seluruh variabel bebas yaitu promosi (X1) nilai sig 0,001 dan inovasi produk (X2) dengan nilai sig 0,000 berpengaruh terhadap keputusan pembelian (Y). bedasarkan hasil koefisien determinasi terdapat pengaruh antara ke 3 variabel sebesar 87,2% dan untuk sisanya sebesar 12,8% dipengaruhi oleh variabel lain, berdasarkan hasi regresi berganda ke 3 variabel mempunyai nilai konstanta sebesar 26,289 artinya terdapat pengaruh antara variabel promosi (X1), inovasi produk (X2) dan keputusan pembelian (Y). Maka dari itu restu ibu harus bisa mempertahankan sistem manajerial agar bisa meningkatkan keputusan pembelian dengan mengutamakan promosi dan inovasi produk yang sudah ada di restu ibu.

Effect of service quality PT. Cross Marga Sedaya on consumer satisfaction in use e-toll card on Cipali toll road Budiastuti, Endah; Agustin, Nindiya
Journal of Enterprise and Development (JED) Vol. 3 No. 2 (2021): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v3i2.3841

This research is motivated by the finding when the toll gates on the Cipali toll road do not provide transaction service satisfaction and services that are not in accordance with customer expectations such as the availability of substations at the gate which in reality cannot meet the surge in customers, especially during working hours and on holidays. In addition, the availability of ramps is also not proportional to the number of vehicles exiting the Cipali toll gate. This shows that there are problems regarding transaction services which have implications for the low transaction speed of toll road customers. To test these variables, researchers used hypothesis testing using simple regression and quantitative methods using correlational techniques. The data analysis technique uses a simple regression technique. The results showed that the influence of PT.Lintas Marga Sedaya's service quality on consumer satisfaction in using the E-Toll Card on the Cipali toll road was in the very strong category. This is based on the value of rcount = 0.937 which is in the correlation interval 0.800–1,000 with a very strong category. In order to determine the significance level at = 0.05 (5%) the value of tcount = 26,216 and ttable = 1.66105. Thus, tcount > ttable, which means that there is a significant effect between variable X on variable Y, where the contribution of service quality to satisfaction is large. consumers by 87.9% and the remaining 12.1% is influenced by other factors not examined in this study.

Go Green Products Using Ecoprint Techniques Sulaiman, Eman; Budiastuti, Endah; Pratiwi, Vina Andita; Herlina, Ellin; Suwandi; Virgiyanti; Kosasih, Asep
Indonesian Journal of Community Services Cel Vol. 1 No. 1 (2022): Indonesian Journal of Community Services Cel
Publisher : Research and Social Study Institute

The purpose of this community service (PKM) is to help increase the economic value of the community from the sale of Batik Ecoprint, improve public knowledge by processing and to utilize natural resources, and produce environmentally friendly products (go green). This method is in the form of training to make batik works by using natural materials such as leaves that are around residential residents with the subject in Plumbon District, Cirebon Regency with the following stages: 1). Preparation stage. 2). Implementation stage The implementation of the training. 3). Lecture and simulation methods (direct practice). 4). Evaluation stage As an indicator of the success of community service. Implementation The results of the implementation of making motifs using the eco print technique show that: a) Activities can be carried out according to plan, b) Materials that have been planned can be carried out well, c) The results of the work of activity participants become personal property and tote bags can be used in dily activities and even sold d) The success of the activity participants in the skills of making eco print technique motifs with the guidance of mentors and the enthusiasm of the participants from the community element.

PENGARUH DIGITAL MARKETING TERHADAP MINAT BELI KONSUMEN PADA MARKETPLACE TOKO EDELWEIS PARFUME Saripudin, Razip; Budiastuti, Endah; Fitralisma , Gian
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 3 No. 4 (2025): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Penelitian ini bertujuan untuk menganalisis pengaruh digital marketing terhadap minat beli konsumen di Toko Edelweis Parfum. Metode yang digunakan adalah kuantitatif dengan pendekatan survei, dimana data dikumpulkan dari 93 responden yang telah berinteraksi dengan promosi digital toko melalui kuesioner online. Analisis regresi linier menunjukkan bahwa digital marketing berpengaruh signifikan terhadap minat beli konsumen (t-hitung = 1,783; t-tabel = 1,66196; p = 0,04). Koefisien determinasi (R-squared) menunjukkan bahwa digital marketing hanya menjelaskan 1,5% dari variasi minat beli konsumen. Hasil ini menunjukkan bahwa meskipun pengaruhnya kecil, digital marketing tetap dapat mempengaruhi minat beli konsumen secara signifikan. Penelitian ini menyoroti pentingnya optimalisasi strategi digital marketing dalam meningkatkan minat beli dan daya saing Toko Edelweis Parfum.

Pengaruh Kualitas Pelayanan terhadap Kepuasan Masyarakat pada Kantor Desa Bangbayang Kecamatan Lemahsugih Kabupaten Majalengka Putri, Putri; Budiastuti, Endah; Sumanti, Nur Alia
Jurnal Ekonomi Bisnis Antartika Vol. 3 No. 2 (2025): Desember
Publisher : Antartika Media Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70052/jeba.v3i2.1095

Penelitian ini dilatarbelakangi oleh hasil pra-survei yang menunjukkan masih rendahnya kualitas pelayanan, disiplin kerja, serta keterbatasan sarana dan prasarana di Kantor Desa Bangbayang Kecamatan Lemahsugih Kabupaten Majalengka. Kondisi tersebut berdampak pada menurunnya tingkat kepuasan masyarakat terhadap layanan administrasi desa. Penelitian ini bertujuan untuk mengetahui sejauh mana kualitas pelayanan berpengaruh terhadap kepuasan masyarakat. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan pengumpulan data primer melalui kuesioner dan wawancara. Jumlah sampel sebanyak 96 responden yang dipilih dari masyarakat Desa Bangbayang yang telah mendapatkan pelayanan administrasi. Analisis data dilakukan menggunakan regresi linier sederhana dan koefisien determinasi dengan bantuan perangkat lunak SPSS versi 21. Hasil penelitian menunjukkan bahwa kualitas pelayanan di Kantor Desa Bangbayang sudah tergolong baik serta berpengaruh signifikan terhadap kepuasan masyarakat. Hal ini dibuktikan dengan nilai uji statistik yang menunjukkan pengaruh positif kualitas pelayanan terhadap kepuasan masyarakat. Besarnya pengaruh kualitas pelayanan terhadap kepuasan masyarakat mencapai 70%, sedangkan sisanya sebesar 30% dipengaruhi oleh faktor lain di luar variabel penelitian. Dengan demikian, peningkatan kualitas pelayanan perlu terus dilakukan agar kepuasan masyarakat semakin meningkat. This research is motivated by a preliminary survey which indicated that the quality of service, work discipline, and available facilities at Bangbayang Village Office, Lemahsugih District, Majalengka Regency, were still inadequate, leading to a decrease in community satisfaction. The purpose of this study is to determine the effect of service quality on community satisfaction at the Bangbayang Village Office. The research applies a quantitative approach using primary data collected through questionnaires and interviews. The sample consisted of 96 respondents selected from residents who had received administrative services from the village office. Data analysis was carried out using simple linear regression and the coefficient of determination with the assistance of SPSS version 21. The findings reveal that the quality of services provided by the Bangbayang Village Office is generally good and has a significant effect on community satisfaction. Statistical tests confirm a positive influence of service quality on satisfaction, with service quality contributing 70% to the level of satisfaction, while the remaining 30% is influenced by other factors not examined in this study. Therefore, continuous improvement in service quality is essential to enhance community satisfaction.

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