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All Journal LingTera EDUCAFL : E-Journal of Education of English as a Foreign Language International Journal of Humanity Studies (IJHS) Jurnal Sasindo Unpam J-Lalite: Journal of English Studies Indonesian Journal of EFL and Linguistics JASL - Journal of Applied Studies in Language Priviet Social Sciences Journal LINGTERSA: Jurnal Linguistik, Terjemahan, Sastra International Journal Linguistics of Sumatra and Malay (IJLSM)
Widiatmika, Putu Wahyu
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Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Defamatory post against a beverage brand: A forensic linguistic study Widiatmika, Putu Wahyu
Priviet Social Sciences Journal Vol. 6 No. 3 (2026): March 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i3.1195

Abstract

A controversial post by an X user regarding the sweetness level of a beverage sparked significant debate on social media. Public opinion was divided; some criticized the user for employing coarse language, while others defended the tweet as a factual description that should be viewed as constructive criticism of the brand. As the tweet could be perceived as offensive to the corporate entity, it raised concerns regarding its potential classification as defamatory speech. This study aims to identify and analyze the defamatory expressions within the tweets by the account from the perspective of forensic linguistics. The primary data source for this study was a specific post regarding a beverage variant from a popular brand in Indonesia. Data collection employed the documentation method utilizing the note-taking technique. Potentially defamatory expressions were analyzed through the theories of syntax, semantics, pragmatics, and discourse. The data were analyzed using a descriptive-qualitative approach. The results indicate that the post specifically targeted the corporate entity, as evidenced by the syntactic construction. Furthermore, the diction and phrasing employed carried pejorative and negative connotations. Although the post stemmed from the user's unpleasant experience after consuming the beverage, it exhibited elements of reputational injury, libel, and insult directed at the company. Consequently, the utterance warranted classification as defamatory speech.
Co-Authors Bagus Made Ari Segara, Ida I Gusti Ayu Gede Sosiowati I Made Netra I Made Suastra I WAYAN PASTIKA Ida Bagus Made, Ari Segara Kinanti, Ida Bagus Made Ari Kusuma, Ni Made Yunita Widya Made Sri Satyawati Ni Komang, Ayu Wulandari Ni Luh Nyoman Seri Malini Nissa Puspitaning, Adni Segara, Ida Bagus Made Ari Wulandari, Ni Komang Ayu