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All Journal Journal of Applied Data Sciences INTELEKTIVA Panggung Kebaikan : Jurnal Pengabdian Sosial
DWI MUHAMMAD TAQWA
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Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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ANALISIS EKUITAS MEREK KOMUNIKASI PEMASARAN TERPADU PADA MODA OJEK ONLINE ‘’GRAB’’ DWI MUHAMMAD TAQWA; HARDYANSYAH
JURNAL EKONOMI, SOSIAL & HUMANIORA Vol 1 No 08 (2020): INTELEKTIVA : Jurnal Ekonomi, Sosial dan Humaniora E-ISSN 2686-5661
Publisher : KULTURA DIGITAL MEDIA ( Research and Academic Publication Consulting )

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Abstract

The purpose of this research are to: 1. To study and analyze the Brand Equity of Grab online ojek equity in Palembang, 2. To study and analyze the Integrated Marketing Communication of IMC Ojek Grab Online in Palembang. "Qualitative research methods are types of research that produce findings that cannot be achieved using statistical procedures or other ways of quantification. Qualitative research can be used for research on community life, history, behavior , organizational functionalization, social activities, etc. The results of the study can conclude that the IMC is carried out by fulfilling the requirements and results of Brand Equity that gives trust, and loyalty to users.
Pemberdayaan Usaha Sentra Ikan Asin Melalui Sosialisasi Pelatihan Digitalisasi bagi Kelompok Usaha di Seberang Ulu 1 Kota Palembang Wahidin Wahidin; Dwi Muhammad Taqwa
Panggung Kebaikan : Jurnal Pengabdian Sosial Vol. 1 No. 3 (2024): Agustus : Panggung Kebaikan : Jurnal Pengabdian Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/panggungkebaikan.v1i3.377

Abstract

One type of business that remains consistent and develops to meet community needs is the salted fish production business which is managed traditionally. As all types of businesses develop nowadays, market competition becomes increasingly fierce, so this situation forces business actors to try to optimize the processing of quality salted fish production and try to make new breakthroughs in the marketing of salted fish through digitalization. Technological advances or digitalization are currently one of the potentials that can be utilized by business actors as a promotional tool in increasing the productivity of salted fish businesses to the global market. Digitalization is one of the information technologies that is currently widely used for business activities and has the potential to be a means of business promotion through social media, which is considered very effective in encouraging business actors to develop further. This socialization activity was attended by 20 UKM participants (twenty people) who are members of the Palembang Salted Iwak Center (SIABANG) community in Lima Ulu Village, Palembang City. The aim of this activity is to motivate salted fish business actors to put into practice the knowledge they gained during training and be able to make product packages in packaging that are suitable for sale. The business actors were very enthusiastic in participating in the socialization and digitalization training activities delivered by the presenters. Conditions like this can motivate salted fish business actors to remain enthusiastic about selling their products so that their businesses can progress further into the global market.
Data Science Approaches to Analyzing Aesthetic Strategies in Contemporary Presidential Campaigns Isnawijaya Isnawijaya; Siti Rahayu Pratami Lexianingrum; Dwi Muhammad Taqwa; Deshinta Arrova Dewi; Tri Basuki Kurniawan
Journal of Applied Data Sciences Vol 6, No 2: MAY 2025
Publisher : Bright Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/jads.v6i2.609

Abstract

In today’s digital political landscape, social media platforms play a critical role in shaping voter engagement, especially among youth. This study investigates how aesthetic political strategies were applied in Prabowo Subianto’s 2024 presidential campaign on TikTok and Instagram. It focuses on decoding voter sentiment, optimizing content delivery, and identifying visual elements that resonate with the public. Using machine learning models tailored to various data types, the research analyses over 50,000 comments and 30 million engagements. A BERT-based sentiment analysis model achieved 88% accuracy, revealing 60% positive, 25% neutral, and 15% negative sentiment, reflecting broad public approval. Meanwhile, a Gradient Boosting engagement prediction model reached 85% accuracy in forecasting post performance based on content format, timing, and hashtag use. Posts with videos and trending hashtags had a 78% chance of high engagement, while static images without hashtags scored only 45%. Evening posts performed best, with a 25% higher likelihood of engagement. The findings highlight the value of AI-driven insights in political communication, emphasizing that emotionally and visually rich content—particularly patriotic and relatable themes—enhances audience connection. This study offers a practical framework for political actors to develop adaptive, data-informed strategies that align with voter preferences in an increasingly fragmented and fast-paced digital media environment.
Co-Authors Deshinta Arrova Dewi HARDYANSYAH Isnawijaya Isnawijaya Siti Rahayu Pratami Lexianingrum Tri Basuki Kurniawan Wahidin Wahidin