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All Journal INTELEKTIVA Jurnal Pengabdian kepada Masyarakat Bina Darma Panggung Kebaikan : Jurnal Pengabdian Sosial
DWI MUHAMMAD TAQWA
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Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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ANALISIS EKUITAS MEREK KOMUNIKASI PEMASARAN TERPADU PADA MODA OJEK ONLINE ‘’GRAB’’ DWI MUHAMMAD TAQWA; HARDYANSYAH
JURNAL EKONOMI, SOSIAL & HUMANIORA Vol 1 No 08 (2020): INTELEKTIVA : Jurnal Ekonomi, Sosial dan Humaniora E-ISSN 2686-5661
Publisher : KULTURA DIGITAL MEDIA ( Research and Academic Publication Consulting )

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Abstract

The purpose of this research are to: 1. To study and analyze the Brand Equity of Grab online ojek equity in Palembang, 2. To study and analyze the Integrated Marketing Communication of IMC Ojek Grab Online in Palembang. "Qualitative research methods are types of research that produce findings that cannot be achieved using statistical procedures or other ways of quantification. Qualitative research can be used for research on community life, history, behavior , organizational functionalization, social activities, etc. The results of the study can conclude that the IMC is carried out by fulfilling the requirements and results of Brand Equity that gives trust, and loyalty to users.
Pemberdayaan Usaha Sentra Ikan Asin Melalui Sosialisasi Pelatihan Digitalisasi bagi Kelompok Usaha di Seberang Ulu 1 Kota Palembang Wahidin Wahidin; Dwi Muhammad Taqwa
Panggung Kebaikan : Jurnal Pengabdian Sosial Vol. 1 No. 3 (2024): Agustus : Panggung Kebaikan : Jurnal Pengabdian Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/panggungkebaikan.v1i3.377

Abstract

One type of business that remains consistent and develops to meet community needs is the salted fish production business which is managed traditionally. As all types of businesses develop nowadays, market competition becomes increasingly fierce, so this situation forces business actors to try to optimize the processing of quality salted fish production and try to make new breakthroughs in the marketing of salted fish through digitalization. Technological advances or digitalization are currently one of the potentials that can be utilized by business actors as a promotional tool in increasing the productivity of salted fish businesses to the global market. Digitalization is one of the information technologies that is currently widely used for business activities and has the potential to be a means of business promotion through social media, which is considered very effective in encouraging business actors to develop further. This socialization activity was attended by 20 UKM participants (twenty people) who are members of the Palembang Salted Iwak Center (SIABANG) community in Lima Ulu Village, Palembang City. The aim of this activity is to motivate salted fish business actors to put into practice the knowledge they gained during training and be able to make product packages in packaging that are suitable for sale. The business actors were very enthusiastic in participating in the socialization and digitalization training activities delivered by the presenters. Conditions like this can motivate salted fish business actors to remain enthusiastic about selling their products so that their businesses can progress further into the global market.
Konten Kreatif Digital Sebagai Upaya Peningkatan Promosi UMKM Binaan Provinsi Jambi Isnawijayani, Isnawijayani; Rahma Santhi Zinaida; Dwi Muhammad Taqwa; Warda Soraya; Mira Apriani; M.Hafizni
Jurnal Pengabdian kepada Masyarakat Bina Darma Vol. 5 No. 1 (2025): Jurnal Pengabdian kepada Masyarakat Universitas Bina Darma
Publisher : DRPM-UBD

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/730jz208

Abstract

Tujuan utama Pengabdian kepada Masyarakat (PKM) adalah menyebarluaskan pengetahuan kepada masyarakat di lingkungan sekitar Universitas. Selain itu, tujuan Pengabdian Kepada Masyarakat (PKM) adalah mendekatkan lembaga pendidikan dengan masyarakat, sehingga perguruan tinggi dapat membantu pemerintah dalam mempercepat gerak laju ekonomi masyarakat dan mempersiapkan kader-kader pelaku pembangunan yang berkualitas.Sasaran kegiatan Pengabdian kepada masyarakat (PKM) ini adalah penyuluhan dan pelatihan pada Pelaku Usaha Ekonomi Kreatif UMKM Di Provisi Jambi yang merupakan UMKM binaan Dinas Kebudayaan dan Pariwisata Provinsi Jambi berkaitan dengan pelatihan pembuatan konten kreatif yang dapat diaplikasikan pada proses pemasaran produk untuk UMKM. Hal ini bertujuan untuk menambah wawasan pengetahuan masyarakat dan manfaat dalam pengabdian ini dapat diterima oleh para Pelaku Usaha Ekonomi Kreatif UMKM Di Provisi Jambi. Luaran kegiatan selain mengimplementasikan MOU, program studi juga menghasilkan Implementation Agreement (IA) yang bermanfaat untuk akreditasi prodi dan sebagai publikasi kegiatan akan diterbitkan pada jurnal pengabdian kepada masyarakat nasional dan artikel pada media online.
Co-Authors HARDYANSYAH Isnawijayani M.Hafizni Mira Apriani Rahma Santhi Zinaida Wahidin Wahidin Warda Soraya