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All Journal INTELEKTIVA Jurnal Pengabdian kepada Masyarakat Bina Darma Panggung Kebaikan : Jurnal Pengabdian Sosial
DWI MUHAMMAD TAQWA
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Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Journal : INTELEKTIVA

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ANALISIS EKUITAS MEREK KOMUNIKASI PEMASARAN TERPADU PADA MODA OJEK ONLINE ‘’GRAB’’ DWI MUHAMMAD TAQWA; HARDYANSYAH
JURNAL EKONOMI, SOSIAL & HUMANIORA Vol 1 No 08 (2020): INTELEKTIVA : Jurnal Ekonomi, Sosial dan Humaniora E-ISSN 2686-5661
Publisher : KULTURA DIGITAL MEDIA ( Research and Academic Publication Consulting )

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Abstract

The purpose of this research are to: 1. To study and analyze the Brand Equity of Grab online ojek equity in Palembang, 2. To study and analyze the Integrated Marketing Communication of IMC Ojek Grab Online in Palembang. "Qualitative research methods are types of research that produce findings that cannot be achieved using statistical procedures or other ways of quantification. Qualitative research can be used for research on community life, history, behavior , organizational functionalization, social activities, etc. The results of the study can conclude that the IMC is carried out by fulfilling the requirements and results of Brand Equity that gives trust, and loyalty to users.
Co-Authors HARDYANSYAH Isnawijayani M.Hafizni Mira Apriani Rahma Santhi Zinaida Wahidin Wahidin Warda Soraya