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All Journal KOMUNIKA Jurnal Rekayasa, Teknologi, dan Sains JERNIH: Journal of Environmental Engineering and Hygiene Jurnal Bakti Masyarakat Manajemen Jurnal Akademik Pengabdian Masyarakat
Nasoetion, Panisean
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Religion Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Social Sciences

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Journal : KOMUNIKA

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Environmental Communication And Ecolinguistic Studies In Plastic Waste Management Discourse On Social Media Nasoetion, Panisean; Samhati, Siti
KOMUNIKA Vol 7 No 2 (2024): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/komunika.v7i2.25709

Abstract

This research examines environmental communication patterns and ecolinguistic aspects in plastic waste management discourse conducted by the @waste4change social media account. The research focuses on communication strategies, language use, and their impact on environmental awareness through a qualitative approach with critical discourse analysis. Data were collected through social media content documentation, in-depth interviews, and digital observation during the period of January-June 2024. The results show that @waste4change uses an integrative communication strategy with emphasis on educational and practical aspects. Ecolinguistic studies reveal consistent use of environmental lexicons, effective ecological metaphors, and positive framing in message delivery. The developed communication patterns have successfully built community engagement and encouraged behavioral changes in plastic waste management. These findings provide theoretical implications for developing digital-based environmental communication models and understanding the role of language in environmental campaigns. This research recommends the importance of integrating linguistic aspects into environmental communication strategies in the digital era.
Co-Authors Abadi, Ananda Restu Abesha, Muhammad Bagas ADELIA, PUTRI Adi Setiawan Agatha, Titania Puela Alkhinaya, Imelzsa Arbi, Mokhram Ari Arum, Naiya Giska Fauzhia Sekar Atmono, Atmono Ayu Pratiwi, Ayu Cintika, Sara Famelia Dewi Lestari Diah Ayu Wulandari, Diah Ayu Ergantara, Rani Ismiarti Febriansyah, Aldy Rahmat Gustina, Devi Hardoyo Hardoyo, Hardoyo Haryadi, Andri Hidayat, Mario Maisya, Anindia Nur Marsad, Hardoyo Mukti, Audy Dasaela Junia Mukti, Audy Desaela Junia Nasrudienullah, Muhammad Ikhsan Natalina Natalina Sahara, Kiki Iqbal Saputra, Maulizar Saputra, Muhammad Dio Sari, Fariezta Siti Samhati Sulastri Sulastri Sutikno Sutikno Wijaya, Maruf Ajisaka Yupratama, Sopfanur Zuliani, Nopita