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All Journal Al-Muzdahir: Jurnal Ekonomi Syariah Jurnal Penelitian dan Pengabdian Masyarakat Opportunity Jurnal Penelitian dan Pengabdian Masyarakat
Zawawi, Abdullah
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Religion Humanities Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Analisis Rasio 3 - Bank Komersial dengan Uji - Rls: Implikasi dan Bukti Kinerja Keuangan Bank Indonesia dan Malaysia Lucky, Muhammad; Zawawi, Abdullah
Al-Muzdahir : Jurnal Ekonomi Syariah Vol. 6 No. 2 (2024): Juli : Al-Muzdahir : Jurnal Ekonomi Syariah
Publisher : Institut Pesantren Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/ekis.v6i2.888

Abstract

Abstracts This research aims to analyze the interaction between commercial banks in Indonesia and commercial banks in Malaysia on bank financial performance reports seen from the ratio aspect of bank financial reports. The method used in this research is a quantitative descriptive method by knowing the existence of the Dependent variable value on the variable (Independent) or more without making relationships and comparisons with other variables. In terms of bank value using the 3 - RLS implementation route, namely, the bank's Profitability Ratio is calculated by looking for Return on Assets (ROA), Return on Equity (ROE), Net Profit Margin (NPM), and Operating Expenses / Operating Income (BOPO). The Liquidity Ratio is calculated by finding the Quick Ratio (QR), Loan to Deposit Ratio (LDR), and Loan to Assets Ratio (LAR). The Solvency Ratio is calculated by looking for the Capital Adequacy Ratio (CAR) and Debt to Equity Ratio (DER). The results of this research evaluate and see the feasibility of 3 commercial banks in Indonesia and Malaysia against the Central Bank using the Triple - RLS method concept. As for commercial banks, there is policy integration with central bank criteria. Therefore, there needs to be discipline and commitment in improving financial performance in financial reports between Indonesian and Malaysian commercial banks.
Urgensi Strategi Pemasaran UMKM Pada Era Digital: Studi kasus pada usaha "Aneka Krupuk" di desa Dagan Zawawi, Abdullah; Auwalia, Atik Fiitrotul; Nikmah, Nafidatun
Opportunity Jurnal Penelitian dan Pengabdian Masyarakat Vol 2 No 1 (2024): Opportunity Jurnal Penelitian dan Pengabdian Masyarakat
Publisher : Fakultas Ekonomi dan Bisnis Islam Institut Pesantren Sunan Drajat Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/oppotunity.v2i1.776

Abstract

Nowadays, business competition is increasingly high, especially with increasingly rapid technological developments, MSME players must have a good strategy in order to remain competitive with other competitors. Therefore, this research aims to find out the marketing strategies carried out by MSMEs in facing very high competition in the digital era. The research method in this research uses a qualitative approach through carefully prepared interviews with MSME actors dagan. The results of this research are that the strategy that must be carried out by MSMEs dagan in order to survive in the digital era is to support aggressive marketing strategies so that they can show that these MSMEs can have the strength to take advantage of existing opportunities, so they can open more branches and gain abundant profits. and can establish good communication relationships with consumers. Persaingan usaha pada zaman sekarang semakin tinggi apalagi pada perkembangan teknologi yang semakin pesat membuat para pelaku UMKM harus mempunyai strategi yang baik agar tetap bisa bersaing dengan para kompetitor lainnya. Maka dari itu penelitihan ini bertujuan agar dapat mengetahui strategi pemasaran yang dilakukan oleh para UMKM dalam menghadapi persaingan yang sangat tinggi di era digital. Metode penelitihan dalam penelitihan ini menggunakan pendekatan kualitatif melalui wawancara yang sudah dipersipkan secara matang pada pelaku UMKM. Hasil penelitihan ini bahwa strategi yang harus dilakukan oleh UMKM agar bisa bersing pada era digital adalah mendukung pada strategi pemasaran yang agresif agar bisa menunjukan bahwa UMKM dagan ini bisa memiliki kekuatan untuk memanfaatkan peluang yang ada, agar bisa membuka cabang lebih banyak lagi dan mendapatkan keuntungan yang berlimpah dan dapat menjalin hubungan komunikasi dengan baik pada para konsumen.
Pemberdayaan UMKM melalui Digital Marketing di Desa Tenggulun Kecamatan Solokuro Kabupaten Lamongan Afan Zaini, Ahmad; Zawawi, Abdullah; Auwalia, Atik Fitrotul; lisnawati, Ika; Annisa’ Nur Aini, Sukma Fajar; Farih fakhruddin, Muhammad Zaidan
Opportunity Jurnal Penelitian dan Pengabdian Masyarakat Vol 1 No 2 (2023): Opportunity Jurnal Penelitian dan Pengabdian Masyarakat
Publisher : Fakultas Ekonomi dan Bisnis Islam Institut Pesantren Sunan Drajat Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/oppotunity.v1i2.779

Abstract

Aware of the potential possessed by Micro, Small, and Medium Enterprises (MSMEs) in Tenggulun Village, it is essential to develop these potentials or assets. Furthermore, MSMEs play a vital role in local economic growth, and the application of digital technology can be the key to their success in expanding their businesses. Empowerment through Digital Marketing is undertaken to enhance the potential for reaching a broader and more optimal market. This assistance is manifested in the form of empowerment, with the primary target being the MSME entrepreneurs themselves, thus maximizing the potential of each MSME. This ki employs the Participatory Action Research (PAR) method, with interviews and community engagement as data collection techniques. The research findings indicate that MSMEs in Tenggulun Village face challenges in marketing their products to a wider audience, both on social media and websites, which could improve their brand image and boost sales of their products or services. Therefore, efforts are required to provide training and mentoring to MSMEs in understanding and effectively implementing digital marketing strategies.
Pengaruh Social Media Marketing dan Influencer Marketing terhadap Keputusan Pembelian Produk Deliwafa di Kota Gresik Septrilia Putri, Alicya Dewi; Zawawi, Abdullah; Zaini, Ahmad Afan
Al-Muzdahir : Jurnal Ekonomi Syariah Vol. 7 No. 1 (2025): Januari : Al-Muzdahir : Jurnal Ekonomi Syariah
Publisher : Institut Pesantren Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/ekis.v7i1.1262

Abstract

The ease with which people can access information about a product has given rise to a new shopping system that can be done online. Then, this is used by companies to attract the interest of their potential consumers by utilizing social media as a part of digital marketing, this strategy is also called Social Media Marketing (SMM). One of the social media applications that is currently frequently used is the Tiktok and Instagram applications. The TikTok and Instagram application algorithms are different from other applications, making it easier for people to go viral and be recognized by many people. So, the term influencer emerged as someone who can have an influence on other people. To become a company that can be known to the wider public, a company must have a good brand image so that potential consumers can easily remember what products the brand produces. Referring to this, the question arises of the influence of social media marketing and influencer marketing on purchasing decisions for Deliwafa products in Gresik City. This research used quantitative research with 100 respondents who were followers of the Gresik City branch of the Deliwafa Instagram account who were analyzed using multiple linear regression. Based on the results of data analysis, it is known that social media marketing influences the decision to purchase Deliwafa products in Gresik City, the influencer marketing variabel also has a positive and significant influence on the decision to purchase Deliwafa products in Gresik City
Pendampingan Pengolahan Data Penelitian dengan Aplikasi SPSS Bagi Mahasiswa Ulum, Miftachul; Mun'im, Abdul; Zawawi, Abdullah; Al Maghfuri, Rahmah Salsabila
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 3 No. 1 (2025): February 2025
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/jp2m.v3i1.336

Abstract

This community service activity aims to provide understanding and training in using the SPSS application in statistical data processing. This activity was attended by 12 students of the Faculty of Islamic Economics and Business, Sunan Ampel State Islamic University, Surabaya on November 14, 2024 through the Google Meet application. The mentoring activity was carried out through stages, preliminary stage, implementation stage and evaluation stage. The results of the mentoring were obtained by participants being able to understand and practice the application in statistical data processing activities. Participants were also able to prepare the application starting from installation to use.
Co-Authors Afan Zaini, Ahmad Al Maghfuri, Rahmah Salsabila Annisa’ Nur Aini, Sukma Fajar Auwalia, Atik Fiitrotul Auwalia, Atik Fitrotul Farih fakhruddin, Muhammad Zaidan Lisnawati, Ika Lucky, Muhammad Miftachul Ulum, Miftachul Mun'im, Abdul Nikmah, Nafidatun Septrilia Putri, Alicya Dewi Zaini, Ahmad Afan